bake - September 2019 - 54

"We have always taken a very measured approach to growth
in order to be able to meet our growing customer demand."
Georgetown Cupcake founders Katherine Kallinis Berman and Sophie Kallinis LaMontagne

dered aprons, and even the tiny pans she had for us to bake our

We have always taken a very measured approach to growth

own tiny cakes and breads with leftover batter and dough.  Our

in order to be able to meet our growing customer demand. In

grandmother was a very profound influence on us.  From her,

the baking business, however, it is critical to remain focused

we saw and experienced the joy that we could bring to others

on product quality as you scale, and this is something we are

through baking - the notion that something that we made with

always focused on. Over the past decade, we've always consid-

our own hands could bring happiness to others.  So, for us to

ered the right approach to growth based on how our custom-

be able to share our Georgetown Cupcake mixes with our cus-

ers are ordering our products. When we first started our busi-

tomers and fans so that they can bake them at home with their

ness, we didn't deliver or ship our cupcakes, the iPhone had

families and create their own special memories - is something

just hit the market, and social media had just begun. Now, ten

that means a lot to us personally, and also allows us to connect

years later, delivery and shipping are key components of our

with our customers in a powerful and authentic way.

business, and mobile devices and social media play a key role
in online ordering and marketing. As a business, we've always

The company now bakes over 25,000 cupcakes a day and ships

tried to keep our pulse on technological changes and how they

its cupcakes nationwide. How have you stayed motivated to

can affect how we do business. The most successful businesses

grow the business and increase that output?

are those that are able to adapt to change. How customers ordered cupcakes ten years ago is vastly different than how they
order them today and how they will be ordering them ten years
from now. Our ultimate goal in our growth strategy is to keep
Georgetown Cupcake a cherished baking brand for decades
and decades to come.
Georgetown Cupcake regularly participates in community
events nationwide and actively supports numerous local and
national charitable organizations and foundations. How has that
contributed to your brand?
The most rewarding part of starting Georgetown Cupcake has
been the ability to give back to our communities in which we
operate and to see the tangible impact that our cupcakes can
have on people's lives. When we first started our company, it
was hard for us to imagine that something as small as a cupcake could make such a large impact, but as we've grown our
business over the past 10 years, we've learned that it's not just
about sugar, flour, and eggs - it's about spreading love, comfort, happiness, and joy to others. 
We focus on working with charitable organizations committed
to children fighting serious illnesses such as the Hope For Henry Foundation and Make-A-Wish Foundation. Since 2010, we've
also continued our annual "Operation Cupcake" - a partnership
we have with the Office of the Chairman of the Joint Chiefs of
Staff - in which we send 10,000 cupcakes to our troops serving
abroad each December, so that they can have a little taste of
home while deployed over the holidays.  At its core, Georgetown Cupcake is about spreading happiness and that feeling of
happiness means a lot to our customers.

