bake - January 2019 - 21

online
initial test, which will be expanded to a large-scale

Changing your perspective

pilot at the end of the first quarter of 2019, is to

Looking ahead, digital transformation requires a new

enhance the ability of retail bakery customers to

set of eyes for how bakers analyze everything from

serve the evolving needs of consumers. Having online

sales forecasting to production scheduling. "Bakers

ordering capabilities helps retail bakeries plan their

who do not innovate the way they conduct busi-

production more effectively. Dawn is using this initial

ness are probably out of business already or will

phase to test, learn and gain insights for a deeper

be pushed aside soon," says George Keushguerian,

dive in the next phase of the project.

owner of TwinPeaks Online. "Here are the three functionalities of any type of a bakery where technolog-

"The bakers who have signed on are very excited,"

ical innovations should be introduced and maintained:

Goldberg says. "As we think about our customers,

production of goods, the sale of products, and the

as well as the needs of end consumers, we want to

administration of the business."

be a full partner and provide all the right business
solutions. Needs are changing, and we want to offer

There are three types of point-of-sale (POS) oper-

turnkey solutions to meet those needs. We want

ating systems: analog registers, PC-based registers,

to enable our customers to do business with Dawn

and tablet-based systems like Square or Clover. "We

online and digitally engage with end consumers."

believe that TwinPeaks is the only provider of tabletbased POS software that is tailor-made for bakeries,

Sainte-Rose explains that the bakeries partici-

called POMePOS," Keushguerian says. "A good POS

pating in the test phase have an online console that

system alerts an owner of what items are selling on a

allows consumers to place online orders through

daily or a real-time basis. Maintaining profitability and

the bakery's own website. This way, the bakeries are

a healthy cash flow is essential and must be based on

better prepared for what bakery supplies they will

correct and current information."

need to order.
Technology providers can do much to help improve
"We are simplifying their process, which gives them

the operational efficiencies of a bakery, according to

time to plan for purchases," he says. "This is built for

Mike Clements, owner of BakeSmart, a bakery soft-

bakers by bakers; the portal is very much in a test and

ware firm. "At BakeSmart, there are two things we try

learn phase. What they (the bakers) tell us is incred-

to do whenever implementing a technology solution

ibly valuable and will help inform our larger test pilot

to a physical problem. First, we want to maximize the

launch. We are approaching this in a very agile way."

effect of the solution while minimizing interaction.
Second, we seek to eliminate gaps between systems."

Goldberg adds that the portal will evolve, "as we learn
more," and that this initiative helps reinforce customer

Where to invest scarce resources goes to the heart of

loyalty over time.

any business, Keushguerian says. What works for one
business may not work for another. Some options can

"What's exciting is they know we understand their

add on to existing services, especially with a point-

business," she says. "The trust they have in Dawn

of-sale system. "Production should be as easy and

plays a key role in our continued partnership."

seamless as possible for the production staff. Look
into best-selling products and continue to view them.

"We see a very bright future for retail bakery," Sainte-

With the right information, you can learn what sells

Rose says. "We want to inspire retail bakery success

best for your stores and cull or reduce production of

and are highly committed to it."

products that aren't moving," he says.

bakemag.com | JAN 2019 > 21


http://www.bakemag.com

bake - January 2019

Table of Contents for the Digital Edition of bake - January 2019

bake - January 2019
Editor's Note - Life in the Digital Age
Contents
Management - Life LESSONS
Technical Corner - Specialty GRAINS & FLOURS
Practical Marketing - Education Station
Equipment Innovations - Oven Space Utilization
The Digital Baker
How to compete online
The World Stage of Pastry & Food Innovation
Cakes - King Cake hub
Breads - Ancient Grain REVIVAL
Pastries - The Year of COMFORT DESSERTS
Foodservice - GLOBAL FLAVORS
CAKENOMICS
Spring cakes that offer it all!
TIME SAVING TIPS - Color matching
SUPPLY SIDE ECONOMICS - Trending tools
WINNING PROMOTIONS
THE BREAD BAKERS GUILD OF AMERICA 2019 EVENTS
INNOVATIVE PRODUCTS
Product Showcase
Classifieds
Ad Index
bake - January 2019 - bake - January 2019
bake - January 2019 - bake - January 2019
bake - January 2019 - 2
bake - January 2019 - Editor's Note - Life in the Digital Age
bake - January 2019 - 4
bake - January 2019 - 5
bake - January 2019 - Contents
bake - January 2019 - 7
bake - January 2019 - Management - Life LESSONS
bake - January 2019 - Technical Corner - Specialty GRAINS & FLOURS
bake - January 2019 - Practical Marketing - Education Station
bake - January 2019 - 11
bake - January 2019 - Equipment Innovations - Oven Space Utilization
bake - January 2019 - 13
bake - January 2019 - The Digital Baker
bake - January 2019 - 15
bake - January 2019 - 16
bake - January 2019 - 17
bake - January 2019 - 18
bake - January 2019 - 19
bake - January 2019 - How to compete online
bake - January 2019 - 21
bake - January 2019 - The World Stage of Pastry & Food Innovation
bake - January 2019 - 23
bake - January 2019 - Cakes - King Cake hub
bake - January 2019 - 25
bake - January 2019 - Breads - Ancient Grain REVIVAL
bake - January 2019 - 27
bake - January 2019 - 28
bake - January 2019 - 29
bake - January 2019 - Pastries - The Year of COMFORT DESSERTS
bake - January 2019 - Foodservice - GLOBAL FLAVORS
bake - January 2019 - 32
bake - January 2019 - CAKENOMICS
bake - January 2019 - Spring cakes that offer it all!
bake - January 2019 - 35
bake - January 2019 - TIME SAVING TIPS - Color matching
bake - January 2019 - 37
bake - January 2019 - 38
bake - January 2019 - 39
bake - January 2019 - SUPPLY SIDE ECONOMICS - Trending tools
bake - January 2019 - 41
bake - January 2019 - WINNING PROMOTIONS
bake - January 2019 - THE BREAD BAKERS GUILD OF AMERICA 2019 EVENTS
bake - January 2019 - INNOVATIVE PRODUCTS
bake - January 2019 - 45
bake - January 2019 - Product Showcase
bake - January 2019 - 47
bake - January 2019 - Classifieds
bake - January 2019 - Ad Index
bake - January 2019 - 50
bake - January 2019 - 51
bake - January 2019 - 52
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