bake - May 2019 - 34

"Our relationship with our customers starts the

"By tying data into the
experience, so many
bakers have a handle
on the opportunity
ahead for them."
Bob Howland, chief digital officer for Dawn Foods

moment they think of Starbucks. They connect with
us through their barista and the quality of what's in
the cup they take with them," Brewer said. "Their
third place is everywhere they're holding our cup.
No matter their journey, after leaving our stores, that
feeling of comfort stays with them. And In an increasingly busy and on-demand world, it's that feeling that
keeps the third place growing."
At a crossroads
Scores of bakeries across the country are witnessing
the multitude of opportunities ahead through digital

MOTIVATING FACTORS
When shopping or considering where to
shop, customer service considerations are
motivating factors for consumers that
Visa surveyed:
Over 80% of consumers mention digitalrelated benefits are motivating factors to
shop at a business, such as the ability to
order ahead, participate in loyalty programs, and receive fast responses back to
inquiries.
Millennials are most inclined to take
advantage of digital services such as
shipping or delivery incentives, self-serve
kiosks, and Wi-Fi at businesses.
This presents an opportunity to increase
customer engagement, as roughly half (55%)
of the SMBs surveyed agree that customer
experiences such as innovative new ordering or payment services will have a positive
impact on their business's bottom line.
Given consumers' preference for digital
channels, it's not surprising to see that
78% of consumers ranked a digital payment method, such as a card or being
able to pay with their phone, as their #1
preferred payment option. Further, there
could be expense and revenue benefits to
accepting digital payments.

transformation.
For example, Cake Boss" Buddy Valastro and his iconic
Carlo's Bakery are partnering with Ordrslip, a provider
that allows restaurants to operate custom mobile apps,
to bring a new mobile ordering app to his bakery in
New York City's Times Square. The custom application
will allow Carlo's Bakery customers to place orders
in advance from their smartphones and will help the
bakery to better manage rushes.
"Our Times Square location is the newest and busiest
bakery within our franchise," says Buddy Valastro Jr.,
owner of 19-store Carlo's Bakery, founded in 1910 in
Hoboken, New Jersey. "A branded, custom app from
Ordrslip gives us the ability to keep pace with our
customers' expectations for fast service and a mobile
user experience that fits their busy lifestyle."
Others are reimaging the possibilities of making food
delivery more affordable. Kitchen United, the start-up
creating a new way for restaurant brands to expand
via off-premise optimized kitchen centers, recently
announced The Halal Guys and Wetzel's Pretzels have
established operations at the company's Pasadena
kitchen center. The company plans to end the year
with 15 kitchen centers open, each housing between
10 and 20 restaurant brands that will power their
delivery operations through Kitchen United.
Jennifer Schuler, chief executive officer of Wetzel's
Pretzel, credits Kitchen United for bringing a revolutionary approach to capitalizing on consumer trends
toward delivery and being a place where restaurants
- from start-ups to long established brands - can

34 < MAY 2019 | bakemag.com


http://www.bakemag.com

bake - May 2019

Table of Contents for the Digital Edition of bake - May 2019

Bake - May 2019
Editor's Note - THE CONSUMER ISSUE: celebrating the creative spirit
Contents
Management - Cross-channel Strategies
Technical Corner - Blueberries as Sweeteners
Practical Marketing - Virtual Reality Tours
Equipment - How Not to Slice a Bagel
The Magic of Milk Bar
Specialty Grains & Flours
Embracing the power of digital equipment
Chocolate - Return of the Eclair
Sweet Goods - VARSITY DONUTS
Cakes - Bourbon & Baker
Breads - Bread Couture
Pastries - Career Pathways
Foodservice - Breakfast Sweets
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - May 2019 - Bake - May 2019
bake - May 2019 - Bake - May 2019
bake - May 2019 - 2
bake - May 2019 - Editor's Note - THE CONSUMER ISSUE: celebrating the creative spirit
bake - May 2019 - 4
bake - May 2019 - 5
bake - May 2019 - Contents
bake - May 2019 - 7
bake - May 2019 - Management - Cross-channel Strategies
bake - May 2019 - Technical Corner - Blueberries as Sweeteners
bake - May 2019 - Practical Marketing - Virtual Reality Tours
bake - May 2019 - 11
bake - May 2019 - Equipment - How Not to Slice a Bagel
bake - May 2019 - The Magic of Milk Bar
bake - May 2019 - 14
bake - May 2019 - 15
bake - May 2019 - 16
bake - May 2019 - 17
bake - May 2019 - 18
bake - May 2019 - 19
bake - May 2019 - 20
bake - May 2019 - 21
bake - May 2019 - 22
bake - May 2019 - 23
bake - May 2019 - Specialty Grains & Flours
bake - May 2019 - 25
bake - May 2019 - 26
bake - May 2019 - 27
bake - May 2019 - 28
bake - May 2019 - 29
bake - May 2019 - Embracing the power of digital equipment
bake - May 2019 - 31
bake - May 2019 - 32
bake - May 2019 - 33
bake - May 2019 - 34
bake - May 2019 - 35
bake - May 2019 - 36
bake - May 2019 - 37
bake - May 2019 - Chocolate - Return of the Eclair
bake - May 2019 - 39
bake - May 2019 - Sweet Goods - VARSITY DONUTS
bake - May 2019 - 41
bake - May 2019 - Cakes - Bourbon & Baker
bake - May 2019 - 43
bake - May 2019 - 44
bake - May 2019 - 45
bake - May 2019 - Breads - Bread Couture
bake - May 2019 - 47
bake - May 2019 - 48
bake - May 2019 - 49
bake - May 2019 - Pastries - Career Pathways
bake - May 2019 - 51
bake - May 2019 - Foodservice - Breakfast Sweets
bake - May 2019 - 53
bake - May 2019 - Product Showcase
bake - May 2019 - 55
bake - May 2019 - Classifieds
bake - May 2019 - Ad Index
bake - May 2019 - Formula of the Month
bake - May 2019 - 59
bake - May 2019 - 60
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