bake - January 2019 - 14

the
Adapting to the
new consumer age
presents obstacles
and opportunities.
BY JOHN UNREIN
Prior to Hurricane Ike back in September 2008,
Houston-based retailer Three Brothers Bakery already
had begun to reinvent its century-old family business.
After Ike, "the transformation took on a life of its own,"
says the company's president and co-owner, Janice
Jucker. Two important events soon followed that put
Three Brothers Bakery on the national food map. The
first occurred when Country Living magazine named
the bakery's pecan pie "the best mail order pecan
pie America has to offer." Then came a local challenge by Greg Morago from The Houston Chronicle to
create a 3-layer piecake, which Three Brothers named
the "Pumpecapple Piecake." Consumers outside of
Houston - many people - took notice. They started
calling Three Brothers from across the country.
All of this leads to the story of how one retailer began
a journey of discovery into the digital world that
today involves a multifaceted e-commerce platform
that includes a robust online ordering platform, a
tablet-based point-of-sale (POS) operating system,
and a digital marketing agency - to name just a
few. Jucker is learning important details like cost per
acquisition and social ROI (return on investment).
"You (as a retailer) are being compared by
consumers to Pizza Hut and the doctor's office,"
Jucker says of today's bakery. "The buyer wants the

Based on years of valuable experience, Jucker knows
what she is talking about when she suggests the
benefits to investing wisely in modern POS systems
that include mobile payment capability. A new Visa
study reveals that 78% of consumers surveyed rank
a digital payment method as the No. 1 preferred
payment option.

14 < JAN 2019 | bakemag.com

THERESA SCARBROUGH

same kind of service everywhere."


http://www.bakemag.com

bake - January 2019

Table of Contents for the Digital Edition of bake - January 2019

bake - January 2019
Editor's Note - Life in the Digital Age
Contents
Management - Life LESSONS
Technical Corner - Specialty GRAINS & FLOURS
Practical Marketing - Education Station
Equipment Innovations - Oven Space Utilization
The Digital Baker
How to compete online
The World Stage of Pastry & Food Innovation
Cakes - King Cake hub
Breads - Ancient Grain REVIVAL
Pastries - The Year of COMFORT DESSERTS
Foodservice - GLOBAL FLAVORS
CAKENOMICS
Spring cakes that offer it all!
TIME SAVING TIPS - Color matching
SUPPLY SIDE ECONOMICS - Trending tools
WINNING PROMOTIONS
THE BREAD BAKERS GUILD OF AMERICA 2019 EVENTS
INNOVATIVE PRODUCTS
Product Showcase
Classifieds
Ad Index
bake - January 2019 - bake - January 2019
bake - January 2019 - bake - January 2019
bake - January 2019 - 2
bake - January 2019 - Editor's Note - Life in the Digital Age
bake - January 2019 - 4
bake - January 2019 - 5
bake - January 2019 - Contents
bake - January 2019 - 7
bake - January 2019 - Management - Life LESSONS
bake - January 2019 - Technical Corner - Specialty GRAINS & FLOURS
bake - January 2019 - Practical Marketing - Education Station
bake - January 2019 - 11
bake - January 2019 - Equipment Innovations - Oven Space Utilization
bake - January 2019 - 13
bake - January 2019 - The Digital Baker
bake - January 2019 - 15
bake - January 2019 - 16
bake - January 2019 - 17
bake - January 2019 - 18
bake - January 2019 - 19
bake - January 2019 - How to compete online
bake - January 2019 - 21
bake - January 2019 - The World Stage of Pastry & Food Innovation
bake - January 2019 - 23
bake - January 2019 - Cakes - King Cake hub
bake - January 2019 - 25
bake - January 2019 - Breads - Ancient Grain REVIVAL
bake - January 2019 - 27
bake - January 2019 - 28
bake - January 2019 - 29
bake - January 2019 - Pastries - The Year of COMFORT DESSERTS
bake - January 2019 - Foodservice - GLOBAL FLAVORS
bake - January 2019 - 32
bake - January 2019 - CAKENOMICS
bake - January 2019 - Spring cakes that offer it all!
bake - January 2019 - 35
bake - January 2019 - TIME SAVING TIPS - Color matching
bake - January 2019 - 37
bake - January 2019 - 38
bake - January 2019 - 39
bake - January 2019 - SUPPLY SIDE ECONOMICS - Trending tools
bake - January 2019 - 41
bake - January 2019 - WINNING PROMOTIONS
bake - January 2019 - THE BREAD BAKERS GUILD OF AMERICA 2019 EVENTS
bake - January 2019 - INNOVATIVE PRODUCTS
bake - January 2019 - 45
bake - January 2019 - Product Showcase
bake - January 2019 - 47
bake - January 2019 - Classifieds
bake - January 2019 - Ad Index
bake - January 2019 - 50
bake - January 2019 - 51
bake - January 2019 - 52
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