bake - October 2018 - 48
cakes
Mainstream Appeal for
HISPANIC CAKES
The signature mil hojas cakes at
they are going to buy. It's been cool
Miranda's Bakery in Woodburn, Oregon,
for people to let us be a part of their
which are topped with fresh grapes,
celebrations. Celebrations are a big part
strawberries, kiwifruit, peaches and pine-
of our culture."
apple, are so popular that the Hispanic
bakery does not experience a typical
One trend that Panadería San Miguel
slowdown in cake sales during the winter
has witnessed involves a move away
months. Cake sales are strong and steady
from pillars as the cake stands for the
all year long. In fact, customers increas-
elaborate quinceañera and wedding cakes
ingly order mil hojas cakes for their
ordered by their customers. One of the
special occasions including weddings
most popular cake stands at the bakery
and quinceañeras. Miranda's Bakery
resembles a tree trunk, which is consis-
recently created a four-tier mil hojas
tent with the current trend of couples
wedding cake with two full sheet cakes,
choosing nature-based themes for their
three half sheet cakes and one quarter
celebrations. Popular color trends for cake
sheet cake. The amount of fresh fruit on
decorations include red and maroon.
top makes quite a statement.
"We try to accommodate what we can,"
"I worked with mil hojas cakes for many
Romero says. "Our cashiers are trained to
years in Los Angeles," Miranda's Bakery
ask what ribbons they want for their cake,
owner Gustavo Miranda says of his time
and some cakes have different patterns
working at a Southern California bakery
and sequins. For quinceañeras, usually
prior to moving to Oregon. "When I came
the color of the cake is determined by
here, I think we were the first to have it in
what color their dress is going to be. A
this area."
lot of quinceañeras are popular in the
summertime. Most times, depending on
With creative cakes and other products,
the specific cake they want, we may get
Hispanic bakeries across the country are
orders a year ahead of time. It's like a
seeing more opportunities to expand
wedding, you have to plan a lot."
business and broaden their appeal to a
diverse customer base.
Once the order is place and the cake
Miguel doesn't bake their special cake
helping wedding couples plan ahead
until the week of the celebration. Final
is vitally important. The bakery's cake
assembly of the cake is handled at
showroom features dozens of wedding
the venue on the day of the event.
cake designs and creative stands. "A
The bakery uses two mini transit vans
lot of big cakes are still popular," the
for cake deliveries. Romero says they
bakery's Stacey Romero says. "People
have dabbled a little in doing fondant
come here to get a better idea of what
cakes for celebrations, but these types
48 < OCT 2018 | bakemag.com
PHOTOS BY JOHN UNREIN
design is determined, Panadería San
For Panadería San Miguel in Minneapolis,
http://www.bakemag.com
bake - October 2018
Table of Contents for the Digital Edition of bake - October 2018
Bake - October 2018
Editor's Note - THE INNOVATION ISSUE: Gateway to Innovation
Contents
Management - WHAT'S ON THE FALL MENU
New Product Success Stories - REINVENTING corporate catering
Technical Corner - mastering FLAVORED DONUTS
Practical Marketing - National Bakery Day
THE ROAD ahead
The Secret of St. Louis
Writing a new chapter
Cakes - Mainstream Appeal for HISPANIC CAKES
Sweet Goods - THE ROAD TO RECOVERY
Breads - SPREADING THE WORD ABOUT HERITAGE GRAINS
Pastries - PIE Times at Shake Shack
Foodservice - a taste of AUSTRALIA
Product Showcase
Classifieds
Ad Index
Formula of the Month - Sunshine State Orange Crunch Cake
bake - October 2018 - Bake - October 2018
bake - October 2018 - Bake - October 2018
bake - October 2018 - 2
bake - October 2018 - Editor's Note - THE INNOVATION ISSUE: Gateway to Innovation
bake - October 2018 - 4
bake - October 2018 - 5
bake - October 2018 - Contents
bake - October 2018 - 7
bake - October 2018 - Management - WHAT'S ON THE FALL MENU
bake - October 2018 - 9
bake - October 2018 - New Product Success Stories - REINVENTING corporate catering
bake - October 2018 - 11
bake - October 2018 - Technical Corner - mastering FLAVORED DONUTS
bake - October 2018 - 13
bake - October 2018 - Practical Marketing - National Bakery Day
bake - October 2018 - 15
bake - October 2018 - THE ROAD ahead
bake - October 2018 - 17
bake - October 2018 - 18
bake - October 2018 - 19
bake - October 2018 - 20
bake - October 2018 - 21
bake - October 2018 - 22
bake - October 2018 - 23
bake - October 2018 - 24
bake - October 2018 - 25
bake - October 2018 - 26
bake - October 2018 - 27
bake - October 2018 - 28
bake - October 2018 - 29
bake - October 2018 - 30
bake - October 2018 - 31
bake - October 2018 - 32
bake - October 2018 - 33
bake - October 2018 - 34
bake - October 2018 - 35
bake - October 2018 - 36
bake - October 2018 - 37
bake - October 2018 - 38
bake - October 2018 - 39
bake - October 2018 - The Secret of St. Louis
bake - October 2018 - 41
bake - October 2018 - 42
bake - October 2018 - 43
bake - October 2018 - Writing a new chapter
bake - October 2018 - 45
bake - October 2018 - 46
bake - October 2018 - 47
bake - October 2018 - Cakes - Mainstream Appeal for HISPANIC CAKES
bake - October 2018 - 49
bake - October 2018 - 50
bake - October 2018 - 51
bake - October 2018 - Sweet Goods - THE ROAD TO RECOVERY
bake - October 2018 - 53
bake - October 2018 - Breads - SPREADING THE WORD ABOUT HERITAGE GRAINS
bake - October 2018 - 55
bake - October 2018 - Pastries - PIE Times at Shake Shack
bake - October 2018 - 57
bake - October 2018 - Foodservice - a taste of AUSTRALIA
bake - October 2018 - 59
bake - October 2018 - Product Showcase
bake - October 2018 - 61
bake - October 2018 - Classifieds
bake - October 2018 - 63
bake - October 2018 - 64
bake - October 2018 - Ad Index
bake - October 2018 - Formula of the Month - Sunshine State Orange Crunch Cake
bake - October 2018 - 67
bake - October 2018 - 68
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