bake - July 2018 - 32
TIME SAVING TIPS
KEEPING UP WITH
Tres leches cakes aren't just for Hispanic
bakeries anymore. Retail shops like Roeser's
Bakery are wisely keeping pace with
changes in their neighborhood by expanding
"The biggest growth in our neighborhood
is the Mexican population," says John Roeser III, owner of iconic Roeser's (founded
in 1911) on North Avenue in downtown
Chicago. "As soon as we started making tres
leches cakes, it became our best seller."
surge in demand
for single slices
of cake and
THE FALL ISSUE
Widely popular in Hispanic culture, tres
leches cakes are made by pouring a mixture
of three milks (whole, condensed and evaporated) over the top of a cake prior to icing.
The milks can leak out, so Roeser's lets the
cakes soak overnight.
"We can't compete with Hispanic bakeries on traditional breads like conchas and
bolillos, but we can still make great cakes,"
Roeser says. "Consumers are looking to
celebrate more occasions today."
For three decades, Simma's Bakery has crafted
decadent cheesecakes, wedding cakes and pastries
for residents of Milwaukee. Current owner Peggy
Carollo points out that times are changing, and single-serve options are gaining popularity quickly.
Simma's makes more and more single-serve cakes
and cheesecakes, the latter of which is a signature
recipe with a chocolate cake base, a thin layer of
raspberry filling and covered in chocolate ganache.
"People today are looking for delicious sweet
bites they can take with them or enjoy as a snack,"
In Boston, Flour Bakery + Cafe recently introduced a new birthday cake made with vanilla bean,
chocolate pudding frosting and homemade sprinkles. The cake is available by the slice or as a full
cake at all Flour locations through pre-order
Make sure you slice your cakes in exact same-size
portions to add to the elegant appeal. An automatic
cake slicer comes in handy here.