bake - September 2018 - Pan - 37

PAN Y HORNEO

In nearby Toppenish, Washington, the Legends
Casino Hotel has been a destination venue for fun and
celebrations since it opened 20 years ago, and Pepe's
Cakes is an important vendor for this casino. Every
Friday night, the casino holds a Mexican theme night,
and Pepe's supplies the cakes, flan, conchas and more.
Another big customer of Pepe's is the Washington
Beef plant in central Washington that takes an order of
150 to 1,000 pieces of fresh sweet breads every weekend.
"We do big business with the casino," Jose says.
"We made a slot machine cake for them once. Our cake
business has grown a lot."
In a strategic move to elevate its brand, Maravilla's
Bakery & Coffee completed an impressive renovation
of its Salem, Oregon, bakery cafe, which now features
granite countertops, a modern bakery display case and a
full-line beverage program for coffees, specialty drinks
and smoothies.
Co-owner Alma Maravilla says she and her husband,
Juan, wanted to elevate the look and feel of the bakery
they started 10 years ago, so that all customers would feel
welcome immediately as they walked inside. It was an
expensive project, but well worth it, according to Alma.
"The minute you enter the bakery, you can see
the sophistication," she says. "It is amazing what we
accomplished. We added the coffee program because
our customers have been asking for it. Coffee goes very
well with our bread."
In one project, BakeMark technicians came to

Maravilla's to teach new techniques in different breads,
including French style croissants. Maravilla's created their
own style of pain au chocolat, a viennoiserie (laminated
dough) that is filled with small pieces of dark chocolate.
One unique product at Maravilla's is Alma's version
of a piedra, which Maravilla's makes covered in rich
chocolate and crunchy pecans. "Our customers are
really responding well to that," Alma says."
"When I travel, I take the time to look at other bakeries
and pick up ideas," she points out. "I visited a bakery in
New Jersey where I learned more about fondant cakes.
I paid for our cake decorators to do training in fondant
cakes, and we are offering that now. In Chicago, I went
to a popular bakery cafe and saw the concept of beautiful
bread and coffee. When you feel inspiration, that is good.
I knew that we could come up with our own concept here."
Adding the new coffee machine enables them to
offer two dozen hot drinks, as well as cold brew coffee,
iced mocha and other cold coffee drinks. In addition,
they offer blended frappes with a wide selection
of flavors available. They trained their staff with
professional baristas, so they can serve custom drinks
with foam swirls and designs on top. Latte art is a big
trend in the coffee business, and it adds an extra touch
that makes customers feel special.
This offers another example of how innovation drives
growth, and Hispanic bakeries in the Pacific Northwest
are seeing more opportunities to expand business and
broaden their appeal to a diverse customer base.

