bake - July 2018 - 20
THE RBA THROUGH THE YEARS
1918 In the spring, a movement is
serves as the RBA president in
started to organize retail bakers
into a national body and on July 16,
in Chicago, a temporary organiza-
1948 Open Kettle opens in Quincy,
fortune at the time) from a relative with a failed
tion is created with Eugene Lipp of
Massachusetts. Founder William
cigar box company, puts an oven in the back of the
Chicago as the president pro tem.
Rosenberg serves donuts for ﬁve
store, and begins to sell bread, breakfast sweets and
cents and premium cups of coffee
cookies. Joe and Daisie's grandson Page Busken
1922 The association holds its
for 10 cents. In 1950, Rosenberg
would serve as RBA president from 1981 to 1983.
annual convention on Sept. 13 in
decides to rename his restaurant
Chicago as part of a joint baker's
Fast forward to 1970. Page Busken joins his brother,
Joe Jr., in leading Busken Bakery. By then, breakfast
convention sponsored by the
American Baker's Association.
1958 The ﬁrst ARBA Little Miss
sweets and donuts from the bakery in Hyde Park
Wednesday is declared "Retail
Muffin contest is held. Throughout
had a 24/7 hold on the lives of most Cincinnatians.
the country, girls (6-10 years of
The brothers continue to add stores, new products
age) are chosen as Little Miss
and new services: corporate catering, fund-raising
1926 The association's name is
Muffins and the national winner is
programs and corporate gift-giving during the
changed to Associated Bakers of
announced at the annual ARBA
America, Retail and Wholesale.
1930s First mention of National
1958 The world's ﬁrst rack oven
to switch from production driven to marketing
Retail Bakers Week and celebra-
is invented and shortly after
driven," says Page Busken. "Before the '70s, whatever
tions continue until the late '70s.
produced by Revent.
you made, you sold."
1970s There are more than 30,000
In the 40 years that John Lupo has been a baker, the
retail bakeries in the US, and it's
current president of the Retail Bakers of America
1935 Under president Kuno
common for people to shop almost
has witnessed a dizzying array of changes. Few gas
Plehn's leadership, Sept. 9 marks
daily in their local bakeries.
stations sold donuts in 1978. Frozen puff dough and
"In the early 1970s, the retail bakery business began
By 1960, it's celebrated with a
"baker's dozen of days."
frozen cookie dough were just gaining momentum.
the establishment of permanent
headquarters of the association in
1988 First Certiﬁed Master Baker
The retail baking world was about to redeﬁne conve-
the form of the "Retail Research
(CMB) designation is awarded to
nience. "That was a game changer. Frozen puff
and Merchandising Department"
Wayne Ernst of New Jersey.
dough was a big time saver for us, and it opened
the ﬂoodgates for a whole bunch of items," recalls
located in Chicago.
1996 The Retailers Bakery
Lupo, who ﬁrst opened the doors to his bakery
1938 National Donut Day is created
Association (RBA), The Bread
(now Grandma's Bakery in White Bear Lake,
by The Salvation Army in Chicago
Bakers Guild of America (BBG) and
Minnesota) in 1978. "You could really broaden your
to help those in need during the
Dunwoody Institute of Minneapolis
offerings and work less hours."
Great Depression and to honor
in joint agreement open the
members who served donuts to
National Baking Center, housed at
Signature items at Roeser's Bakery, like their devil's
soldiers during World War I.
Dunwoody Institute in Minneapolis.
food hot milk sponge cake, have been the same
1939 General Mills engineer Helmer
2001 The National Baking Center at
early years, every item was made from scratch. But
Anderson creates the Anderson
Dunwoody Institute in Minneapolis
that was before the baby boom and two-income
sealer, a new device that seals bags
closes its doors. The center, a kind
families. Roeser III's generation faced a higher popula-
of ﬂour with glue.
of elite graduate school for bread
tion and the onslaught of instore bakeries and Dunkin
and pastry makers, has trained
Donuts. "It wasn't competition with another bakery
1942 Sugar is in limited supply
more than 2,000 professionals
down the street," he says. "My generation was the
during World War II and is the ﬁrst
from around the world since it
transition into convenience."
food rationed by the U.S.
opened in 1996.
1944 At age 14, Bob Hiller buys his
2003 Jackie Scott becomes the
Philadelphia has polished its reputation as one of
ﬁrst bakery for $900. Hiller later
ﬁrst female president of RBA.
the leading Italian bakeries in the United States,
formula for as long as anyone can remember. In the
For three generations, Termini Brothers Bakery in
20 < JUL 2018 | bakemag.com