bake - January 2019 - 16

Understanding how consumers discover businesses
can help retail bakeries and others attract new and
exciting customers, according to the Visa report.
Research shows that consumers prefer using digital
channels such as a website or social media when
determining where to shop, the report states. Setting
up and promoting your business online may help
consumers find and do business with you. "You have
to let the consumer shop the way they want to shop,"
Jucker says. "Our goal is to make our online ordering
business the same as one of our (three total) brick
and mortar stores. That will maybe happen in four to
five years."
Online strategies
Building your own brand online is one of the most
important benefits of doing business in the digital
age because it doesn't matter whether you are large
or small. If you make a great product and know how
to get it to shoppers with the right great quality and
service, you will win over more and more customers
and expand your reach. Also, keep this idea in mind
as your bakery considers expanding into some type of
online ordering presence: "The average ticket online is
over 150-200% more than in store," Jucker says.
This is the lesson being learned by Porto's Bakery &
Café, which operates locations in the California cities
of Burbank, Glendale, Downey, and Buena Park, with
a fifth store coming soon in West Covina, California.
The four cafes serve more than 6 million customers
a year. They sell 1.5 million cheese rolls and 600,000
potato balls a month. In late 2018, the culmination
of a two-year project led to the creation of the new
Porto's Bake at Home product line. The service is
available through online ordering on the bakery's
newly redesigned website. The five products available
for online ordering are Refugiado guava and cheese
pastries, cheese rolls, guava strudel, dulce de leche

Beatriz Porto, Porto's vice president of community relations, explains that each Porto's Bake at Home product
Porto's Bake at Home products offer consumers nationwide the
opportunity to buy frozen products from this iconic Southern
California bakery and enjoy freshly baked pastries and cookies in
their own homes.

16 < JAN 2019 | bakemag.com

PORTO'S BAKERY & CAFE

Besito cookies, and meat pies.


http://www.bakemag.com

bake - January 2019

Table of Contents for the Digital Edition of bake - January 2019

bake - January 2019
Editor's Note - Life in the Digital Age
Contents
Management - Life LESSONS
Technical Corner - Specialty GRAINS & FLOURS
Practical Marketing - Education Station
Equipment Innovations - Oven Space Utilization
The Digital Baker
How to compete online
The World Stage of Pastry & Food Innovation
Cakes - King Cake hub
Breads - Ancient Grain REVIVAL
Pastries - The Year of COMFORT DESSERTS
Foodservice - GLOBAL FLAVORS
CAKENOMICS
Spring cakes that offer it all!
TIME SAVING TIPS - Color matching
SUPPLY SIDE ECONOMICS - Trending tools
WINNING PROMOTIONS
THE BREAD BAKERS GUILD OF AMERICA 2019 EVENTS
INNOVATIVE PRODUCTS
Product Showcase
Classifieds
Ad Index
bake - January 2019 - bake - January 2019
bake - January 2019 - bake - January 2019
bake - January 2019 - 2
bake - January 2019 - Editor's Note - Life in the Digital Age
bake - January 2019 - 4
bake - January 2019 - 5
bake - January 2019 - Contents
bake - January 2019 - 7
bake - January 2019 - Management - Life LESSONS
bake - January 2019 - Technical Corner - Specialty GRAINS & FLOURS
bake - January 2019 - Practical Marketing - Education Station
bake - January 2019 - 11
bake - January 2019 - Equipment Innovations - Oven Space Utilization
bake - January 2019 - 13
bake - January 2019 - The Digital Baker
bake - January 2019 - 15
bake - January 2019 - 16
bake - January 2019 - 17
bake - January 2019 - 18
bake - January 2019 - 19
bake - January 2019 - How to compete online
bake - January 2019 - 21
bake - January 2019 - The World Stage of Pastry & Food Innovation
bake - January 2019 - 23
bake - January 2019 - Cakes - King Cake hub
bake - January 2019 - 25
bake - January 2019 - Breads - Ancient Grain REVIVAL
bake - January 2019 - 27
bake - January 2019 - 28
bake - January 2019 - 29
bake - January 2019 - Pastries - The Year of COMFORT DESSERTS
bake - January 2019 - Foodservice - GLOBAL FLAVORS
bake - January 2019 - 32
bake - January 2019 - CAKENOMICS
bake - January 2019 - Spring cakes that offer it all!
bake - January 2019 - 35
bake - January 2019 - TIME SAVING TIPS - Color matching
bake - January 2019 - 37
bake - January 2019 - 38
bake - January 2019 - 39
bake - January 2019 - SUPPLY SIDE ECONOMICS - Trending tools
bake - January 2019 - 41
bake - January 2019 - WINNING PROMOTIONS
bake - January 2019 - THE BREAD BAKERS GUILD OF AMERICA 2019 EVENTS
bake - January 2019 - INNOVATIVE PRODUCTS
bake - January 2019 - 45
bake - January 2019 - Product Showcase
bake - January 2019 - 47
bake - January 2019 - Classifieds
bake - January 2019 - Ad Index
bake - January 2019 - 50
bake - January 2019 - 51
bake - January 2019 - 52
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