bake - May 2019 - 40

sweet goods
department

VARSITY

DONUTS
National Donut Day (Friday, June 7) is fast approaching, and

"We want people to feel connected to the community," says

Varsity Donuts is poised and ready. "We make sure that every-

Hyman, who manages social media efforts that include a robust

one who comes in on National Donut Day gets a free donut,"

Facebook following and a stellar 4.8 customer rating. "In a col-

says Kevin Peirce, co-owner of the popular Manhattan, Kansas,

lege town, we see customers for four years and then they move

donut shop that opened in 2011. "It's a huge day of sales for us.

away. We like to keep our fans aware of what is going on here."

Everyone wants to share donuts with their families and friends."
Varsity Donuts doesn't just make donuts; they create them.
Leah Hyman, another co-owner, points out that Manhattan

There are several shaped in squares in creative names like the

(home to Kansas State University) has a great donut tradition,

Flat Tire (with crushed Oreos on top), paying homage to the

and "we're making more donuts than ever."

bakery's bicycle theme. The Larry (pictured above) is made
known for the Maple Bacon Bar.

butes steady growth to timing (the shop opened at the tipping point when America's cupcake craze started tailing off),

Varsity Donuts occupies an historic building in downtown Ag-

originality (Varsity's scratch-made donuts come in 30 crave-

gieville that was once the local drug store and was fashioned

able flavors like the peanut butter-and-jelly Larry) and creative

after the old Palace Theater in New York City. The current store

merchandising (online sales of Varsity's "Donuts Make People

features the original oak wood cases and art deco floor tile.

Happy" T-shirts are hotter than ever). Varsity Donuts was the

Customers grab a seat at the long wooden community table or

first donut shop to put eyeballs on donuts, and kids love 'em.

any of the booths to enjoy a donut, freshly made that morning.

40 < MAY 2019 | bakemag.com

PHOTOS BY JOHN UNREIN

with peanut butter and jelly icing. And the shop is perhaps best
Varsity Donuts is one of those great success stories that attri-


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bake - May 2019

Table of Contents for the Digital Edition of bake - May 2019

Bake - May 2019
Editor's Note - THE CONSUMER ISSUE: celebrating the creative spirit
Contents
Management - Cross-channel Strategies
Technical Corner - Blueberries as Sweeteners
Practical Marketing - Virtual Reality Tours
Equipment - How Not to Slice a Bagel
The Magic of Milk Bar
Specialty Grains & Flours
Embracing the power of digital equipment
Chocolate - Return of the Eclair
Sweet Goods - VARSITY DONUTS
Cakes - Bourbon & Baker
Breads - Bread Couture
Pastries - Career Pathways
Foodservice - Breakfast Sweets
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - May 2019 - Bake - May 2019
bake - May 2019 - Bake - May 2019
bake - May 2019 - 2
bake - May 2019 - Editor's Note - THE CONSUMER ISSUE: celebrating the creative spirit
bake - May 2019 - 4
bake - May 2019 - 5
bake - May 2019 - Contents
bake - May 2019 - 7
bake - May 2019 - Management - Cross-channel Strategies
bake - May 2019 - Technical Corner - Blueberries as Sweeteners
bake - May 2019 - Practical Marketing - Virtual Reality Tours
bake - May 2019 - 11
bake - May 2019 - Equipment - How Not to Slice a Bagel
bake - May 2019 - The Magic of Milk Bar
bake - May 2019 - 14
bake - May 2019 - 15
bake - May 2019 - 16
bake - May 2019 - 17
bake - May 2019 - 18
bake - May 2019 - 19
bake - May 2019 - 20
bake - May 2019 - 21
bake - May 2019 - 22
bake - May 2019 - 23
bake - May 2019 - Specialty Grains & Flours
bake - May 2019 - 25
bake - May 2019 - 26
bake - May 2019 - 27
bake - May 2019 - 28
bake - May 2019 - 29
bake - May 2019 - Embracing the power of digital equipment
bake - May 2019 - 31
bake - May 2019 - 32
bake - May 2019 - 33
bake - May 2019 - 34
bake - May 2019 - 35
bake - May 2019 - 36
bake - May 2019 - 37
bake - May 2019 - Chocolate - Return of the Eclair
bake - May 2019 - 39
bake - May 2019 - Sweet Goods - VARSITY DONUTS
bake - May 2019 - 41
bake - May 2019 - Cakes - Bourbon & Baker
bake - May 2019 - 43
bake - May 2019 - 44
bake - May 2019 - 45
bake - May 2019 - Breads - Bread Couture
bake - May 2019 - 47
bake - May 2019 - 48
bake - May 2019 - 49
bake - May 2019 - Pastries - Career Pathways
bake - May 2019 - 51
bake - May 2019 - Foodservice - Breakfast Sweets
bake - May 2019 - 53
bake - May 2019 - Product Showcase
bake - May 2019 - 55
bake - May 2019 - Classifieds
bake - May 2019 - Ad Index
bake - May 2019 - Formula of the Month
bake - May 2019 - 59
bake - May 2019 - 60
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