bake - September 2018 - 8

management

Why Location Matters
With 28,500 restaurants in the United States and Canada,

Founded 52 years ago, Subway remains a family-owned business

Subway offers a valuable case study in understanding how

that works with 21,000 franchisees in 113 countries around the

the location of your bakery cafe or sandwich shop can play a

world. Globally, the company serves 7 million sandwiches a day.

pivotal role in the success or failure of your business.
Earlier this year, the company introduced its Subway MyWay
Speaking at the 2018 National Restaurant Association Show,

Rewards program that entices loyal customers with surprise

Subway's James Walker offered a strategic tactic for mapping

rewards and exclusive offers. The program is a customized

out your best possible sites.

experience, tailored to an omnichannel approach featuring the
integration of the Subway app, remote ordering and in-store

"One of the tactics that has worked really well for us at Subway

restaurant kiosks.

over the years is driving to the proposed location from every
possible direction and videotaping your route," says Walker,

"We know time and money are important to our guests," says

vice president of development. Upon reviewing tapes, "you see

Subway's chief digital officer, Carissa Ganelli. "It's important to

things that you may have missed while driving."

us that we deliver a seamless, convenient experience to help
our customers get what they want when they want it."

The secret lies in accessibility, one of the four cornerstones
of Subway's PAVE program. The acronym stands for people,

Walker points out that when developing locations, it's best to

accessibility, visibility and energy.

start with your long-range goals, rather than simply adding
numbers. "A development goal should focus on where you
want to be 10 years down the road," he says. "Identify the

your restaurant," he says, "if they're not able to get in with that

customer base, the guest base in that individual market. If

hard left or easy right, they're going to continue on down the

you've got a brand that appeals to millennials, you probably

road - probably to one of your competitors.'

want to be in an area that has a lot of millennials."

Visibility matters, as well. While planning signage for your retail

Subway serves an estimated 7 million sandwiches a day at

store, Walker says, make sure to negotiate the large signage

more than 44,000 restaurants in 100 countries. Guests choose

package allowed by the speciﬁc municipality. It is crucial to

from 37 million combinations of quality proteins, fresh vegeta-

make sure customers can see and ﬁnd you.

bles and bread baked daily.

