bake - December 2018 - 36

cakes

A little flour and a lot of

PATIENCE
BY  A L I YYA H B AY LO R , OWNER O F M AK E M Y CAK E

One Harlem summer while I was on break between college
semesters, I found myself the owner of my family's bakery, Make
My Cake. After years of knowing my family business as a bakery
squeezed into our fifth-floor, walk-up apartment, change was
well on its way. It was my mother's home-based bakery that she
started when I was a little girl. When she decided to shift to a
corporate position, I suddenly found myself in the driver's seat
of our family business. The task of bringing sweet treats based
on rich cultural heritage and family recipes to our customers was
now mine to maintain. Looking back, it was old family traditions
mixed with modern business perspectives that led to our once
small bakery officially taking off.

process. Together, we should be growing the business every
day because if the business succeeds, we all succeed.

My grandmother and my mother's famous recipes were traditionally Southern, offering a dash of Harlem soul in each bite. I knew

This mindset has served our team well. Having just opened our

her cakes were enough to keep clients around, but I'd need a brick

third location, we are already starting the search for a fourth

and mortar location to expand operations, grow clientele and

location to expand our offerings of Southern sweets. My team

establish our family business in the New York City bakery scene.

has risen through the ranks and, together, we have learned
countless, invaluable lessons. Make My Cake thrives thanks to

For years, I had saved almost all my money, anticipating growth

hard work, determination, and smart decisions. Organizations

in the business. If I earned $500 from making cakes, I'd put

like the SBA and my banking partner, Chase for Business, have

$400 away in my rainy-day fund and spend the rest on the

been instrumental in this success as well. New York City is a

ingredients for cakes. My mother taught me very early that

tough place to start a business -about half of small businesses

my entrepreneurism wouldn't unlock opportunities without

do not even make it past five years - so it's vital to have organi-

a permanent habit and mindset of saving. Funneled savings,

zations that you can trust to support and guide you. The ability

Small Business Administration (SBA) startup loans, and

to always have key information at my fingertips is vital when

generous short-term investments from friends and family led

making deals, and a bank that listens, like Chase, is crucial.

me to opening my first storefront and commercial bakery.

Surround yourself with people and organizations that value
your business and growth just as much as you do.

successful business isn't possible without a strong team

For anyone looking to take their personal or family business to

working together. We have 10 full-time workers plus part-time

the next level, my advice is to expand thoughtfully along the

employees and interns from local schools, and it's my mission

way. Remember not to lose sight of why you started your busi-

to make sure everyone feels empowered and accountable

ness or what made you successful. When we started looking to

through training and open book management. I shared goals

open a new location, I was approached by customers pleading

of helping my co-workers become 'intra-preneuers' - people

with me not to lose our mom-and-pop feel in the growth

who grow with the success of the company they are working

process. We're always listening to our customers and making

for. We set projections based on location and time of year, and

conscious decisions that ensure the culture of our company

we listen to our customers throughout the decision-making

doesn't change, even when our footprint does.

