bake - October 2018 - 12

technical corner

Insights presented by

Mastering

FLAVORED DONUTS
Seasonal and everyday donut ﬂavors are a great way to dif-

ished donuts will deliver a consistent, high-quality experience

ferentiate your bakery. Adding a popular ﬂavor, such as lemon

for your customers.

or egg nog, can become a signature item that sets your bakery
apart and keeps consumers coming back for more. New ﬂavors

Mixes can be the most reliable member of your team

can also help inspire "add-on" purchases and grow sales. Curi-

Choosing a DIY approach to ﬂavoring often comes at a price,

ous about the world of ﬂavored mixes or interested in using

whether it's from higher labor costs or wasted product. Due to the

them for your donut offering at your bakery? Here are some

challenges many bakery owners face with ﬁnding and maintain-

things you should know:

ing reliable labor, it's important to remove complexity and reduce
waste whenever possible. This also has the added beneﬁt of

Unique ﬂavors are a business driver

ensuring a more uniform product. Using a mix that already has

From traditional ﬂavors like blueberry and strawberry to more

the optimal amount of ﬂavor blended in allows your employees to

unique and seasonal ﬂavors like pumpkin or apple crisp, offer-

create an easy-to-mix, delicious donut, no matter their skill level.

ing a wide variety of ﬂavors creates excitement and intrigue

Flavored mixes also have additional beneﬁts that can help stream-

among customers, and often generates invaluable word-of-

line your business, such as reducing the space needed for inven-

mouth promotion for your bakery. Sales of new ﬂavors are

tory and decreasing the need to track as many fresh ingredients.

often in addition to normal purchases, in the form of "add-ons,"

It's a single solution with a wide range of beneﬁts.

and can also be used for creative limited-time-offerings that
make your bakery a donut destination.

High-quality ingredients make a difference
Dawn is committed to helping customers grow and drive their

Consistency is key

business forward. This starts with delivering the highest quality

Your customers expect to get a quality product and they want

ingredients. Each harvest, Dawn carefully sources and tests its

their favorite donuts to deliver the same great ﬂavor every

raw materials to ensure quality and consistency in its bakery

visit. "One mistake we often see is adding ﬂavor to vanilla cake

mixes, regardless of weather, planting, yield or other variables.

donut mix - at the bowl - to make ﬂavored donuts, since this

Every ingredient is carefully evaluated so you can be conﬁdent

can result in inconsistent donuts," says Tim Busta, Commercial

in the quality of your ingredients and bake your best every day.

carefully measure ﬂavors time after time can also be tricky, es-

By using reliable, high-quality Dawn Exceptional® Majestic

pecially as every ﬂavor responds differently to the heat of fry-

ﬂavored cake donut mixes from Dawn, you can build customer

ing a donut." One way to ensure customers receive a consistent

excitement while greatly reducing unwanted variations in your

product is to use a "just add water" mix that already has the

ﬁnished product. Even better - in addition to offering superior

optimal amount of ﬂavoring blended in. No matter what ﬂavor

products - Dawn provides the advice, expertise and insights

your team is making, you'll have conﬁdence that all of your ﬁn-

necessary to drive your success.

12 < OCT 2018 | bakemag.com

DAWN

Technical Leader, Dawn Foods. "We know training your team to
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