bake - October 2018 - 48

cakes

Mainstream Appeal for

HISPANIC CAKES
The signature mil hojas cakes at

they are going to buy. It's been cool

Miranda's Bakery in Woodburn, Oregon,

for people to let us be a part of their

which are topped with fresh grapes,

celebrations. Celebrations are a big part

strawberries, kiwifruit, peaches and pine-

of our culture."

apple, are so popular that the Hispanic
bakery does not experience a typical

One trend that Panadería San Miguel

slowdown in cake sales during the winter

has witnessed involves a move away

months. Cake sales are strong and steady

from pillars as the cake stands for the

all year long. In fact, customers increas-

elaborate quinceañera and wedding cakes

ingly order mil hojas cakes for their

ordered by their customers. One of the

special occasions including weddings

most popular cake stands at the bakery

and quinceañeras. Miranda's Bakery

resembles a tree trunk, which is consis-

recently created a four-tier mil hojas

tent with the current trend of couples

wedding cake with two full sheet cakes,

choosing nature-based themes for their

three half sheet cakes and one quarter

celebrations. Popular color trends for cake

sheet cake. The amount of fresh fruit on

decorations include red and maroon.

top makes quite a statement.
"We try to accommodate what we can,"
"I worked with mil hojas cakes for many

Romero says. "Our cashiers are trained to

years in Los Angeles," Miranda's Bakery

ask what ribbons they want for their cake,

owner Gustavo Miranda says of his time

and some cakes have different patterns

working at a Southern California bakery

and sequins. For quinceañeras, usually

prior to moving to Oregon. "When I came

the color of the cake is determined by

here, I think we were the first to have it in

what color their dress is going to be. A

this area."

lot of quinceañeras are popular in the
summertime. Most times, depending on

With creative cakes and other products,

the specific cake they want, we may get

Hispanic bakeries across the country are

orders a year ahead of time. It's like a

seeing more opportunities to expand

wedding, you have to plan a lot."

business and broaden their appeal to a
diverse customer base.

Once the order is place and the cake
Miguel doesn't bake their special cake

helping wedding couples plan ahead

until the week of the celebration. Final

is vitally important. The bakery's cake

assembly of the cake is handled at

showroom features dozens of wedding

the venue on the day of the event.

cake designs and creative stands. "A

The bakery uses two mini transit vans

lot of big cakes are still popular," the

for cake deliveries. Romero says they

bakery's Stacey Romero says. "People

have dabbled a little in doing fondant

come here to get a better idea of what

cakes for celebrations, but these types

48 < OCT 2018 | bakemag.com

PHOTOS BY JOHN UNREIN

design is determined, Panadería San
For Panadería San Miguel in Minneapolis,


http://www.bakemag.com

bake - October 2018

Table of Contents for the Digital Edition of bake - October 2018

Bake - October 2018
Editor's Note - THE INNOVATION ISSUE: Gateway to Innovation
Contents
Management - WHAT'S ON THE FALL MENU
New Product Success Stories - REINVENTING corporate catering
Technical Corner - mastering FLAVORED DONUTS
Practical Marketing - National Bakery Day
THE ROAD ahead
The Secret of St. Louis
Writing a new chapter
Cakes - Mainstream Appeal for HISPANIC CAKES
Sweet Goods - THE ROAD TO RECOVERY
Breads - SPREADING THE WORD ABOUT HERITAGE GRAINS
Pastries - PIE Times at Shake Shack
Foodservice - a taste of AUSTRALIA
Product Showcase
Classifieds
Ad Index
Formula of the Month - Sunshine State Orange Crunch Cake
bake - October 2018 - Bake - October 2018
bake - October 2018 - Bake - October 2018
bake - October 2018 - 2
bake - October 2018 - Editor's Note - THE INNOVATION ISSUE: Gateway to Innovation
bake - October 2018 - 4
bake - October 2018 - 5
bake - October 2018 - Contents
bake - October 2018 - 7
bake - October 2018 - Management - WHAT'S ON THE FALL MENU
bake - October 2018 - 9
bake - October 2018 - New Product Success Stories - REINVENTING corporate catering
bake - October 2018 - 11
bake - October 2018 - Technical Corner - mastering FLAVORED DONUTS
bake - October 2018 - 13
bake - October 2018 - Practical Marketing - National Bakery Day
bake - October 2018 - 15
bake - October 2018 - THE ROAD ahead
bake - October 2018 - 17
bake - October 2018 - 18
bake - October 2018 - 19
bake - October 2018 - 20
bake - October 2018 - 21
bake - October 2018 - 22
bake - October 2018 - 23
bake - October 2018 - 24
bake - October 2018 - 25
bake - October 2018 - 26
bake - October 2018 - 27
bake - October 2018 - 28
bake - October 2018 - 29
bake - October 2018 - 30
bake - October 2018 - 31
bake - October 2018 - 32
bake - October 2018 - 33
bake - October 2018 - 34
bake - October 2018 - 35
bake - October 2018 - 36
bake - October 2018 - 37
bake - October 2018 - 38
bake - October 2018 - 39
bake - October 2018 - The Secret of St. Louis
bake - October 2018 - 41
bake - October 2018 - 42
bake - October 2018 - 43
bake - October 2018 - Writing a new chapter
bake - October 2018 - 45
bake - October 2018 - 46
bake - October 2018 - 47
bake - October 2018 - Cakes - Mainstream Appeal for HISPANIC CAKES
bake - October 2018 - 49
bake - October 2018 - 50
bake - October 2018 - 51
bake - October 2018 - Sweet Goods - THE ROAD TO RECOVERY
bake - October 2018 - 53
bake - October 2018 - Breads - SPREADING THE WORD ABOUT HERITAGE GRAINS
bake - October 2018 - 55
bake - October 2018 - Pastries - PIE Times at Shake Shack
bake - October 2018 - 57
bake - October 2018 - Foodservice - a taste of AUSTRALIA
bake - October 2018 - 59
bake - October 2018 - Product Showcase
bake - October 2018 - 61
bake - October 2018 - Classifieds
bake - October 2018 - 63
bake - October 2018 - 64
bake - October 2018 - Ad Index
bake - October 2018 - Formula of the Month - Sunshine State Orange Crunch Cake
bake - October 2018 - 67
bake - October 2018 - 68
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