bake - May 2019 - 15

the magic of
Christina Tosi shares
a secret to her
incredible success -
relentless curiosity.
BY JOHN UNREIN
Mixing the cookie dough and cake batters at
Milk Bar, the iconic bakery brand poised to grow
a lot bigger, depends on a laser-focused, intelligent approach, which starts with researching
every formula from the small scale (does it taste
amazing?) to scaling up to larger batches (can
you replicate it effectively?).
"We are not just saying, "Mix to light and fluffy.'
We are writing measurable, comprehensible steps
- using precise instructions," explains Christina
Tosi, the chef and mastermind behind Milk Bar,
now with 16 locations from New York City to
Los Angeles. "We spend a lot of time in our R&D
kitchens in New York and Los Angeles. If we are
making a big batch, we'll test a dough ball from
the top of the mixer and one from the bottom.
These types of steps help connect the team with
what makes this cookie so special."
Tosi, a two-time James Beard Award winner, is a
wizard in the art and science of mixing and goes
so far as to call Hobart Food Equipment a "best
friend" for 10 years. At Milk Bar, every mixer is
regarded with the same respect as any of the
company's 331 trusted employees, so much
so that each has a name. One of the bakery's
80-quart Hobart mixers goes by Lil' Kim -
"small, but mighty."
Hobart works closely with Milk Bar, perfecting
processes (how many seconds to whisk at specific
speeds, desired dough weights, etc.) and refining
best practices or techniques with one another.
It's truly a two-way street. It's been that way
since the beginning when Tosi started with an
80-quart Hobart that she used to churn her own
bakemag.com | MAY 2019 > 15


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bake - May 2019

Table of Contents for the Digital Edition of bake - May 2019

Bake - May 2019
Editor's Note - THE CONSUMER ISSUE: celebrating the creative spirit
Contents
Management - Cross-channel Strategies
Technical Corner - Blueberries as Sweeteners
Practical Marketing - Virtual Reality Tours
Equipment - How Not to Slice a Bagel
The Magic of Milk Bar
Specialty Grains & Flours
Embracing the power of digital equipment
Chocolate - Return of the Eclair
Sweet Goods - VARSITY DONUTS
Cakes - Bourbon & Baker
Breads - Bread Couture
Pastries - Career Pathways
Foodservice - Breakfast Sweets
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - May 2019 - Bake - May 2019
bake - May 2019 - Bake - May 2019
bake - May 2019 - 2
bake - May 2019 - Editor's Note - THE CONSUMER ISSUE: celebrating the creative spirit
bake - May 2019 - 4
bake - May 2019 - 5
bake - May 2019 - Contents
bake - May 2019 - 7
bake - May 2019 - Management - Cross-channel Strategies
bake - May 2019 - Technical Corner - Blueberries as Sweeteners
bake - May 2019 - Practical Marketing - Virtual Reality Tours
bake - May 2019 - 11
bake - May 2019 - Equipment - How Not to Slice a Bagel
bake - May 2019 - The Magic of Milk Bar
bake - May 2019 - 14
bake - May 2019 - 15
bake - May 2019 - 16
bake - May 2019 - 17
bake - May 2019 - 18
bake - May 2019 - 19
bake - May 2019 - 20
bake - May 2019 - 21
bake - May 2019 - 22
bake - May 2019 - 23
bake - May 2019 - Specialty Grains & Flours
bake - May 2019 - 25
bake - May 2019 - 26
bake - May 2019 - 27
bake - May 2019 - 28
bake - May 2019 - 29
bake - May 2019 - Embracing the power of digital equipment
bake - May 2019 - 31
bake - May 2019 - 32
bake - May 2019 - 33
bake - May 2019 - 34
bake - May 2019 - 35
bake - May 2019 - 36
bake - May 2019 - 37
bake - May 2019 - Chocolate - Return of the Eclair
bake - May 2019 - 39
bake - May 2019 - Sweet Goods - VARSITY DONUTS
bake - May 2019 - 41
bake - May 2019 - Cakes - Bourbon & Baker
bake - May 2019 - 43
bake - May 2019 - 44
bake - May 2019 - 45
bake - May 2019 - Breads - Bread Couture
bake - May 2019 - 47
bake - May 2019 - 48
bake - May 2019 - 49
bake - May 2019 - Pastries - Career Pathways
bake - May 2019 - 51
bake - May 2019 - Foodservice - Breakfast Sweets
bake - May 2019 - 53
bake - May 2019 - Product Showcase
bake - May 2019 - 55
bake - May 2019 - Classifieds
bake - May 2019 - Ad Index
bake - May 2019 - Formula of the Month
bake - May 2019 - 59
bake - May 2019 - 60
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