bake - July 2019 - 33

They learned how to prep, bake, decorate, and have their busi-

and having their own responsibilities within that has been a

ness affairs in order so that the store would be ready for opening

huge advantage.

at 9 a.m. each morning and would run smoothly throughout the
course of the day.

"Having three partners is essential. We always have one deciding
vote, so regardless of any disagreements we ever have we always

Coming into a completely new industry, they had to adjust to

come together at some point," says Hynson. "It's been fun, build-

a different way of approaching their craft. "Your life has always

ing together and learning together. We're learning on the fly and

been in this little bubble," Griffin says about the transition from

we're coming up with creative ideas to ensure that this bakery is

football to baking. "It's just a different atmosphere. Normally,

going to be here for years and years to come."

when you're a football player, you have fans and people who want
autographs. Now, you're greeting customers, you're doing trans-

Each has his own talents that are put to use in the business. Griffin

actions, really talking to people."

is the best baker, so he usually comes in at 6 a.m. to handle that
responsibility. Orakpo will then take his turn, decorating cupcakes,

While the partners had the typical growing pains associated

handling sales calls, and setting up meetings. Hynson is the busi-

with opening a franchise store, Gigi's Cupcakes Bee Cave quickly

ness manager, making sure everything is balanced. As Hynson

gained notoriety due to its owners' built-in fame. Their success

points out, they're a three-headed monster and each man brings

swelled when, in 2018, they were featured in a commercial for

different attributes to the table.

Microsoft's Surface Pro 6. The commercial appeared on major
networks, giving them a great deal of exposure.

Griffin and Orakpo are happy to change the perception of what a
baker may look like. They hope that their story motivates others

"Once that commercial hit, we had an overwhelming response,"

to pursue careers that they may not have considered due to pre-

says Orakpo. "It definitely helped our exposure and we want to

conceived notions about masculinity or other false standards.

continue to build off of that."
Griffin shares a story about how they hosted a kids' birthday party
"At first people were like, 'Is this real? This guy is rushing a passer,

at the shop. A boy who had said that he always wanted to open a

sacking the quarterback, and then decorating cupcakes?'" adds

bakery with his mother was told that was 'uncool' by his friends.

Griffin. "The commercial starts off so aggressive and then it eases

However, when he brought his friends to the shop, they were able

into us having fun. They actually see our faces. Now many people

to see that men can bake and confidently wear pink also.

know us more for cupcakes than for football."
These newcomers to the bakery world look forward to turning
The day-to-day operation has also been eye-opening for

more heads as they tackle the opportunities and obstacles that

them, but they find that three people running the franchise

await them.

bakemag.com | JUL 2019 > 33


http://www.bakemag.com

bake - July 2019

Table of Contents for the Digital Edition of bake - July 2019

bake - July 2019
Editor's Note - THE IBIE PLANNING ISSUE: the power of bakery
Contents
Management - The Staffing Challenge
Technical Corner - MULTICULTURAL flavor innovation
Practical Marketing - Power of the eClub
Equipment Innovations - Portion Control
How to earn more bread
Next-level cakes
Chocolate & Decorating - OFF to the races
Cakes - From Football Franchise to CUPCAKE FRANCHISE
Sweet Goods - Sweet Grab & Go
Breads - Sourdough DIVERSITY
Pastries - PARIS BAGUETTE
Foodservice - HEALTH BARS, POWERED BY GRAINS
CAKENOMICS - July 2019
The Rich Flavors of Fall
TIME SAVING TIPS - Get Cool
WINNING PROMOTIONS
SUPPLY SIDE ECONOMICS
INNOVATIVE PRODUCTS
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - July 2019 - bake - July 2019
bake - July 2019 - bake - July 2019
bake - July 2019 - 2
bake - July 2019 - Editor's Note - THE IBIE PLANNING ISSUE: the power of bakery
bake - July 2019 - 4
bake - July 2019 - 5
bake - July 2019 - Contents
bake - July 2019 - 7
bake - July 2019 - Management - The Staffing Challenge
bake - July 2019 - 9
bake - July 2019 - Technical Corner - MULTICULTURAL flavor innovation
bake - July 2019 - 11
bake - July 2019 - Practical Marketing - Power of the eClub
bake - July 2019 - 13
bake - July 2019 - Equipment Innovations - Portion Control
bake - July 2019 - 15
bake - July 2019 - How to earn more bread
bake - July 2019 - 17
bake - July 2019 - 18
bake - July 2019 - 19
bake - July 2019 - 20
bake - July 2019 - 21
bake - July 2019 - 22
bake - July 2019 - 23
bake - July 2019 - Next-level cakes
bake - July 2019 - 25
bake - July 2019 - 26
bake - July 2019 - 27
bake - July 2019 - 28
bake - July 2019 - 29
bake - July 2019 - Chocolate & Decorating - OFF to the races
bake - July 2019 - Weber - 1
bake - July 2019 - Weber - 2
bake - July 2019 - Weber - 3
bake - July 2019 - Weber - 4
bake - July 2019 - Weber - 5
bake - July 2019 - Weber - 6
bake - July 2019 - 31
bake - July 2019 - Cakes - From Football Franchise to CUPCAKE FRANCHISE
bake - July 2019 - 33
bake - July 2019 - Sweet Goods - Sweet Grab & Go
bake - July 2019 - 35
bake - July 2019 - Breads - Sourdough DIVERSITY
bake - July 2019 - 37
bake - July 2019 - 38
bake - July 2019 - 39
bake - July 2019 - Pastries - PARIS BAGUETTE
bake - July 2019 - Foodservice - HEALTH BARS, POWERED BY GRAINS
bake - July 2019 - 42
bake - July 2019 - CAKENOMICS - July 2019
bake - July 2019 - The Rich Flavors of Fall
bake - July 2019 - 45
bake - July 2019 - 46
bake - July 2019 - 47
bake - July 2019 - TIME SAVING TIPS - Get Cool
bake - July 2019 - 49
bake - July 2019 - WINNING PROMOTIONS
bake - July 2019 - SUPPLY SIDE ECONOMICS
bake - July 2019 - INNOVATIVE PRODUCTS
bake - July 2019 - Product Showcase
bake - July 2019 - 54
bake - July 2019 - 55
bake - July 2019 - Classifieds
bake - July 2019 - Ad Index
bake - July 2019 - Formula of the Month
bake - July 2019 - 59
bake - July 2019 - 60
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