bake - October 2018 - 52

sweet goods

THE ROAD TO

One year ago, Southeastern Texas experienced one of the

your employees and make sure they're accounted for and their

worst natural disasters in its history. Hurricane Harvey dumped

needs are met, which includes making sure they are paid on

more than 50 inches of rain on Houston (the fourth biggest

schedule," says Janice Jucker. "You can put everything else on

city in the country) within four days, inundating the city and

a credit card, but you cannot put your payroll on a charge card,

causing an enormous amount of damage and grief.

so having cash is imperative."

Around that time, Three Brothers Bakery co-owners Bobby

The bakery had begun the process of moving out product, but

and Janice Jucker were on their way to Colorado. They soon

unfortunately it ran out of time before the storm and all of it was

discovered that things back home had gotten bad rather

ruined. Additionally, the bakery had lost all of its delivery vans in

quickly. The storm and its aftermath had devastated their

the ﬂood, so a new plan was needed to keep the business going.

bakery, along with the rest of the area. They rushed back as
soon as they could to deal with what would come to be a long

Equipment and vans were necessary to keep the bakery up

road to recovery.

and running to make revenue and survive. Bobby Jucker went
throughout the area looking for vans, but that was made diffi-

The ﬁrst thing the Juckers needed to do was make sure their

cult with vehicles around the city being either destroyed or

employees were safe and taken care of following the hurricane.

taken by other companies in the previous days. The bakery had

"After disaster hits, the most important thing you can do is ﬁnd

to look long and hard to ﬁnd vans and other equipment.

52 < OCT 2018 | bakemag.com

©TRONG NGUYEN - SHUTTERSTOCK.COM

RECOVERY

http://www.bakemag.com

bake - October 2018

Table of Contents for the Digital Edition of bake - October 2018

Bake - October 2018
Editor's Note - THE INNOVATION ISSUE: Gateway to Innovation
Contents
Management - WHAT'S ON THE FALL MENU
New Product Success Stories - REINVENTING corporate catering
Technical Corner - mastering FLAVORED DONUTS
Practical Marketing - National Bakery Day
THE ROAD ahead
The Secret of St. Louis
Writing a new chapter
Cakes - Mainstream Appeal for HISPANIC CAKES
Sweet Goods - THE ROAD TO RECOVERY
Breads - SPREADING THE WORD ABOUT HERITAGE GRAINS
Pastries - PIE Times at Shake Shack
Foodservice - a taste of AUSTRALIA
Product Showcase
Classifieds
Ad Index
Formula of the Month - Sunshine State Orange Crunch Cake
bake - October 2018 - Bake - October 2018
bake - October 2018 - Bake - October 2018
bake - October 2018 - 2
bake - October 2018 - Editor's Note - THE INNOVATION ISSUE: Gateway to Innovation
bake - October 2018 - 4
bake - October 2018 - 5
bake - October 2018 - Contents
bake - October 2018 - 7
bake - October 2018 - Management - WHAT'S ON THE FALL MENU
bake - October 2018 - 9
bake - October 2018 - New Product Success Stories - REINVENTING corporate catering
bake - October 2018 - 11
bake - October 2018 - Technical Corner - mastering FLAVORED DONUTS
bake - October 2018 - 13
bake - October 2018 - Practical Marketing - National Bakery Day
bake - October 2018 - 15
bake - October 2018 - THE ROAD ahead
bake - October 2018 - 17
bake - October 2018 - 18
bake - October 2018 - 19
bake - October 2018 - 20
bake - October 2018 - 21
bake - October 2018 - 22
bake - October 2018 - 23
bake - October 2018 - 24
bake - October 2018 - 25
bake - October 2018 - 26
bake - October 2018 - 27
bake - October 2018 - 28
bake - October 2018 - 29
bake - October 2018 - 30
bake - October 2018 - 31
bake - October 2018 - 32
bake - October 2018 - 33
bake - October 2018 - 34
bake - October 2018 - 35
bake - October 2018 - 36
bake - October 2018 - 37
bake - October 2018 - 38
bake - October 2018 - 39
bake - October 2018 - The Secret of St. Louis
bake - October 2018 - 41
bake - October 2018 - 42
bake - October 2018 - 43
bake - October 2018 - Writing a new chapter
bake - October 2018 - 45
bake - October 2018 - 46
bake - October 2018 - 47
bake - October 2018 - Cakes - Mainstream Appeal for HISPANIC CAKES
bake - October 2018 - 49
bake - October 2018 - 50
bake - October 2018 - 51
bake - October 2018 - Sweet Goods - THE ROAD TO RECOVERY
bake - October 2018 - 53
bake - October 2018 - Breads - SPREADING THE WORD ABOUT HERITAGE GRAINS
bake - October 2018 - 55
bake - October 2018 - Pastries - PIE Times at Shake Shack
bake - October 2018 - 57
bake - October 2018 - Foodservice - a taste of AUSTRALIA
bake - October 2018 - 59
bake - October 2018 - Product Showcase
bake - October 2018 - 61
bake - October 2018 - Classifieds
bake - October 2018 - 63
bake - October 2018 - 64
bake - October 2018 - Ad Index
bake - October 2018 - Formula of the Month - Sunshine State Orange Crunch Cake
bake - October 2018 - 67
bake - October 2018 - 68
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