bake - July 2018 - 15

Co-founded in the spring of 1997 in Point Pleasant Beach by

tion system that replicates the exact molecule structure of the

Joseph Leone Introna and John Hilla, Joe Leone's originated

source water. All we need is to get a sample from wherever

from the passion for baking, cooking and dedication instilled

they are. Our science team develops the secret sauce to match

by Joe's grandparents and John's determination to achieve

whatever water they want."

success for himself and his brother-in-law. "The desire to
be extraordinary at the ordinary, constantly hone our craft,

Through this innovative system, recipes will be tastier, bread

remain relevant to the industry while remaining true to our

will be crispier, and pizza and bagels will be authentic New

standards and to realize professional success while making a

York City style, according to the company. Furthermore, it can

difference in the community."

improve the taste and texture of bread, coffee, tea, water, carbonated beverages and other recipes.

Businesses can now create New York City pizza or bagels
anywhere in the world, or a franchisor can ensure that their

The New York WaterMaker is designed to appeal to restaurants,

recipes taste exactly the same across multiple geographic

foodservice organizations and other establishments looking to

locations and regions, according to New York WaterMaker.

replicate a speciﬁc geography's signature taste (like New York
City or even Paris and Italy).

Moreover, the system offers clean and safe water through
replication, disinfection and ﬁltration with an incredibly

Their prototype system is found at Denino's Pizzeria, one of

small footprint.

the nation's most iconic pizzerias that was founded in 1937 in
Staten Island, New York. Previously, Denino's was driving truck-

Errigo says they are learning about bakery and foodservice

loads of water back and forth to its multiple locations.

applications for the product "at warp speed" and that feedback
has been buzzing since it was introduced at the 2018 Interna-

"Now, he can franchise," Errigo says. Franchise operations

tional Pizza Expo at the Las Vegas Convention Center in March.

won't have to worry that their pizzas don't taste the same as
the original.

"The reaction has astounded us," says Errigo, a business development entrepreneur who works in major ﬁltration systems for

As a further selling point, Errigo says that no chemicals are

large metropolitan areas across the country.

used and the unit includes a ﬁlter and disinfection system to
produce clean, crisp, fresh water. Additional information can be

The idea took about 18 months from concept to fully operation-

found at www.NewYorkWaterMaker.com.

al. It all started with noticing how many New Yorkers purchase
many bags of bagels to bring with them when they ﬂy to Flori-

Introna at Joe Leone's remembers the step forward his bakery

da to visit friends and family. The reputation of New York-style

took from its original oven to a new Bongard oven, and how

bagels is widespread, and the water does make a difference.

the New York WaterMaker system takes his product quality up
another notch.

"I asked our chief science officer, 'Why don't we just make a
machine?'" Errigo recalls. "We created a water source replica-

"I'm a realist, and we deﬁnitely feel a big difference," he says.

bakemag.com | JUL 2018 > 15

http://www.NewYorkWaterMaker.com http://www.bakemag.com

bake - July 2018

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