bake - September 2018 - 14

practical marketing

Honey
in Breakfast Foods

The use of honey in breakfast foods will be a special focus of
this year's National Honey Month in September. "Honey has
always been a part of people's morning routines through its
use to enhance a cup of hot tea or top an English muffin,"
says Catherine Barry, the National Honey Board's director of
marketing. "This National Honey Month, we're celebrating how
honey is the perfect way to start the day, whether it's topping a
piece of toast or included in the formulation of a honey granola
or honey muffin."
The National Honey Board is celebrating National Honey Month
in September by partnering with retail and wholesale bakers
throughout the US in a celebration of honey, honey bees and
how this all-natural sweetener is used in a variety of bakery
foods, from breads and rolls to pastries and pies.
This year the National Honey Board is working with 10 bakeries
to promote honey and the importance of honey bees to our
ecosystem. Each participating bakery will be featuring special
made-with-honey products in September, as well as setting
up a sticky station in their bakery, giving customers the ability
to top their bakery foods or beverages with three varietals of
honey, each with a unique flavor and color.
Participating bakeries include Born & Bread Bakehouse,
Lakeland, Florida; Gracious Bakery, New Orleans; Floriole
Café and Bakery, Chicago; Back in the Day Bakery, Savannah,

2

Georgia; Baker Miller, Chicago; Companion Bakery, St. Louis;
Cornerstone Baking, Indianapolis; Good Cakes & Bakes, Detroit;
Bakeshop, Atlanta; and Essen Bakery, Philadelphia.
Fifty-seven percent of honey usage occurs during the breakfast

3

daypart, so honey is a natural partner to promote throughout
the year with breakfast-themed products such as breads,
muffins, bagels and hot cereals, according to the National
Honey Board. In addition, honey is the secret ingredient for
making incredible smoothies, and secondary placements of
honey near yogurt and fresh fruit will yield incremental sales
throughout the warmer months and all year long.

