bake - January 2019 - 20

how to compete

New tools from Dawn Foods are opening doors
for retail bakeries to prosper.
BY JOHN UNREIN
Digital transformation presents new opportuni-

can order fresh bakery products that they pick up

ties for small and medium size businesses (SMBs),

and pay for at the retail bakery store, according to

and according to a just-released Visa study, 52% of

Dawn Foods.

consumers surveyed say they would prefer to shop
exclusively online.

"Their consumers now are able to order online," says
Stevens Sainte-Rose, chief human resources and

Further, over 80% mention that digital-related

transformation officer for Dawn Foods. "Dawn has

beneļ¬ts such as an easy-to-use website and a digital

been around 98 years, and the way we have grown is

loyalty program are motivating factors when deciding

with great team members, great products and being

where to shop.

keen on listening to our customers - understanding

With these factors in mind, how do retail bakeries -

face many challenges: labor, logistics, the changing

both small and medium size - reinvent their business

consumer marketplace, compliance. That is why

models to adapt to these rapidly changing times? At

we are building something new that is made by the

almost 100 years old, Dawn Foods has the answer.

bakers for the bakers. We want to support them more
seamlessly, because at the end of the day, our bakers

The new Bakery Business Portal from Dawn Foods

are the center of our attention."

is being introduced in a test phase in the Chicago
market. A group of 8 to 10 retail bakeries are using

Angie Goldberg, chief marketing officer for Dawn

the portal as a virtual storefront where consumers

Foods, points out that a driving force behind this

20 < JAN 2019 | bakemag.com

DAWN FOODS

how we can help them with their total business. They


http://www.bakemag.com

bake - January 2019

Table of Contents for the Digital Edition of bake - January 2019

bake - January 2019
Editor's Note - Life in the Digital Age
Contents
Management - Life LESSONS
Technical Corner - Specialty GRAINS & FLOURS
Practical Marketing - Education Station
Equipment Innovations - Oven Space Utilization
The Digital Baker
How to compete online
The World Stage of Pastry & Food Innovation
Cakes - King Cake hub
Breads - Ancient Grain REVIVAL
Pastries - The Year of COMFORT DESSERTS
Foodservice - GLOBAL FLAVORS
CAKENOMICS
Spring cakes that offer it all!
TIME SAVING TIPS - Color matching
SUPPLY SIDE ECONOMICS - Trending tools
WINNING PROMOTIONS
THE BREAD BAKERS GUILD OF AMERICA 2019 EVENTS
INNOVATIVE PRODUCTS
Product Showcase
Classifieds
Ad Index
bake - January 2019 - bake - January 2019
bake - January 2019 - bake - January 2019
bake - January 2019 - 2
bake - January 2019 - Editor's Note - Life in the Digital Age
bake - January 2019 - 4
bake - January 2019 - 5
bake - January 2019 - Contents
bake - January 2019 - 7
bake - January 2019 - Management - Life LESSONS
bake - January 2019 - Technical Corner - Specialty GRAINS & FLOURS
bake - January 2019 - Practical Marketing - Education Station
bake - January 2019 - 11
bake - January 2019 - Equipment Innovations - Oven Space Utilization
bake - January 2019 - 13
bake - January 2019 - The Digital Baker
bake - January 2019 - 15
bake - January 2019 - 16
bake - January 2019 - 17
bake - January 2019 - 18
bake - January 2019 - 19
bake - January 2019 - How to compete online
bake - January 2019 - 21
bake - January 2019 - The World Stage of Pastry & Food Innovation
bake - January 2019 - 23
bake - January 2019 - Cakes - King Cake hub
bake - January 2019 - 25
bake - January 2019 - Breads - Ancient Grain REVIVAL
bake - January 2019 - 27
bake - January 2019 - 28
bake - January 2019 - 29
bake - January 2019 - Pastries - The Year of COMFORT DESSERTS
bake - January 2019 - Foodservice - GLOBAL FLAVORS
bake - January 2019 - 32
bake - January 2019 - CAKENOMICS
bake - January 2019 - Spring cakes that offer it all!
bake - January 2019 - 35
bake - January 2019 - TIME SAVING TIPS - Color matching
bake - January 2019 - 37
bake - January 2019 - 38
bake - January 2019 - 39
bake - January 2019 - SUPPLY SIDE ECONOMICS - Trending tools
bake - January 2019 - 41
bake - January 2019 - WINNING PROMOTIONS
bake - January 2019 - THE BREAD BAKERS GUILD OF AMERICA 2019 EVENTS
bake - January 2019 - INNOVATIVE PRODUCTS
bake - January 2019 - 45
bake - January 2019 - Product Showcase
bake - January 2019 - 47
bake - January 2019 - Classifieds
bake - January 2019 - Ad Index
bake - January 2019 - 50
bake - January 2019 - 51
bake - January 2019 - 52
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