contents 10 12 42 46 54 58 FEATURES 16 29 40 42 A CENTURY OF SERVICE CAKENOMICS A PAIR OF ACES THE RIGHT EQUIPMENT The Retail Bakers of America celebrates its historic 100th anniversary this year, marking a century of building community, providing education and helping retail bakeries across the country flourish. Check out our newest edition of Cakenomics, which features playful and creative cake ideas for Halloween and other fall holidays and is packed with numerous time-saving tips and techniques for decorators. Two of America's most successful retail bakeries share two different stories of success, offering valuable lessons on how to adapt to changing times and exceed customer expectations. The RBA Roadshow in Chicago and Milwaukee provides a useful glimpse into how bakeries are investing in equipment for both the front and back of the house to enhance merchandising and improve efficiency. DEPARTMENTS COVER July 2018 08 Management 50 Breads 10 New Product Success 54 Pastries 12 Technical Corner 58 Foodservice 14 Equipment 66 Formula of the Month 46 Cakes 06 < JUL 2018 | bakemag.com From the first bread slicer and first industrial donut mix to the introduction of trendsetting cupcakes, hybrid pastries and popular TV shows about baking, members of the Retail Bakers of America have witnessed profound change over the past 100 years. Cover photo Koss13 - stock.adobe.com BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION. THE RBA 100TH ANNIVERSARY ISSUE a century of servicehttp://stock.adobe.com http://www.bakemag.com