bake - September 2018 - 50

pastries

ASIA + SAN FRANCISCO
For Belinda Leong and Michel Suas, winners of the coveted

"Mochi is huge in the Asian market," she points out. "We're

James Beard Award for Outstanding Baker in 2018, the baker's

trying to obtain just the right texture - like if a glazed donut

life is getting complicated. Upon meeting with them this

and mochi had a baby. It shouldn't be too chewy. We want

summer at their trend-setting San Francisco shop, b. patisserie,

to make it our own style of donut holes and have our style of

Suas shares they just returned from Korea where they opened

ﬂavors."

their ﬁrst international b. patisserie in a four-story building in
Seoul. The menu?

Leong visited Hawaii where she was inspired by mochi donuts,
which are made with rice ﬂour, tapioca starch and wheat starch.

"They want the same products as here," Suas says quite simply.

She's tested mochi donuts in San Francisco, offering ﬂavors

The menu includes the classically French kouign amann and

such as horchata, baklava and chocolate almond. For the new

seasonal Bostock pastries that earn b. patisserie the reputa-

shop, Leong says the plan is to offer different toppings and

tion as one of the leading pastry shops in the United States.

glazes and present it in a way that appeals to all generations.

And like the French, Koreans appreciate great food and great
conversation. "They come in and sit for two hours," Suas says.

Once they open their new store, it will operate under a different

"Koreans socialize for a long time."

name than b. patisserie and feature its own branding. The name

open a completely different retail concept in her native San

"It can be confusing to do too many things in one store," Suas

Francisco within about six months.

explains. "For a concept to work, you need to identify who you
want to be."

"We are starting a new concept for mochi donuts," Leong says.
For those who don't know, mochi is a popular dessert in Asia

This has proven true for b. patisserie and B. On The Go, which

that is made by pounding rice into paste, molding the desired

is located a block away and opened in 2015. According to the

shape and baking it.

owners, B. On The Go is a neighborhood eatery serving slow

50 < SEP 2018 | bakemag.com

PHOTOS BY JOHN UNREIN

has yet to be determined.
It's been quite a year for Suas and Leong, who now looks to