SEPTEMBER 18

|

PANADERIA

37



bake - September 2018

Table of Contents for the Digital Edition of bake - September 2018

bake - September 2018
Editor's Note - The Local Grain Challenge
Contents
Management - Why Location Matters
New Product Success Stories - Vibrant Vegetables
Technical Corner - DONUTS: The Importance of Consistemcy
Practical Marketing - Honey in Breakfast Foods
Equipment Innovations - RETARDER/proofers
The local grain challenge
First-class education
Chocolate & Decorating - Inspiring Holiday Ideas
Cakes - THE SOFTER SIDE OF FALL HOLIDAYS
Sweet Goods - Seasonal sweets
Breads - Fresh Milled in NEW ORLEANS
Pastries - ASIA + SAN FRANCISCO
Foodservice - STARBUCKS Unveils Princi
Product Showcase
Classifieds
Formula of the Month - Peach cobbler/bread pudding
BakeMark's Panaderia - September 2018
CARTA DE INTRODUCCIÓN - Señales Claras de Optimismo
INTRODUCTORY LETTER - Clear Signs of Optimism
PAN Y HORNEO - DONAS, CHURROS Y ANTOJOS DULCES
PASTELES Y DECORACIONES - PASTELES DE POSTRE Y BODA
Productos Innovadores Empujar La Expansión
PERFILES - Maravilla’s Bakery & Coffee
Pepe’s Bakery
Miranda’s Bakery
Su Casa Super Mercado
La Mexicana Super Market
Los Portales Mexican Store
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - DONUTS, CHURROS & SWEET SNACKS
CAKES AND DECORATING - DESSERT & WEDDING CAKES
Innovative Products Drive Expansion
PROFILES - Maravilla’s Bakery & Coffee
Pepe’s Bakery
Miranda’s Bakery
Su Casa Super Mercado
La Mexicana Super Market
Los Portales Mexican Store
FEATURED RECIPES
FEATURED PRODUCTS
bake - September 2018 - bake - September 2018
bake - September 2018 - bake - September 2018
bake - September 2018 - 2
bake - September 2018 - Editor's Note - The Local Grain Challenge
bake - September 2018 - 4
bake - September 2018 - 5
bake - September 2018 - Contents
bake - September 2018 - 7
bake - September 2018 - Management - Why Location Matters
bake - September 2018 - 9
bake - September 2018 - New Product Success Stories - Vibrant Vegetables
bake - September 2018 - 11
bake - September 2018 - Technical Corner - DONUTS: The Importance of Consistemcy
bake - September 2018 - 13
bake - September 2018 - Practical Marketing - Honey in Breakfast Foods
bake - September 2018 - 15
bake - September 2018 - Equipment Innovations - RETARDER/proofers
bake - September 2018 - The local grain challenge
bake - September 2018 - 18
bake - September 2018 - 19
bake - September 2018 - 20
bake - September 2018 - 21
bake - September 2018 - 22
bake - September 2018 - 23
bake - September 2018 - 24
bake - September 2018 - 25
bake - September 2018 - 26
bake - September 2018 - 27
bake - September 2018 - 28
bake - September 2018 - 29
bake - September 2018 - First-class education
bake - September 2018 - 31
bake - September 2018 - 32
bake - September 2018 - 33
bake - September 2018 - 34
bake - September 2018 - 35
bake - September 2018 - Chocolate & Decorating - Inspiring Holiday Ideas
bake - September 2018 - 37
bake - September 2018 - Cakes - THE SOFTER SIDE OF FALL HOLIDAYS
bake - September 2018 - 39
bake - September 2018 - 40
bake - September 2018 - 41
bake - September 2018 - 42
bake - September 2018 - 43
bake - September 2018 - Sweet Goods - Seasonal sweets
bake - September 2018 - 45
bake - September 2018 - 46
bake - September 2018 - 47
bake - September 2018 - Breads - Fresh Milled in NEW ORLEANS
bake - September 2018 - 49
bake - September 2018 - Pastries - ASIA + SAN FRANCISCO
bake - September 2018 - 51
bake - September 2018 - Foodservice - STARBUCKS Unveils Princi
bake - September 2018 - Product Showcase
bake - September 2018 - 54
bake - September 2018 - 55
bake - September 2018 - Classifieds
bake - September 2018 - 57
bake - September 2018 - Formula of the Month - Peach cobbler/bread pudding
bake - September 2018 - 59
bake - September 2018 - 60
bake - September 2018 - Blank - 1
bake - September 2018 - Blank - 2
bake - September 2018 - BakeMark's Panaderia - September 2018
bake - September 2018 - Pan - 2
bake - September 2018 - CARTA DE INTRODUCCIÓN - Señales Claras de Optimismo
bake - September 2018 - INTRODUCTORY LETTER - Clear Signs of Optimism
bake - September 2018 - Pan - 5
bake - September 2018 - PAN Y HORNEO - DONAS, CHURROS Y ANTOJOS DULCES
bake - September 2018 - Pan - 7
bake - September 2018 - Pan - 8
bake - September 2018 - Pan - 9
bake - September 2018 - PASTELES Y DECORACIONES - PASTELES DE POSTRE Y BODA
bake - September 2018 - Pan - 11
bake - September 2018 - Pan - 12
bake - September 2018 - Pan - 13
bake - September 2018 - Productos Innovadores Empujar La Expansión
bake - September 2018 - Pan - 15
bake - September 2018 - Pan - 16
bake - September 2018 - Pan - 17
bake - September 2018 - PERFILES - Maravilla’s Bakery & Coffee
bake - September 2018 - Pan - 19
bake - September 2018 - Pepe’s Bakery
bake - September 2018 - Pan - 21
bake - September 2018 - Miranda’s Bakery
bake - September 2018 - Pan - 23
bake - September 2018 - Su Casa Super Mercado
bake - September 2018 - Pan - 25
bake - September 2018 - La Mexicana Super Market
bake - September 2018 - Pan - 27
bake - September 2018 - Los Portales Mexican Store
bake - September 2018 - Pan - 29
bake - September 2018 - RECETAS DESTACADAS
bake - September 2018 - PRODUCTOS DESTACADOS
bake - September 2018 - BREAD AND BAKING - DONUTS, CHURROS & SWEET SNACKS
bake - September 2018 - Pan - 33
bake - September 2018 - CAKES AND DECORATING - DESSERT & WEDDING CAKES
bake - September 2018 - Pan - 35
bake - September 2018 - Innovative Products Drive Expansion
bake - September 2018 - Pan - 37
bake - September 2018 - PROFILES - Maravilla’s Bakery & Coffee
bake - September 2018 - Pan - 39
bake - September 2018 - Pepe’s Bakery
bake - September 2018 - Pan - 41
bake - September 2018 - Miranda’s Bakery
bake - September 2018 - Pan - 43
bake - September 2018 - Su Casa Super Mercado
bake - September 2018 - Pan - 45
bake - September 2018 - La Mexicana Super Market
bake - September 2018 - Pan - 47
bake - September 2018 - Los Portales Mexican Store
bake - September 2018 - Pan - 49
bake - September 2018 - FEATURED RECIPES
bake - September 2018 - FEATURED PRODUCTS
bake - September 2018 - Pan - 52
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