bake - July 2018 - 15
Co-founded in the spring of 1997 in Point Pleasant Beach by
tion system that replicates the exact molecule structure of the
Joseph Leone Introna and John Hilla, Joe Leone's originated
source water. All we need is to get a sample from wherever
from the passion for baking, cooking and dedication instilled
they are. Our science team develops the secret sauce to match
by Joe's grandparents and John's determination to achieve
whatever water they want."
success for himself and his brother-in-law. "The desire to
be extraordinary at the ordinary, constantly hone our craft,
Through this innovative system, recipes will be tastier, bread
remain relevant to the industry while remaining true to our
will be crispier, and pizza and bagels will be authentic New
standards and to realize professional success while making a
York City style, according to the company. Furthermore, it can
difference in the community."
improve the taste and texture of bread, coffee, tea, water, carbonated beverages and other recipes.
Businesses can now create New York City pizza or bagels
anywhere in the world, or a franchisor can ensure that their
The New York WaterMaker is designed to appeal to restaurants,
recipes taste exactly the same across multiple geographic
foodservice organizations and other establishments looking to
locations and regions, according to New York WaterMaker.
replicate a speciﬁc geography's signature taste (like New York
City or even Paris and Italy).
Moreover, the system offers clean and safe water through
replication, disinfection and ﬁltration with an incredibly
Their prototype system is found at Denino's Pizzeria, one of
the nation's most iconic pizzerias that was founded in 1937 in
Staten Island, New York. Previously, Denino's was driving truck-
Errigo says they are learning about bakery and foodservice
loads of water back and forth to its multiple locations.
applications for the product "at warp speed" and that feedback
has been buzzing since it was introduced at the 2018 Interna-
"Now, he can franchise," Errigo says. Franchise operations
tional Pizza Expo at the Las Vegas Convention Center in March.
won't have to worry that their pizzas don't taste the same as
"The reaction has astounded us," says Errigo, a business development entrepreneur who works in major ﬁltration systems for
As a further selling point, Errigo says that no chemicals are
large metropolitan areas across the country.
used and the unit includes a ﬁlter and disinfection system to
produce clean, crisp, fresh water. Additional information can be
The idea took about 18 months from concept to fully operation-
found at www.NewYorkWaterMaker.com.
al. It all started with noticing how many New Yorkers purchase
many bags of bagels to bring with them when they ﬂy to Flori-
Introna at Joe Leone's remembers the step forward his bakery
da to visit friends and family. The reputation of New York-style
took from its original oven to a new Bongard oven, and how
bagels is widespread, and the water does make a difference.
the New York WaterMaker system takes his product quality up
"I asked our chief science officer, 'Why don't we just make a
machine?'" Errigo recalls. "We created a water source replica-
"I'm a realist, and we deﬁnitely feel a big difference," he says.
bakemag.com | JUL 2018 > 15