bake - May 2019 - 3

editor's note

May 2019 / Issue 5

THE CONSUMER ISSUE:

celebrating the creative spirit
Creativity is a baker's greatest asset. The ability to use basic

grocery store staples and classic American sweets. "Curiosity is

ingredients (flour, water, salt, butter, yeast, sugar, etc.) and mix

the great equalizer," the award-winning pastry chef says. "We

a dough that - through creative interpretation - is trans-

might be playing around with a flavor and - all of a sudden - a

formed into something truly magical is an art form worthy of

failure becomes a stepping stone to a new flavor application.

being celebrated. While it is true that baking is also science, it

We're pretty relentless about getting the flavor just right."

is the artistic element of the baking process that brings uniqueness to the equation and elevates products to one-of-a-kind

In quite a different venue, Frenkel is an award-winning story-

status. You can bake a bread, cake or pastry that nobody else in

teller and a senior creative executive who also happens to be

the world will make the same. So here, we celebrate creativity.

an influential bread baker whose talents are blossoming; many

Particularly, I want to point to two people featured in this issue:

top names in baking follow Frenkel regularly on Instagram. "I

Christina Tosi of Milk Bar and Guy Frenkel of Céor Bread.

have the privilege of playing in the R&D department," Frenkel
told me during the International Artisan Bakery Expo as he

With engaging storefronts in New York, Washington D.C.,

prepared a dough with fresh milled Peruvian purple corn and

Toronto, Las Vegas, Los Angeles and Boston, Tosi's Milk Bar is

roasted purple sweet potato (dehydrated).

known for inventive creations like the Compost Cookie®, layer
cakes with unfrosted sides, Cereal Milk™ Soft Serve and Milk

Such examples reveal how embracing creativity opens the

Bar Pie. Her brand is building steadily across the country. Tosi

door for any baker to push beyond the norm and make magic

created the concept for Milk Bar, a credit to her formal culi-

happen. We bake to the feed the world, but equally to bring joy

nary training and her informal obsession with home baking,

through creative endeavor.

JOHN UNREIN

j unrei n@ so sland .co m

bakemag.com | MAY 2019 > 03


http://www.bakemag.com

bake - May 2019

Table of Contents for the Digital Edition of bake - May 2019

Bake - May 2019
Editor's Note - THE CONSUMER ISSUE: celebrating the creative spirit
Contents
Management - Cross-channel Strategies
Technical Corner - Blueberries as Sweeteners
Practical Marketing - Virtual Reality Tours
Equipment - How Not to Slice a Bagel
The Magic of Milk Bar
Specialty Grains & Flours
Embracing the power of digital equipment
Chocolate - Return of the Eclair
Sweet Goods - VARSITY DONUTS
Cakes - Bourbon & Baker
Breads - Bread Couture
Pastries - Career Pathways
Foodservice - Breakfast Sweets
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - May 2019 - Bake - May 2019
bake - May 2019 - Bake - May 2019
bake - May 2019 - 2
bake - May 2019 - Editor's Note - THE CONSUMER ISSUE: celebrating the creative spirit
bake - May 2019 - 4
bake - May 2019 - 5
bake - May 2019 - Contents
bake - May 2019 - 7
bake - May 2019 - Management - Cross-channel Strategies
bake - May 2019 - Technical Corner - Blueberries as Sweeteners
bake - May 2019 - Practical Marketing - Virtual Reality Tours
bake - May 2019 - 11
bake - May 2019 - Equipment - How Not to Slice a Bagel
bake - May 2019 - The Magic of Milk Bar
bake - May 2019 - 14
bake - May 2019 - 15
bake - May 2019 - 16
bake - May 2019 - 17
bake - May 2019 - 18
bake - May 2019 - 19
bake - May 2019 - 20
bake - May 2019 - 21
bake - May 2019 - 22
bake - May 2019 - 23
bake - May 2019 - Specialty Grains & Flours
bake - May 2019 - 25
bake - May 2019 - 26
bake - May 2019 - 27
bake - May 2019 - 28
bake - May 2019 - 29
bake - May 2019 - Embracing the power of digital equipment
bake - May 2019 - 31
bake - May 2019 - 32
bake - May 2019 - 33
bake - May 2019 - 34
bake - May 2019 - 35
bake - May 2019 - 36
bake - May 2019 - 37
bake - May 2019 - Chocolate - Return of the Eclair
bake - May 2019 - 39
bake - May 2019 - Sweet Goods - VARSITY DONUTS
bake - May 2019 - 41
bake - May 2019 - Cakes - Bourbon & Baker
bake - May 2019 - 43
bake - May 2019 - 44
bake - May 2019 - 45
bake - May 2019 - Breads - Bread Couture
bake - May 2019 - 47
bake - May 2019 - 48
bake - May 2019 - 49
bake - May 2019 - Pastries - Career Pathways
bake - May 2019 - 51
bake - May 2019 - Foodservice - Breakfast Sweets
bake - May 2019 - 53
bake - May 2019 - Product Showcase
bake - May 2019 - 55
bake - May 2019 - Classifieds
bake - May 2019 - Ad Index
bake - May 2019 - Formula of the Month
bake - May 2019 - 59
bake - May 2019 - 60
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