54 < SEP 2019 | bakemag.com


http://www.bakemag.com

bake - September 2019

Table of Contents for the Digital Edition of bake - September 2019

bake - September 2019
Editor's Note - THE HOLIDAY ISSUE: The Case for Cookies
Contents
Management - Micro Holidays
Technical Corner - DIGESTIVE Health Solutions
Practical Marketing - Strengthening COMMUNITY
Equipment - Decorating Tools
Levain Tops the Charts
ABOUT LEVAIN BAKERY’S OWNERS
Engaging the Experience
Cafe Clout
Sustainability in the Fields
What's Trending
Chocolate & Decorating - INNOVATIONS ON STAGE
Cakes - A Fresh Take on Cupcakes
Sweet Goods - LIMITED-EDITION DONUTS
TASTE OF DONUTS FESTIVAL
Breads - Pretzels on a Roll
PREVIEW OF EUROPAIN 2020
Pastries - INTERNATIONAL FLAVOR
NATIONAL HONEY MONTH
Foodservice - The Digital Guest Experience
Product Showcase
Classifieds
Ad Index
Formula of the Month
BakeMark's Panaderia - September 2019
CARTA DE INTRODUCCIÓN - CONTENIDO
INTRODUCTORY LETTER - CONTENTS
PAN Y HORNEO - Pancitos y Panes para el Desayuno
PASTELES Y DECORACIONES - Collages Creativos de Color
EL PODER DE SER FRESCO
PERFILES - PANADERÍA LA CENTRAL
EL RANCHO GILBERT
CARNICERÍA DEL RANCHO
LA ESTRELLA PANADERÍA
SUPER CARNICERÍA LOS ALAMOS
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Breakfast Breads & Muffins
CAKES AND DECORATING - Creative Collages of Color
THE POWER OF FRESH
PROFILES - PANADERÍA LA CENTRAL
EL RANCHO GILBERT
CARNICERÍA DEL RANCHO
LA ESTRELLA PANADERÍA
SUPER CARNICERÍA LOS ALAMOS
FEATURED RECIPES
PRODUCT SOLUTIONS FROM BAKEMARK
bake - September 2019 - bake - September 2019
bake - September 2019 - bake - September 2019
bake - September 2019 - 2
bake - September 2019 - Editor's Note - THE HOLIDAY ISSUE: The Case for Cookies
bake - September 2019 - 4
bake - September 2019 - 5
bake - September 2019 - Contents
bake - September 2019 - 7
bake - September 2019 - Management - Micro Holidays
bake - September 2019 - 9
bake - September 2019 - Technical Corner - DIGESTIVE Health Solutions
bake - September 2019 - 11
bake - September 2019 - Practical Marketing - Strengthening COMMUNITY
bake - September 2019 - 13
bake - September 2019 - Equipment - Decorating Tools
bake - September 2019 - 15
bake - September 2019 - Levain Tops the Charts
bake - September 2019 - 17
bake - September 2019 - 18
bake - September 2019 - 19
bake - September 2019 - ABOUT LEVAIN BAKERY’S OWNERS
bake - September 2019 - 21
bake - September 2019 - 22
bake - September 2019 - 23
bake - September 2019 - 24
bake - September 2019 - 25
bake - September 2019 - Engaging the Experience
bake - September 2019 - 27
bake - September 2019 - 28
bake - September 2019 - 29
bake - September 2019 - 30
bake - September 2019 - 31
bake - September 2019 - Cafe Clout
bake - September 2019 - 33
bake - September 2019 - 34
bake - September 2019 - 35
bake - September 2019 - 36
bake - September 2019 - 37
bake - September 2019 - 38
bake - September 2019 - 38a
bake - September 2019 - 38b
bake - September 2019 - 38c
bake - September 2019 - 38d
bake - September 2019 - 38e
bake - September 2019 - 38f
bake - September 2019 - 38g
bake - September 2019 - 38h
bake - September 2019 - 38i
bake - September 2019 - 38j
bake - September 2019 - 38k
bake - September 2019 - 38l
bake - September 2019 - 38m
bake - September 2019 - 38n
bake - September 2019 - 38o
bake - September 2019 - 38p
bake - September 2019 - 39
bake - September 2019 - Sustainability in the Fields
bake - September 2019 - 41
bake - September 2019 - 42
bake - September 2019 - 43
bake - September 2019 - 44
bake - September 2019 - 45
bake - September 2019 - What's Trending
bake - September 2019 - 47
bake - September 2019 - Chocolate & Decorating - INNOVATIONS ON STAGE
bake - September 2019 - 49
bake - September 2019 - Cakes - A Fresh Take on Cupcakes
bake - September 2019 - 51
bake - September 2019 - 52
bake - September 2019 - 53
bake - September 2019 - 54
bake - September 2019 - 55
bake - September 2019 - Sweet Goods - LIMITED-EDITION DONUTS
bake - September 2019 - 57
bake - September 2019 - TASTE OF DONUTS FESTIVAL
bake - September 2019 - 59
bake - September 2019 - Breads - Pretzels on a Roll
bake - September 2019 - 61
bake - September 2019 - PREVIEW OF EUROPAIN 2020
bake - September 2019 - 63
bake - September 2019 - NATIONAL HONEY MONTH
bake - September 2019 - 65
bake - September 2019 - Foodservice - The Digital Guest Experience
bake - September 2019 - 67
bake - September 2019 - 68
bake - September 2019 - 69
bake - September 2019 - Product Showcase
bake - September 2019 - 71
bake - September 2019 - Classifieds
bake - September 2019 - Ad Index
bake - September 2019 - Formula of the Month
bake - September 2019 - 75
bake - September 2019 - 76
bake - September 2019 - Blank - 1
bake - September 2019 - Blank - 2
bake - September 2019 - BakeMark's Panaderia - September 2019
bake - September 2019 - Pan - 2
bake - September 2019 - CARTA DE INTRODUCCIÓN - CONTENIDO
bake - September 2019 - INTRODUCTORY LETTER - CONTENTS
bake - September 2019 - Pan - 5
bake - September 2019 - PAN Y HORNEO - Pancitos y Panes para el Desayuno
bake - September 2019 - Pan - 7
bake - September 2019 - Pan - 8
bake - September 2019 - Pan - 9
bake - September 2019 - PASTELES Y DECORACIONES - Collages Creativos de Color
bake - September 2019 - Pan - 11
bake - September 2019 - Pan - 12
bake - September 2019 - Pan - 13
bake - September 2019 - Pan - 14
bake - September 2019 - EL PODER DE SER FRESCO
bake - September 2019 - Pan - 16
bake - September 2019 - Pan - 17
bake - September 2019 - Pan - 18
bake - September 2019 - Pan - 19
bake - September 2019 - PERFILES - PANADERÍA LA CENTRAL
bake - September 2019 - Pan - 21
bake - September 2019 - EL RANCHO GILBERT
bake - September 2019 - Pan - 23
bake - September 2019 - CARNICERÍA DEL RANCHO
bake - September 2019 - Pan - 25
bake - September 2019 - LA ESTRELLA PANADERÍA
bake - September 2019 - Pan - 27
bake - September 2019 - SUPER CARNICERÍA LOS ALAMOS
bake - September 2019 - Pan - 29
bake - September 2019 - RECETAS DESTACADAS
bake - September 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - September 2019 - BREAD AND BAKING - Breakfast Breads & Muffins
bake - September 2019 - Pan - 33
bake - September 2019 - CAKES AND DECORATING - Creative Collages of Color
bake - September 2019 - Pan - 35
bake - September 2019 - Pan - 36
bake - September 2019 - THE POWER OF FRESH
bake - September 2019 - Pan - 38
bake - September 2019 - Pan - 39
bake - September 2019 - PROFILES - PANADERÍA LA CENTRAL
bake - September 2019 - Pan - 41
bake - September 2019 - EL RANCHO GILBERT
bake - September 2019 - Pan - 43
bake - September 2019 - CARNICERÍA DEL RANCHO
bake - September 2019 - Pan - 45
bake - September 2019 - LA ESTRELLA PANADERÍA
bake - September 2019 - Pan - 47
bake - September 2019 - SUPER CARNICERÍA LOS ALAMOS
bake - September 2019 - Pan - 49
bake - September 2019 - FEATURED RECIPES
bake - September 2019 - PRODUCT SOLUTIONS FROM BAKEMARK
bake - September 2019 - Pan - 52
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