bake - July 2018 - 33
Wow cakes don't have to be difficult to
create, says Stephanie Dillon, an award-winning cake decorator at Hy-Vee bakeries. You
can make an anti-gravity cake featuring a
popcorn bag with red licorice twists popping out of the top, for example, by starting
with three to four stacked 7-inch round
cakes, pillar and two dowel rods stuck
through the top of the cake in the center.
Or you can design your own "critter
creations" that customers are sure to love.
"This is a simple way to make wow cakes,"
says Dillon, offering the following step-bystep instructions to make an eye-catching
puppy dog cake, an increasingly popular
cake design for pet lovers everywhere.
x Start with two 5-inch round cakes, three
7-inch rounds and five cupcakes.
x Dirty ice the entire structure for your
x Using a large grass tip, squeeze and pull
to make fur all over the dog.
x To add larger details, make larger pulls
for ears and add bows or a collar.
Use a large grass tip to
create a fun, furry look for
your adorable puppy cake.
THE AGE OF
Getting personal has never been a more
important strategy for retailers trying to
compete against the increasing numbers of
shoppers making purchases online.
Even cupcake shops are now selling fresh
bakery sweets online. Starting June 5, Gigi's
Cupcakes launched nationwide delivery for
its cupcakes, cookies and brownies, via the
Gigi's Cupcakes website at www.gigiscupcakesusa.com and delivered fresh in as little
as 24 hours.
For brick-and-mortar retailers, the path to
prosperity lies in creating as personalized of
products and service as possible to ensure
"The way people are splitting out their
food shopping - online vs. in the store -
is very interesting," says Andy Ellwood,
co-founder and president of Basket, an
innovative app for grocery shoppers.
"With fresh, people actually want to go
into the store, and they will intentionally
overpay if they have a relationship
with the local merchant. The power of
personalization is going to be the biggest
trend moving forward."
The power of
is going to be
the biggest trend
- Andy Ellwood, co-founder
and president of Basket
THE FALL ISSUE