http://www.bakemag.com

bake - September 2018

Table of Contents for the Digital Edition of bake - September 2018

bake - September 2018
Editor's Note - The Local Grain Challenge
Contents
Management - Why Location Matters
New Product Success Stories - Vibrant Vegetables
Technical Corner - DONUTS: The Importance of Consistemcy
Practical Marketing - Honey in Breakfast Foods
Equipment Innovations - RETARDER/proofers
The local grain challenge
First-class education
Chocolate & Decorating - Inspiring Holiday Ideas
Cakes - THE SOFTER SIDE OF FALL HOLIDAYS
Sweet Goods - Seasonal sweets
Breads - Fresh Milled in NEW ORLEANS
Pastries - ASIA + SAN FRANCISCO
Foodservice - STARBUCKS Unveils Princi
Product Showcase
Classifieds
Formula of the Month - Peach cobbler/bread pudding
BakeMark's Panaderia - September 2018
CARTA DE INTRODUCCIÓN - Señales Claras de Optimismo
INTRODUCTORY LETTER - Clear Signs of Optimism
PAN Y HORNEO - DONAS, CHURROS Y ANTOJOS DULCES
PASTELES Y DECORACIONES - PASTELES DE POSTRE Y BODA
Productos Innovadores Empujar La Expansión
PERFILES - Maravilla’s Bakery & Coffee
Pepe’s Bakery
Miranda’s Bakery
Su Casa Super Mercado
La Mexicana Super Market
Los Portales Mexican Store
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - DONUTS, CHURROS & SWEET SNACKS
CAKES AND DECORATING - DESSERT & WEDDING CAKES
Innovative Products Drive Expansion
PROFILES - Maravilla’s Bakery & Coffee
Pepe’s Bakery
Miranda’s Bakery
Su Casa Super Mercado
La Mexicana Super Market
Los Portales Mexican Store
FEATURED RECIPES
FEATURED PRODUCTS
bake - September 2018 - bake - September 2018
bake - September 2018 - bake - September 2018
bake - September 2018 - 2
bake - September 2018 - Editor's Note - The Local Grain Challenge
bake - September 2018 - 4
bake - September 2018 - 5
bake - September 2018 - Contents
bake - September 2018 - 7
bake - September 2018 - Management - Why Location Matters
bake - September 2018 - 9
bake - September 2018 - New Product Success Stories - Vibrant Vegetables
bake - September 2018 - 11
bake - September 2018 - Technical Corner - DONUTS: The Importance of Consistemcy
bake - September 2018 - 13
bake - September 2018 - Practical Marketing - Honey in Breakfast Foods
bake - September 2018 - 15
bake - September 2018 - Equipment Innovations - RETARDER/proofers
bake - September 2018 - The local grain challenge
bake - September 2018 - 18
bake - September 2018 - 19
bake - September 2018 - 20
bake - September 2018 - 21
bake - September 2018 - 22
bake - September 2018 - 23
bake - September 2018 - 24
bake - September 2018 - 25
bake - September 2018 - 26
bake - September 2018 - 27
bake - September 2018 - 28
bake - September 2018 - 29
bake - September 2018 - First-class education
bake - September 2018 - 31
bake - September 2018 - 32
bake - September 2018 - 33
bake - September 2018 - 34
bake - September 2018 - 35
bake - September 2018 - Chocolate & Decorating - Inspiring Holiday Ideas
bake - September 2018 - 37
bake - September 2018 - Cakes - THE SOFTER SIDE OF FALL HOLIDAYS
bake - September 2018 - 39
bake - September 2018 - 40
bake - September 2018 - 41
bake - September 2018 - 42
bake - September 2018 - 43
bake - September 2018 - Sweet Goods - Seasonal sweets
bake - September 2018 - 45
bake - September 2018 - 46
bake - September 2018 - 47
bake - September 2018 - Breads - Fresh Milled in NEW ORLEANS
bake - September 2018 - 49
bake - September 2018 - Pastries - ASIA + SAN FRANCISCO
bake - September 2018 - 51
bake - September 2018 - Foodservice - STARBUCKS Unveils Princi
bake - September 2018 - Product Showcase
bake - September 2018 - 54
bake - September 2018 - 55
bake - September 2018 - Classifieds
bake - September 2018 - 57
bake - September 2018 - Formula of the Month - Peach cobbler/bread pudding
bake - September 2018 - 59
bake - September 2018 - 60
bake - September 2018 - Blank - 1
bake - September 2018 - Blank - 2
bake - September 2018 - BakeMark's Panaderia - September 2018
bake - September 2018 - Pan - 2
bake - September 2018 - CARTA DE INTRODUCCIÓN - Señales Claras de Optimismo
bake - September 2018 - INTRODUCTORY LETTER - Clear Signs of Optimism
bake - September 2018 - Pan - 5
bake - September 2018 - PAN Y HORNEO - DONAS, CHURROS Y ANTOJOS DULCES
bake - September 2018 - Pan - 7
bake - September 2018 - Pan - 8
bake - September 2018 - Pan - 9
bake - September 2018 - PASTELES Y DECORACIONES - PASTELES DE POSTRE Y BODA
bake - September 2018 - Pan - 11
bake - September 2018 - Pan - 12
bake - September 2018 - Pan - 13
bake - September 2018 - Productos Innovadores Empujar La Expansión
bake - September 2018 - Pan - 15
bake - September 2018 - Pan - 16
bake - September 2018 - Pan - 17
bake - September 2018 - PERFILES - Maravilla’s Bakery & Coffee
bake - September 2018 - Pan - 19
bake - September 2018 - Pepe’s Bakery
bake - September 2018 - Pan - 21
bake - September 2018 - Miranda’s Bakery
bake - September 2018 - Pan - 23
bake - September 2018 - Su Casa Super Mercado
bake - September 2018 - Pan - 25
bake - September 2018 - La Mexicana Super Market
bake - September 2018 - Pan - 27
bake - September 2018 - Los Portales Mexican Store
bake - September 2018 - Pan - 29
bake - September 2018 - RECETAS DESTACADAS
bake - September 2018 - PRODUCTOS DESTACADOS
bake - September 2018 - BREAD AND BAKING - DONUTS, CHURROS & SWEET SNACKS
bake - September 2018 - Pan - 33
bake - September 2018 - CAKES AND DECORATING - DESSERT & WEDDING CAKES
bake - September 2018 - Pan - 35
bake - September 2018 - Innovative Products Drive Expansion
bake - September 2018 - Pan - 37
bake - September 2018 - PROFILES - Maravilla’s Bakery & Coffee
bake - September 2018 - Pan - 39
bake - September 2018 - Pepe’s Bakery
bake - September 2018 - Pan - 41
bake - September 2018 - Miranda’s Bakery
bake - September 2018 - Pan - 43
bake - September 2018 - Su Casa Super Mercado
bake - September 2018 - Pan - 45
bake - September 2018 - La Mexicana Super Market
bake - September 2018 - Pan - 47
bake - September 2018 - Los Portales Mexican Store
bake - September 2018 - Pan - 49
bake - September 2018 - FEATURED RECIPES
bake - September 2018 - FEATURED PRODUCTS
bake - September 2018 - Pan - 52
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