bake - May 2019 - 10

department
practical marketing

Virtual Reality Tours
The International Baking Industry Exposition (IBIE), commonly

Thanks to our partnership with iba, this virtual tour allows us to

known as the Baking Expo, is pleased to announce a new

fulfill these requests in an engaging, and interactive way, and

experiential attendee offering at the upcoming IBIE 2019 - iba.

with a robust lineup of renowned bakeries and an additional

Virtual Bakery Tours with enhanced content from IBIE.

content focused on the industrial sector. This offering will elevate the IBIE experience for all attendees."

Remaining true to IBIE's mission to serve the industry by providing inventive, interactive experiences, this new added-value

IBIE gathers everyone in the global grain-based food industry by

offering will give attendees the opportunity to explore the

presenting a broad range of solutions and experiences, allowing

world of baking in an engaging and unique way. 

for each specific market to connect with the key innovations, people and ideas that present the biggest opportunities for success.

With the help of virtual reality glasses and 360-degree videos,
attendees will be able to see right into renowned bakeries from

Visit www.IBIE2019.com for more information and to register to

around the world, including Tartine Bakery in San Francisco;

join the international baking community.

Sandholt Bakery in Reykjavik, Iceland; and Joseph Brot in
Vienna. In 2018, iba initially launched the virtual reality bakery

says Fred Springer, IBIE Technology Task Force Chair. "Bakery

"Virtual reality creates
a completely immersive
experience for IBIE attendees,
allowing them to explore top
bakeries on a national and
international level, without
having to board a plane."

tours have traditionally been highly requested, but understand-

Fred Springer, IBIE Technology Task Force Chair

tours at its trade fair in Munich.
IBIE will bring the tours to life once again - with enhanced
content from the wholesale sector - at this year's industry
event. The triennial event will be held in Las Vegas on Sept. 8-11
with a full day of education on Sept. 7.
"Virtual reality creates a completely immersive experience for
IBIE attendees, allowing them to explore top bakeries on a national and international level, without having to board a plane,"

©MAST3R - STOCKADOBE.COM

ably, are logistically hard to execute at an event of IBIE's scale.

10 < MAY 2019 | bakemag.com


http://www.IBIE2019.com http://www.bakemag.com

bake - May 2019

Table of Contents for the Digital Edition of bake - May 2019

Bake - May 2019
Editor's Note - THE CONSUMER ISSUE: celebrating the creative spirit
Contents
Management - Cross-channel Strategies
Technical Corner - Blueberries as Sweeteners
Practical Marketing - Virtual Reality Tours
Equipment - How Not to Slice a Bagel
The Magic of Milk Bar
Specialty Grains & Flours
Embracing the power of digital equipment
Chocolate - Return of the Eclair
Sweet Goods - VARSITY DONUTS
Cakes - Bourbon & Baker
Breads - Bread Couture
Pastries - Career Pathways
Foodservice - Breakfast Sweets
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - May 2019 - Bake - May 2019
bake - May 2019 - Bake - May 2019
bake - May 2019 - 2
bake - May 2019 - Editor's Note - THE CONSUMER ISSUE: celebrating the creative spirit
bake - May 2019 - 4
bake - May 2019 - 5
bake - May 2019 - Contents
bake - May 2019 - 7
bake - May 2019 - Management - Cross-channel Strategies
bake - May 2019 - Technical Corner - Blueberries as Sweeteners
bake - May 2019 - Practical Marketing - Virtual Reality Tours
bake - May 2019 - 11
bake - May 2019 - Equipment - How Not to Slice a Bagel
bake - May 2019 - The Magic of Milk Bar
bake - May 2019 - 14
bake - May 2019 - 15
bake - May 2019 - 16
bake - May 2019 - 17
bake - May 2019 - 18
bake - May 2019 - 19
bake - May 2019 - 20
bake - May 2019 - 21
bake - May 2019 - 22
bake - May 2019 - 23
bake - May 2019 - Specialty Grains & Flours
bake - May 2019 - 25
bake - May 2019 - 26
bake - May 2019 - 27
bake - May 2019 - 28
bake - May 2019 - 29
bake - May 2019 - Embracing the power of digital equipment
bake - May 2019 - 31
bake - May 2019 - 32
bake - May 2019 - 33
bake - May 2019 - 34
bake - May 2019 - 35
bake - May 2019 - 36
bake - May 2019 - 37
bake - May 2019 - Chocolate - Return of the Eclair
bake - May 2019 - 39
bake - May 2019 - Sweet Goods - VARSITY DONUTS
bake - May 2019 - 41
bake - May 2019 - Cakes - Bourbon & Baker
bake - May 2019 - 43
bake - May 2019 - 44
bake - May 2019 - 45
bake - May 2019 - Breads - Bread Couture
bake - May 2019 - 47
bake - May 2019 - 48
bake - May 2019 - 49
bake - May 2019 - Pastries - Career Pathways
bake - May 2019 - 51
bake - May 2019 - Foodservice - Breakfast Sweets
bake - May 2019 - 53
bake - May 2019 - Product Showcase
bake - May 2019 - 55
bake - May 2019 - Classifieds
bake - May 2019 - Ad Index
bake - May 2019 - Formula of the Month
bake - May 2019 - 59
bake - May 2019 - 60
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http://digital.bakemag.com/sosland/bake/2018_12_01
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http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
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http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
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https://www.nxtbook.com/sosland/bake/2013_11_02
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https://www.nxtbook.com/sosland/bake/2013_08_01
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