bake - October 2018 - 3
editor's note
October 2018 / Issue 9
THE INNOVATION ISSUE:
gateway to innovation
St. Louis is widely known as the Gateway to the West, but now
Pastry chefs and co-owners Christy Augustin and Nancy
we can add "gateway to innovation." My recent visit to this
Boehm, who opened Pint Size Bakery in 2012, make every-
iconic metro of 2.85 million people, where peanut butter and
thing by hand in small batches. For National Bakery Day on
the ice cream cone (my two favorite things) were invented,
Sept. 14, they gave out free samples of chai zucchini tea bread.
proved as much while reminding me of the power of innova-
Sandwich cookies are their specialty, but not the kind you
tion and how it can reshape an industry. When I first joined
ordinarily see: molasses with RumChata buttercream or salted
bake magazine 17 years ago, there were thousands of full-line
caramel chocolate with dulce de leche buttercream. "We want
bakeries, mostly family owned places that decorated cakes and
people to have a happy little break from their life with a cookie
cookies, fried donuts, baked breads and rolls, and sold a lot of
and a giggle," Augustin says of the goal for their bakery.
breakfast pastries. Today, the shift is on, and St. Louis offers a
case study for retailers on how to embrace change.
Opened in 2016, Nathaniel Reid Bakery features a premium but
approachable menu of dessert cakes and pastries, macarons,
Several relative newcomers to the bakery scene here have
breakfast pastries, sandwiches, salads, quiches, sweet snacks,
already grabbed the city's collective admiration. Feast, a
pound cakes, meringues and jams. "If your croissants are great,
popular consumer publication that dishes out its annual Feast
then they'll try the kouign amann," Reid explains. And that
50 Awards, recognized 2018 winners in St. Louis that included
leads us to the valuable lesson about innovation for today's
Nathaniel Reid of Nathaniel Reid Bakery for best pastry chef,
retailer: Drive traffic to your bakery with flavors and prod-
Pint Size Bakery & Coffee for best bake shop, and Union
ucts that customers know and bring them back with unique
Loafers for best baker.
creations they can't wait to taste again.
JOHN UNREIN
junrein@sosland.com
bakemag.com | OCT 2018 > 03
http://www.bakemag.com
bake - October 2018
Table of Contents for the Digital Edition of bake - October 2018
Bake - October 2018
Editor's Note - THE INNOVATION ISSUE: Gateway to Innovation
Contents
Management - WHAT'S ON THE FALL MENU
New Product Success Stories - REINVENTING corporate catering
Technical Corner - mastering FLAVORED DONUTS
Practical Marketing - National Bakery Day
THE ROAD ahead
The Secret of St. Louis
Writing a new chapter
Cakes - Mainstream Appeal for HISPANIC CAKES
Sweet Goods - THE ROAD TO RECOVERY
Breads - SPREADING THE WORD ABOUT HERITAGE GRAINS
Pastries - PIE Times at Shake Shack
Foodservice - a taste of AUSTRALIA
Product Showcase
Classifieds
Ad Index
Formula of the Month - Sunshine State Orange Crunch Cake
bake - October 2018 - Bake - October 2018
bake - October 2018 - Bake - October 2018
bake - October 2018 - 2
bake - October 2018 - Editor's Note - THE INNOVATION ISSUE: Gateway to Innovation
bake - October 2018 - 4
bake - October 2018 - 5
bake - October 2018 - Contents
bake - October 2018 - 7
bake - October 2018 - Management - WHAT'S ON THE FALL MENU
bake - October 2018 - 9
bake - October 2018 - New Product Success Stories - REINVENTING corporate catering
bake - October 2018 - 11
bake - October 2018 - Technical Corner - mastering FLAVORED DONUTS
bake - October 2018 - 13
bake - October 2018 - Practical Marketing - National Bakery Day
bake - October 2018 - 15
bake - October 2018 - THE ROAD ahead
bake - October 2018 - 17
bake - October 2018 - 18
bake - October 2018 - 19
bake - October 2018 - 20
bake - October 2018 - 21
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bake - October 2018 - 39
bake - October 2018 - The Secret of St. Louis
bake - October 2018 - 41
bake - October 2018 - 42
bake - October 2018 - 43
bake - October 2018 - Writing a new chapter
bake - October 2018 - 45
bake - October 2018 - 46
bake - October 2018 - 47
bake - October 2018 - Cakes - Mainstream Appeal for HISPANIC CAKES
bake - October 2018 - 49
bake - October 2018 - 50
bake - October 2018 - 51
bake - October 2018 - Sweet Goods - THE ROAD TO RECOVERY
bake - October 2018 - 53
bake - October 2018 - Breads - SPREADING THE WORD ABOUT HERITAGE GRAINS
bake - October 2018 - 55
bake - October 2018 - Pastries - PIE Times at Shake Shack
bake - October 2018 - 57
bake - October 2018 - Foodservice - a taste of AUSTRALIA
bake - October 2018 - 59
bake - October 2018 - Product Showcase
bake - October 2018 - 61
bake - October 2018 - Classifieds
bake - October 2018 - 63
bake - October 2018 - 64
bake - October 2018 - Ad Index
bake - October 2018 - Formula of the Month - Sunshine State Orange Crunch Cake
bake - October 2018 - 67
bake - October 2018 - 68
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