14 < SEP 2018 | bakemag.com

4

PHOTOS BY JOHN UNREIN

La Baguette Magique, West Chester, Pennsylvania; Little Tart



http://www.bakemag.com

bake - September 2018

Table of Contents for the Digital Edition of bake - September 2018

bake - September 2018
Editor's Note - The Local Grain Challenge
Contents
Management - Why Location Matters
New Product Success Stories - Vibrant Vegetables
Technical Corner - DONUTS: The Importance of Consistemcy
Practical Marketing - Honey in Breakfast Foods
Equipment Innovations - RETARDER/proofers
The local grain challenge
First-class education
Chocolate & Decorating - Inspiring Holiday Ideas
Cakes - THE SOFTER SIDE OF FALL HOLIDAYS
Sweet Goods - Seasonal sweets
Breads - Fresh Milled in NEW ORLEANS
Pastries - ASIA + SAN FRANCISCO
Foodservice - STARBUCKS Unveils Princi
Product Showcase
Classifieds
Formula of the Month - Peach cobbler/bread pudding
BakeMark's Panaderia - September 2018
CARTA DE INTRODUCCIÓN - Señales Claras de Optimismo
INTRODUCTORY LETTER - Clear Signs of Optimism
PAN Y HORNEO - DONAS, CHURROS Y ANTOJOS DULCES
PASTELES Y DECORACIONES - PASTELES DE POSTRE Y BODA
Productos Innovadores Empujar La Expansión
PERFILES - Maravilla’s Bakery & Coffee
Pepe’s Bakery
Miranda’s Bakery
Su Casa Super Mercado
La Mexicana Super Market
Los Portales Mexican Store
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - DONUTS, CHURROS & SWEET SNACKS
CAKES AND DECORATING - DESSERT & WEDDING CAKES
Innovative Products Drive Expansion
PROFILES - Maravilla’s Bakery & Coffee
Pepe’s Bakery
Miranda’s Bakery
Su Casa Super Mercado
La Mexicana Super Market
Los Portales Mexican Store
FEATURED RECIPES
FEATURED PRODUCTS
bake - September 2018 - bake - September 2018
bake - September 2018 - bake - September 2018
bake - September 2018 - 2
bake - September 2018 - Editor's Note - The Local Grain Challenge
bake - September 2018 - 4
bake - September 2018 - 5
bake - September 2018 - Contents
bake - September 2018 - 7
bake - September 2018 - Management - Why Location Matters
bake - September 2018 - 9
bake - September 2018 - New Product Success Stories - Vibrant Vegetables
bake - September 2018 - 11
bake - September 2018 - Technical Corner - DONUTS: The Importance of Consistemcy
bake - September 2018 - 13
bake - September 2018 - Practical Marketing - Honey in Breakfast Foods
bake - September 2018 - 15
bake - September 2018 - Equipment Innovations - RETARDER/proofers
bake - September 2018 - The local grain challenge
bake - September 2018 - 18
bake - September 2018 - 19
bake - September 2018 - 20
bake - September 2018 - 21
bake - September 2018 - 22
bake - September 2018 - 23
bake - September 2018 - 24
bake - September 2018 - 25
bake - September 2018 - 26
bake - September 2018 - 27
bake - September 2018 - 28
bake - September 2018 - 29
bake - September 2018 - First-class education
bake - September 2018 - 31
bake - September 2018 - 32
bake - September 2018 - 33
bake - September 2018 - 34
bake - September 2018 - 35
bake - September 2018 - Chocolate & Decorating - Inspiring Holiday Ideas
bake - September 2018 - 37
bake - September 2018 - Cakes - THE SOFTER SIDE OF FALL HOLIDAYS
bake - September 2018 - 39
bake - September 2018 - 40
bake - September 2018 - 41
bake - September 2018 - 42
bake - September 2018 - 43
bake - September 2018 - Sweet Goods - Seasonal sweets
bake - September 2018 - 45
bake - September 2018 - 46
bake - September 2018 - 47
bake - September 2018 - Breads - Fresh Milled in NEW ORLEANS
bake - September 2018 - 49
bake - September 2018 - Pastries - ASIA + SAN FRANCISCO
bake - September 2018 - 51
bake - September 2018 - Foodservice - STARBUCKS Unveils Princi
bake - September 2018 - Product Showcase
bake - September 2018 - 54
bake - September 2018 - 55
bake - September 2018 - Classifieds
bake - September 2018 - 57
bake - September 2018 - Formula of the Month - Peach cobbler/bread pudding
bake - September 2018 - 59
bake - September 2018 - 60
bake - September 2018 - Blank - 1
bake - September 2018 - Blank - 2
bake - September 2018 - BakeMark's Panaderia - September 2018
bake - September 2018 - Pan - 2
bake - September 2018 - CARTA DE INTRODUCCIÓN - Señales Claras de Optimismo
bake - September 2018 - INTRODUCTORY LETTER - Clear Signs of Optimism
bake - September 2018 - Pan - 5
bake - September 2018 - PAN Y HORNEO - DONAS, CHURROS Y ANTOJOS DULCES
bake - September 2018 - Pan - 7
bake - September 2018 - Pan - 8
bake - September 2018 - Pan - 9
bake - September 2018 - PASTELES Y DECORACIONES - PASTELES DE POSTRE Y BODA
bake - September 2018 - Pan - 11
bake - September 2018 - Pan - 12
bake - September 2018 - Pan - 13
bake - September 2018 - Productos Innovadores Empujar La Expansión
bake - September 2018 - Pan - 15
bake - September 2018 - Pan - 16
bake - September 2018 - Pan - 17
bake - September 2018 - PERFILES - Maravilla’s Bakery & Coffee
bake - September 2018 - Pan - 19
bake - September 2018 - Pepe’s Bakery
bake - September 2018 - Pan - 21
bake - September 2018 - Miranda’s Bakery
bake - September 2018 - Pan - 23
bake - September 2018 - Su Casa Super Mercado
bake - September 2018 - Pan - 25
bake - September 2018 - La Mexicana Super Market
bake - September 2018 - Pan - 27
bake - September 2018 - Los Portales Mexican Store
bake - September 2018 - Pan - 29
bake - September 2018 - RECETAS DESTACADAS
bake - September 2018 - PRODUCTOS DESTACADOS
bake - September 2018 - BREAD AND BAKING - DONUTS, CHURROS & SWEET SNACKS
bake - September 2018 - Pan - 33
bake - September 2018 - CAKES AND DECORATING - DESSERT & WEDDING CAKES
bake - September 2018 - Pan - 35
bake - September 2018 - Innovative Products Drive Expansion
bake - September 2018 - Pan - 37
bake - September 2018 - PROFILES - Maravilla’s Bakery & Coffee
bake - September 2018 - Pan - 39
bake - September 2018 - Pepe’s Bakery
bake - September 2018 - Pan - 41
bake - September 2018 - Miranda’s Bakery
bake - September 2018 - Pan - 43
bake - September 2018 - Su Casa Super Mercado
bake - September 2018 - Pan - 45
bake - September 2018 - La Mexicana Super Market
bake - September 2018 - Pan - 47
bake - September 2018 - Los Portales Mexican Store
bake - September 2018 - Pan - 49
bake - September 2018 - FEATURED RECIPES
bake - September 2018 - FEATURED PRODUCTS
bake - September 2018 - Pan - 52
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