bake - July 2018 - 33

PUT THE

Wow cake
IN

Wow cakes don't have to be difficult to
create, says Stephanie Dillon, an award-winning cake decorator at Hy-Vee bakeries. You
can make an anti-gravity cake featuring a
popcorn bag with red licorice twists popping out of the top, for example, by starting
with three to four stacked 7-inch round
cakes, pillar and two dowel rods stuck
through the top of the cake in the center.
Or you can design your own "critter
creations" that customers are sure to love.
"This is a simple way to make wow cakes,"
says Dillon, offering the following step-bystep instructions to make an eye-catching
puppy dog cake, an increasingly popular
cake design for pet lovers everywhere.
x Start with two 5-inch round cakes, three
7-inch rounds and five cupcakes.
x Dirty ice the entire structure for your
crumb coat.
x Using a large grass tip, squeeze and pull
to make fur all over the dog.
x To add larger details, make larger pulls
for ears and add bows or a collar.

Use a large grass tip to
create a fun, furry look for
your adorable puppy cake.

THE AGE OF

Personalization
Getting personal has never been a more
important strategy for retailers trying to
compete against the increasing numbers of
shoppers making purchases online.
Even cupcake shops are now selling fresh
bakery sweets online. Starting June 5, Gigi's
Cupcakes launched nationwide delivery for
its cupcakes, cookies and brownies, via the
Gigi's Cupcakes website at www.gigiscupcakesusa.com and delivered fresh in as little
as 24 hours.
For brick-and-mortar retailers, the path to
prosperity lies in creating as personalized of

products and service as possible to ensure
differentiation.
"The way people are splitting out their
food shopping - online vs. in the store -
is very interesting," says Andy Ellwood,
co-founder and president of Basket, an
innovative app for grocery shoppers.
"With fresh, people actually want to go
into the store, and they will intentionally
overpay if they have a relationship
with the local merchant. The power of
personalization is going to be the biggest
trend moving forward."

The power of
"personalization

is going to be
the biggest trend
moving forward.

"

- Andy Ellwood, co-founder
and president of Basket
THE FALL ISSUE

2018

33


http://www.gigiscup http://www.cakesusa.com

bake - July 2018

Table of Contents for the Digital Edition of bake - July 2018

EDITOR"S NOTE - THE RBA 100th Anniversary Issue
MANAGEMENT - The future of fresh
NEW PRODUCT SUCCESS STORIES - Unicorn in a cup
TECHNICAL CORNER - Fiber options
EQUIPMENT INNOVATIONS - New York style water
A century of service
CAKENOMICS - The fall issue
Fun with fall creations
TIME SAVING TIPS - The case for singles
TIME SAVING TIPS - Keeping up with your neighborhood
TIME SAVING TIPS - Put the wow in cake
TIME SAVING TIPS - The age of personalization
SUPPLY SIDE ECONOMICS - Festive frostings
SUPPLY SIDE ECONOMICS - The gold standard
WINNING PROMOTIONS - Strawberry fields of shortcake forever
WINNING PROMOTIONS - Leveraging micro holidays
INNOVATE PRODUCTS
A pair of aces
Featuring the right equipment
CAKES - Putting the extra in extraordinary
BREADS - Ancient grains
PASTRIES - Pie times
FOODSERIVCE - Pizza innovations
FORMULA OF THE MONTH - I love a great love pie
bake - July 2018 - 1
bake - July 2018 - 1
bake - July 2018 - 2
bake - July 2018 - EDITOR"S NOTE - THE RBA 100th Anniversary Issue
bake - July 2018 - 4
bake - July 2018 - 5
bake - July 2018 - 6
bake - July 2018 - 7
bake - July 2018 - MANAGEMENT - The future of fresh
bake - July 2018 - 9
bake - July 2018 - NEW PRODUCT SUCCESS STORIES - Unicorn in a cup
bake - July 2018 - 11
bake - July 2018 - TECHNICAL CORNER - Fiber options
bake - July 2018 - 13
bake - July 2018 - EQUIPMENT INNOVATIONS - New York style water
bake - July 2018 - 15
bake - July 2018 - A century of service
bake - July 2018 - 17
bake - July 2018 - 18
bake - July 2018 - 19
bake - July 2018 - 20
bake - July 2018 - 21
bake - July 2018 - 22
bake - July 2018 - 23
bake - July 2018 - 24
bake - July 2018 - 25
bake - July 2018 - 26
bake - July 2018 - 27
bake - July 2018 - 28
bake - July 2018 - CAKENOMICS - The fall issue
bake - July 2018 - Fun with fall creations
bake - July 2018 - 31
bake - July 2018 - TIME SAVING TIPS - Keeping up with your neighborhood
bake - July 2018 - TIME SAVING TIPS - The age of personalization
bake - July 2018 - SUPPLY SIDE ECONOMICS - The gold standard
bake - July 2018 - 35
bake - July 2018 - WINNING PROMOTIONS - Leveraging micro holidays
bake - July 2018 - 37
bake - July 2018 - INNOVATE PRODUCTS
bake - July 2018 - 39
bake - July 2018 - A pair of aces
bake - July 2018 - 41
bake - July 2018 - Featuring the right equipment
bake - July 2018 - 43
bake - July 2018 - 44
bake - July 2018 - 45
bake - July 2018 - CAKES - Putting the extra in extraordinary
bake - July 2018 - 47
bake - July 2018 - 48
bake - July 2018 - 49
bake - July 2018 - BREADS - Ancient grains
bake - July 2018 - 51
bake - July 2018 - 52
bake - July 2018 - 53
bake - July 2018 - PASTRIES - Pie times
bake - July 2018 - 55
bake - July 2018 - 56
bake - July 2018 - 57
bake - July 2018 - FOODSERIVCE - Pizza innovations
bake - July 2018 - 59
bake - July 2018 - 60
bake - July 2018 - 61
bake - July 2018 - 62
bake - July 2018 - 63
bake - July 2018 - 64
bake - July 2018 - 65
bake - July 2018 - FORMULA OF THE MONTH - I love a great love pie
bake - July 2018 - 67
bake - July 2018 - 68
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