bake - July 2018 - 26
Kraft Foods, Standard Brands - and we used to buy
shortening direct from Armour. These people who
worked the booths were a wealth of knowledge, and
those conventions were the epitome of networking.
The sales companies were so engrained in helping
you want to do better. Nothing replaces face-toface interaction. That's where you really learn stuff.
Watching a machine run on YouTube is not the same
as being there in person."
Lupo credits the rise of the independent specialty,
or boutique, bakery for injecting innovation into the
retail marketplace. "Bread bakers really started the
movement to specialty items," he says. "The level of
everything has risen, and the public really likes it. It's
elevated our industry, and people are really interested
in bakery today. The creativity that has ﬂourished
from independents is amazing."
Responding to younger customers with different
needs remains a crucial path to success.
"It's a different world now, but that doesn't mean
the RBA doesn't have just as important of a place,"
Roeser says. "Think about this. Most millennials are
into locally sourced foods and artisanal foods. The
threat that millennials are to Sears and JCPenney, it's
the opposite for bakery."
BUSKEN BAKERY PRICE LIST 1961
dad, even more so. There would be huge booths -
Homemade 22 cents
Buttercrust 24 cents
Cornmeal 25 cents
French 28 cents
Dutch Crust 29 cents
Boston Brown 20 cents
Dark Rye 25 cents
Salt Rising 29 cents
Egg Twist 30 cents
Cinnamon 35 cents
Apple N Spice 66 cents
Old Fashion Cake 66 cents
Fried Cinnamon Stick 66 cents
Virginia Reels 72 cents
Jelly Filled 78 cents
Struessel 50 cents
Bunker Hill 60 cents
Orange Tiffin 60 cents
Caramel Fruit Bun 60 cents
Chop Suey 84 cents
Hungarian 50 cents
Double Butter, large 60 cents
French Custard Cheese 65 cents
Honey Bee 65 cents
Apple Butterscotch 69 cents
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26 < JUL 2018 | bakemag.com