bake - September 2019 - 25

MARBLE CAKE

WITH CREAM CHEESE ICING
Yield: 1 x 9" Layer Cake
INGREDIENTS:
905g

cookie flavor, quality, or adding new

McGowan, and the perfect combina-

sweet treats to the menu, the company

tion of flour, sugar and chocolate

is always open to new ideas to help

chips. Crumbl sells giant, 6-ounce

grow the brand and business.

cookies in flavors that rotate every
week. Examples include the Churro, a

"As far as growth potential for cookies,

warm cinnamon sugar cookie topped

we think the sky is the limit!" Maiolino

with cinnamon buttercream and a

says. "When Insomnia Cookies was

sprinkle of cinnamon sugar, and the

founded in 2003, we had a very limited

Muddy Buddy, a warm peanut butter

menu. Today, just a short 16 years later,

cookie topped with milk chocolate,

we have a wide variety of products

muddy buddy treats and a dusting of

like: cookies (traditional and deluxe),

powdered sugar.

cookie cakes, ice cream, brownies and
even milk on our menu!"

Likewise, traditional retailers are
learning that cookies mean big busi-

Insomnia Cookies originated back

ness - both online and in the physical

in 2003 by then college student

store. It was February 29, 2008, when

Seth Berkowitz in his University of

Kat Gordon opened Muddy's Bake

Pennsylvania dorm room. The idea

Shop on Sanderlin Avenue in Memphis,

was born from a dislike of heavy meals

Tennessee. Today, the bakery's

late at night, the love and convenience

Southern Sprankle Cookie Sammich,

of food delivery, and the realization

Muddy's signature vanilla butter cream

that nothing good was open late night

sandwiched between a crispy-on-the-

when you're looking for a snack.

outside, chewy-on-the-inside chocolate chip cookie, is available for mail-

Berkowitz started baking and deliv-

order purchase on Goldbelly. Cookies

ering warm cookies to fellow students

and other sweet treats at Muddy's are

late night on campus, and from there,

also available online for pre-order for

Insomnia's future was set in motion.

pickup at either of Muddy's two retail
locations.

At Crumbl, based in Logan, Utah,
and now with 35 locations including

"We never would have made it through

its newest in Phoenix, Arizona, it

that first year without the incredible

all started with one big dream, two

Memphians who showed us true spirit,"

cousins, Sawyer Hemsley and Jason

Gordon says of the community.

Cake Flour

34g

Baking Powder

520g

Whole Milk

12g

Vanilla Extract or Paste

48g

Vegetable Oil

340g

Plugrá Butter, Unsalted

17g

Salt

765g

Granulated Sugar

224g

Whole Eggs

60g

Cocoa Powder

115g

Hot Water

DIRECTIONS:
1. Preheat oven to 350˚F. Line two
9" cake pans with parchment
paper. Sift cake flour and baking
powder together. Set aside. Add
vanilla extract and vegetable
oil to milk. Set aside. Combine
cocoa powder and hot water in
a small bowl and whisk together;
set aside.
2. In a stand mixer with paddle
attachment, cream butter, sugar
and salt on medium to high
speed until fluffy, about 5-7
minutes.
3. With mixer on low speed, add
eggs, one at a time. Add flour
and milk mixtures in 2 batches
on low speed. Increase to
medium speed until combined.
Remove one third of cake
batter and set aside. Fold cocoa
mixture into two thirds of cake
batter until uniform in color.
4. To create marbling effect, use
a spoon to dollop vanilla and
chocolate cake batters around
pans at random, covering the
bottom of each cake pan. Add
a second layer of randomly
spaced dollops and level out the
batter in each pan so they will
bake evenly.
5. Bake for 35 minutes or until top
bounces back and an inserted
toothpick comes out clean.
Cool. Wrap in plastic wrap and
store in refrigerator until ready
to use.
For icing recipe and
assembly instructions visit