36 < DEC 2018 | bakemag.com

MAKE MY CAKE

Now that Make My Cake is up-and-running, I know that a


http://www.bakemag.com

bake - December 2018

Table of Contents for the Digital Edition of bake - December 2018

bake - December 2018
Editor's Note - THE BRANDING ISSUE: online sales & subscriptions
Contents
Management - Let’s Go To The MALL
New Product Success - Wild About DONUTS
Technical Corner - PERFECTING PANETTONE
Practical Marketing - Plan Now for IBIE
Equipment - Labor-Saving Depositors
The Cake Lady
Make Dazzling Holiday Cakes and Chocolates
Sandwich breads on the rise...
Chocolate & Decorating - World Chocolate MASTERS
Cakes - A little flour and a lot of PATIENCE
Sweet Goods - The ARTISAN WAFFLE
Breads - GRAND CENTRAL POWER
Pastries - ONLINE Subscription Clubs
Foodservice - Porto's Bake at Home
Product Showcase
Classifieds
Ad Index
Formula of the Month - Vanilla Diamond Cookies
BakeMark's Panaderia - December 2018
CARTA DE INTRODUCCIÓN
INTRODUCTORY LETTER
PAN Y HORNEO - Panes Decorativos
PASTELES Y DECORACIONES - Galletas Sándwich y Pastelitos Creativas
Pasteles Festivos Deslumbrantes
PERFILES - Campbell’s Bakery
Mega Farmers Market
Victoria Bakery
La Flor de Puebla
Dulce Vida Bakery
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - Decorative Breads
CAKES AND DECORATING - Sandwich Cookies & Creative Cupcakes
Dazzling Holiday Cakes
PROFILES - Campbell’s Bakery
Mega Farmers Market
Victoria Bakery
La Flor de Puebla
Dulce Vida Bakery
FEATURED RECIPES
FEATURED PRODUCTS
bake - December 2018 - bake - December 2018
bake - December 2018 - bake - December 2018
bake - December 2018 - 2
bake - December 2018 - Editor's Note - THE BRANDING ISSUE: online sales & subscriptions
bake - December 2018 - 4
bake - December 2018 - 5
bake - December 2018 - Contents
bake - December 2018 - 7
bake - December 2018 - Management - Let’s Go To The MALL
bake - December 2018 - New Product Success - Wild About DONUTS
bake - December 2018 - Technical Corner - PERFECTING PANETTONE
bake - December 2018 - 11
bake - December 2018 - Practical Marketing - Plan Now for IBIE
bake - December 2018 - 13
bake - December 2018 - Equipment - Labor-Saving Depositors
bake - December 2018 - 15
bake - December 2018 - The Cake Lady
bake - December 2018 - 17
bake - December 2018 - 18
bake - December 2018 - 19
bake - December 2018 - 20
bake - December 2018 - 21
bake - December 2018 - 22
bake - December 2018 - 23
bake - December 2018 - Make Dazzling Holiday Cakes and Chocolates
bake - December 2018 - 25
bake - December 2018 - 26
bake - December 2018 - 27
bake - December 2018 - Sandwich breads on the rise...
bake - December 2018 - 29
bake - December 2018 - 30
bake - December 2018 - 31
bake - December 2018 - 32
bake - December 2018 - 33
bake - December 2018 - Chocolate & Decorating - World Chocolate MASTERS
bake - December 2018 - 35
bake - December 2018 - Cakes - A little flour and a lot of PATIENCE
bake - December 2018 - 37
bake - December 2018 - 38
bake - December 2018 - 39
bake - December 2018 - Sweet Goods - The ARTISAN WAFFLE
bake - December 2018 - 41
bake - December 2018 - Breads - GRAND CENTRAL POWER
bake - December 2018 - 43
bake - December 2018 - Pastries - ONLINE Subscription Clubs
bake - December 2018 - Foodservice - Porto's Bake at Home
bake - December 2018 - Product Showcase
bake - December 2018 - Classifieds
bake - December 2018 - 48
bake - December 2018 - Ad Index
bake - December 2018 - Formula of the Month - Vanilla Diamond Cookies
bake - December 2018 - 51
bake - December 2018 - 52
bake - December 2018 - Blank - 1
bake - December 2018 - Blank - 2
bake - December 2018 - BakeMark's Panaderia - December 2018
bake - December 2018 - Pan - 2
bake - December 2018 - CARTA DE INTRODUCCIÓN
bake - December 2018 - INTRODUCTORY LETTER
bake - December 2018 - Pan - 5
bake - December 2018 - PAN Y HORNEO - Panes Decorativos
bake - December 2018 - Pan - 7
bake - December 2018 - Pan - 8
bake - December 2018 - Pan - 9
bake - December 2018 - PASTELES Y DECORACIONES - Galletas Sándwich y Pastelitos Creativas
bake - December 2018 - Pan - 11
bake - December 2018 - Pan - 12
bake - December 2018 - Pan - 13
bake - December 2018 - Pasteles Festivos Deslumbrantes
bake - December 2018 - Pan - 15
bake - December 2018 - Pan - 16
bake - December 2018 - Pan - 17
bake - December 2018 - Pan - 18
bake - December 2018 - Pan - 19
bake - December 2018 - PERFILES - Campbell’s Bakery
bake - December 2018 - Pan - 21
bake - December 2018 - Mega Farmers Market
bake - December 2018 - Pan - 23
bake - December 2018 - Victoria Bakery
bake - December 2018 - Pan - 25
bake - December 2018 - La Flor de Puebla
bake - December 2018 - Pan - 27
bake - December 2018 - Dulce Vida Bakery
bake - December 2018 - Pan - 29
bake - December 2018 - RECETAS DESTACADAS
bake - December 2018 - PRODUCTOS DESTACADOS
bake - December 2018 - BREAD AND BAKING - Decorative Breads
bake - December 2018 - Pan - 33
bake - December 2018 - Pan - 34
bake - December 2018 - CAKES AND DECORATING - Sandwich Cookies & Creative Cupcakes
bake - December 2018 - Pan - 36
bake - December 2018 - Pan - 37
bake - December 2018 - Dazzling Holiday Cakes
bake - December 2018 - Pan - 39
bake - December 2018 - PROFILES - Campbell’s Bakery
bake - December 2018 - Pan - 41
bake - December 2018 - Mega Farmers Market
bake - December 2018 - Pan - 43
bake - December 2018 - Victoria Bakery
bake - December 2018 - Pan - 45
bake - December 2018 - La Flor de Puebla
bake - December 2018 - Pan - 47
bake - December 2018 - Dulce Vida Bakery
bake - December 2018 - Pan - 49
bake - December 2018 - FEATURED RECIPES
bake - December 2018 - FEATURED PRODUCTS
bake - December 2018 - Pan - 52
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