SHUTTERSTOCK.COM

"Just because you've got a hundred thousand cars going past

08 < SEP 2018 | bakemag.com

http://www.bakemag.com

bake - September 2018

Table of Contents for the Digital Edition of bake - September 2018

bake - September 2018
Editor's Note - The Local Grain Challenge
Contents
Management - Why Location Matters
New Product Success Stories - Vibrant Vegetables
Technical Corner - DONUTS: The Importance of Consistemcy
Practical Marketing - Honey in Breakfast Foods
Equipment Innovations - RETARDER/proofers
The local grain challenge
First-class education
Chocolate & Decorating - Inspiring Holiday Ideas
Cakes - THE SOFTER SIDE OF FALL HOLIDAYS
Sweet Goods - Seasonal sweets
Breads - Fresh Milled in NEW ORLEANS
Pastries - ASIA + SAN FRANCISCO
Foodservice - STARBUCKS Unveils Princi
Product Showcase
Classifieds
Formula of the Month - Peach cobbler/bread pudding
BakeMark's Panaderia - September 2018
CARTA DE INTRODUCCIÓN - Señales Claras de Optimismo
INTRODUCTORY LETTER - Clear Signs of Optimism
PAN Y HORNEO - DONAS, CHURROS Y ANTOJOS DULCES
PASTELES Y DECORACIONES - PASTELES DE POSTRE Y BODA
Productos Innovadores Empujar La Expansión
PERFILES - Maravilla’s Bakery & Coffee
Pepe’s Bakery
Miranda’s Bakery
Su Casa Super Mercado
La Mexicana Super Market
Los Portales Mexican Store
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - DONUTS, CHURROS & SWEET SNACKS
CAKES AND DECORATING - DESSERT & WEDDING CAKES
Innovative Products Drive Expansion
PROFILES - Maravilla’s Bakery & Coffee
Pepe’s Bakery
Miranda’s Bakery
Su Casa Super Mercado
La Mexicana Super Market
Los Portales Mexican Store
FEATURED RECIPES
FEATURED PRODUCTS
bake - September 2018 - bake - September 2018
bake - September 2018 - bake - September 2018
bake - September 2018 - 2
bake - September 2018 - Editor's Note - The Local Grain Challenge
bake - September 2018 - 4
bake - September 2018 - 5
bake - September 2018 - Contents
bake - September 2018 - 7
bake - September 2018 - Management - Why Location Matters
bake - September 2018 - 9
bake - September 2018 - New Product Success Stories - Vibrant Vegetables
bake - September 2018 - 11
bake - September 2018 - Technical Corner - DONUTS: The Importance of Consistemcy
bake - September 2018 - 13
bake - September 2018 - Practical Marketing - Honey in Breakfast Foods
bake - September 2018 - 15
bake - September 2018 - Equipment Innovations - RETARDER/proofers
bake - September 2018 - The local grain challenge
bake - September 2018 - 18
bake - September 2018 - 19
bake - September 2018 - 20
bake - September 2018 - 21
bake - September 2018 - 22
bake - September 2018 - 23
bake - September 2018 - 24
bake - September 2018 - 25
bake - September 2018 - 26
bake - September 2018 - 27
bake - September 2018 - 28
bake - September 2018 - 29
bake - September 2018 - First-class education
bake - September 2018 - 31
bake - September 2018 - 32
bake - September 2018 - 33
bake - September 2018 - 34
bake - September 2018 - 35
bake - September 2018 - Chocolate & Decorating - Inspiring Holiday Ideas
bake - September 2018 - 37
bake - September 2018 - Cakes - THE SOFTER SIDE OF FALL HOLIDAYS
bake - September 2018 - 39
bake - September 2018 - 40
bake - September 2018 - 41
bake - September 2018 - 42
bake - September 2018 - 43
bake - September 2018 - Sweet Goods - Seasonal sweets
bake - September 2018 - 45
bake - September 2018 - 46
bake - September 2018 - 47
bake - September 2018 - Breads - Fresh Milled in NEW ORLEANS
bake - September 2018 - 49
bake - September 2018 - Pastries - ASIA + SAN FRANCISCO
bake - September 2018 - 51
bake - September 2018 - Foodservice - STARBUCKS Unveils Princi
bake - September 2018 - Product Showcase
bake - September 2018 - 54
bake - September 2018 - 55
bake - September 2018 - Classifieds
bake - September 2018 - 57
bake - September 2018 - Formula of the Month - Peach cobbler/bread pudding
bake - September 2018 - 59
bake - September 2018 - 60
bake - September 2018 - Blank - 1
bake - September 2018 - Blank - 2
bake - September 2018 - BakeMark's Panaderia - September 2018
bake - September 2018 - Pan - 2
bake - September 2018 - CARTA DE INTRODUCCIÓN - Señales Claras de Optimismo
bake - September 2018 - INTRODUCTORY LETTER - Clear Signs of Optimism
bake - September 2018 - Pan - 5
bake - September 2018 - PAN Y HORNEO - DONAS, CHURROS Y ANTOJOS DULCES
bake - September 2018 - Pan - 7
bake - September 2018 - Pan - 8
bake - September 2018 - Pan - 9
bake - September 2018 - PASTELES Y DECORACIONES - PASTELES DE POSTRE Y BODA
bake - September 2018 - Pan - 11
bake - September 2018 - Pan - 12
bake - September 2018 - Pan - 13
bake - September 2018 - Productos Innovadores Empujar La Expansión
bake - September 2018 - Pan - 15
bake - September 2018 - Pan - 16
bake - September 2018 - Pan - 17
bake - September 2018 - PERFILES - Maravilla’s Bakery & Coffee
bake - September 2018 - Pan - 19
bake - September 2018 - Pepe’s Bakery
bake - September 2018 - Pan - 21
bake - September 2018 - Miranda’s Bakery
bake - September 2018 - Pan - 23
bake - September 2018 - Su Casa Super Mercado
bake - September 2018 - Pan - 25
bake - September 2018 - La Mexicana Super Market
bake - September 2018 - Pan - 27
bake - September 2018 - Los Portales Mexican Store
bake - September 2018 - Pan - 29
bake - September 2018 - RECETAS DESTACADAS
bake - September 2018 - PRODUCTOS DESTACADOS
bake - September 2018 - BREAD AND BAKING - DONUTS, CHURROS & SWEET SNACKS
bake - September 2018 - Pan - 33
bake - September 2018 - CAKES AND DECORATING - DESSERT & WEDDING CAKES
bake - September 2018 - Pan - 35
bake - September 2018 - Innovative Products Drive Expansion
bake - September 2018 - Pan - 37
bake - September 2018 - PROFILES - Maravilla’s Bakery & Coffee
bake - September 2018 - Pan - 39
bake - September 2018 - Pepe’s Bakery
bake - September 2018 - Pan - 41
bake - September 2018 - Miranda’s Bakery
bake - September 2018 - Pan - 43
bake - September 2018 - Su Casa Super Mercado
bake - September 2018 - Pan - 45
bake - September 2018 - La Mexicana Super Market
bake - September 2018 - Pan - 47
bake - September 2018 - Los Portales Mexican Store
bake - September 2018 - Pan - 49
bake - September 2018 - FEATURED RECIPES
bake - September 2018 - FEATURED PRODUCTS
bake - September 2018 - Pan - 52
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