PLUGRA.COM

1.800.535.5371
bakemag.com | SEP 2019 > 25


http://www.PLUGRA.COM

bake - September 2019

Table of Contents for the Digital Edition of bake - September 2019

bake - September 2019
Editor's Note - THE HOLIDAY ISSUE: The Case for Cookies
Contents
Management - Micro Holidays
Technical Corner - DIGESTIVE Health Solutions
Practical Marketing - Strengthening COMMUNITY
Equipment - Decorating Tools
Levain Tops the Charts
ABOUT LEVAIN BAKERY’S OWNERS
Engaging the Experience
Cafe Clout
Sustainability in the Fields
What's Trending
Chocolate & Decorating - INNOVATIONS ON STAGE
Cakes - A Fresh Take on Cupcakes
Sweet Goods - LIMITED-EDITION DONUTS
TASTE OF DONUTS FESTIVAL
Breads - Pretzels on a Roll
PREVIEW OF EUROPAIN 2020
Pastries - INTERNATIONAL FLAVOR
NATIONAL HONEY MONTH
Foodservice - The Digital Guest Experience
Product Showcase
Classifieds
Ad Index
Formula of the Month
BakeMark's Panaderia - September 2019
CARTA DE INTRODUCCIÓN - CONTENIDO
INTRODUCTORY LETTER - CONTENTS
PAN Y HORNEO - Pancitos y Panes para el Desayuno
PASTELES Y DECORACIONES - Collages Creativos de Color
EL PODER DE SER FRESCO
PERFILES - PANADERÍA LA CENTRAL
EL RANCHO GILBERT
CARNICERÍA DEL RANCHO
LA ESTRELLA PANADERÍA
SUPER CARNICERÍA LOS ALAMOS
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Breakfast Breads & Muffins
CAKES AND DECORATING - Creative Collages of Color
THE POWER OF FRESH
PROFILES - PANADERÍA LA CENTRAL
EL RANCHO GILBERT
CARNICERÍA DEL RANCHO
LA ESTRELLA PANADERÍA
SUPER CARNICERÍA LOS ALAMOS
FEATURED RECIPES
PRODUCT SOLUTIONS FROM BAKEMARK
bake - September 2019 - bake - September 2019
bake - September 2019 - bake - September 2019
bake - September 2019 - 2
bake - September 2019 - Editor's Note - THE HOLIDAY ISSUE: The Case for Cookies
bake - September 2019 - 4
bake - September 2019 - 5
bake - September 2019 - Contents
bake - September 2019 - 7
bake - September 2019 - Management - Micro Holidays
bake - September 2019 - 9
bake - September 2019 - Technical Corner - DIGESTIVE Health Solutions
bake - September 2019 - 11
bake - September 2019 - Practical Marketing - Strengthening COMMUNITY
bake - September 2019 - 13
bake - September 2019 - Equipment - Decorating Tools
bake - September 2019 - 15
bake - September 2019 - Levain Tops the Charts
bake - September 2019 - 17
bake - September 2019 - 18
bake - September 2019 - 19
bake - September 2019 - ABOUT LEVAIN BAKERY’S OWNERS
bake - September 2019 - 21
bake - September 2019 - 22
bake - September 2019 - 23
bake - September 2019 - 24
bake - September 2019 - 25
bake - September 2019 - Engaging the Experience
bake - September 2019 - 27
bake - September 2019 - 28
bake - September 2019 - 29
bake - September 2019 - 30
bake - September 2019 - 31
bake - September 2019 - Cafe Clout
bake - September 2019 - 33
bake - September 2019 - 34
bake - September 2019 - 35
bake - September 2019 - 36
bake - September 2019 - 37
bake - September 2019 - 38
bake - September 2019 - 38a
bake - September 2019 - 38b
bake - September 2019 - 38c
bake - September 2019 - 38d
bake - September 2019 - 38e
bake - September 2019 - 38f
bake - September 2019 - 38g
bake - September 2019 - 38h
bake - September 2019 - 38i
bake - September 2019 - 38j
bake - September 2019 - 38k
bake - September 2019 - 38l
bake - September 2019 - 38m
bake - September 2019 - 38n
bake - September 2019 - 38o
bake - September 2019 - 38p
bake - September 2019 - 39
bake - September 2019 - Sustainability in the Fields
bake - September 2019 - 41
bake - September 2019 - 42
bake - September 2019 - 43
bake - September 2019 - 44
bake - September 2019 - 45
bake - September 2019 - What's Trending
bake - September 2019 - 47
bake - September 2019 - Chocolate & Decorating - INNOVATIONS ON STAGE
bake - September 2019 - 49
bake - September 2019 - Cakes - A Fresh Take on Cupcakes
bake - September 2019 - 51
bake - September 2019 - 52
bake - September 2019 - 53
bake - September 2019 - 54
bake - September 2019 - 55
bake - September 2019 - Sweet Goods - LIMITED-EDITION DONUTS
bake - September 2019 - 57
bake - September 2019 - TASTE OF DONUTS FESTIVAL
bake - September 2019 - 59
bake - September 2019 - Breads - Pretzels on a Roll
bake - September 2019 - 61
bake - September 2019 - PREVIEW OF EUROPAIN 2020
bake - September 2019 - 63
bake - September 2019 - NATIONAL HONEY MONTH
bake - September 2019 - 65
bake - September 2019 - Foodservice - The Digital Guest Experience
bake - September 2019 - 67
bake - September 2019 - 68
bake - September 2019 - 69
bake - September 2019 - Product Showcase
bake - September 2019 - 71
bake - September 2019 - Classifieds
bake - September 2019 - Ad Index
bake - September 2019 - Formula of the Month
bake - September 2019 - 75
bake - September 2019 - 76
bake - September 2019 - Blank - 1
bake - September 2019 - Blank - 2
bake - September 2019 - BakeMark's Panaderia - September 2019
bake - September 2019 - Pan - 2
bake - September 2019 - CARTA DE INTRODUCCIÓN - CONTENIDO
bake - September 2019 - INTRODUCTORY LETTER - CONTENTS
bake - September 2019 - Pan - 5
bake - September 2019 - PAN Y HORNEO - Pancitos y Panes para el Desayuno
bake - September 2019 - Pan - 7
bake - September 2019 - Pan - 8
bake - September 2019 - Pan - 9
bake - September 2019 - PASTELES Y DECORACIONES - Collages Creativos de Color
bake - September 2019 - Pan - 11
bake - September 2019 - Pan - 12
bake - September 2019 - Pan - 13
bake - September 2019 - Pan - 14
bake - September 2019 - EL PODER DE SER FRESCO
bake - September 2019 - Pan - 16
bake - September 2019 - Pan - 17
bake - September 2019 - Pan - 18
bake - September 2019 - Pan - 19
bake - September 2019 - PERFILES - PANADERÍA LA CENTRAL
bake - September 2019 - Pan - 21
bake - September 2019 - EL RANCHO GILBERT
bake - September 2019 - Pan - 23
bake - September 2019 - CARNICERÍA DEL RANCHO
bake - September 2019 - Pan - 25
bake - September 2019 - LA ESTRELLA PANADERÍA
bake - September 2019 - Pan - 27
bake - September 2019 - SUPER CARNICERÍA LOS ALAMOS
bake - September 2019 - Pan - 29
bake - September 2019 - RECETAS DESTACADAS
bake - September 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - September 2019 - BREAD AND BAKING - Breakfast Breads & Muffins
bake - September 2019 - Pan - 33
bake - September 2019 - CAKES AND DECORATING - Creative Collages of Color
bake - September 2019 - Pan - 35
bake - September 2019 - Pan - 36
bake - September 2019 - THE POWER OF FRESH
bake - September 2019 - Pan - 38
bake - September 2019 - Pan - 39
bake - September 2019 - PROFILES - PANADERÍA LA CENTRAL
bake - September 2019 - Pan - 41
bake - September 2019 - EL RANCHO GILBERT
bake - September 2019 - Pan - 43
bake - September 2019 - CARNICERÍA DEL RANCHO
bake - September 2019 - Pan - 45
bake - September 2019 - LA ESTRELLA PANADERÍA
bake - September 2019 - Pan - 47
bake - September 2019 - SUPER CARNICERÍA LOS ALAMOS
bake - September 2019 - Pan - 49
bake - September 2019 - FEATURED RECIPES
bake - September 2019 - PRODUCT SOLUTIONS FROM BAKEMARK
bake - September 2019 - Pan - 52
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