PROFILES that is geared to optimize store traffic flow. The grocery department flows directly into fresh bakery, putting the spotlight on top sellers including conchas, bolillos and decorated cakes. Throughout the south metro area, Super Mercado Loma Bonita is widely known by consumers for the signature fresh cakes, which are displayed in clean rows neatly stacked inside three-row merchandising cases. The top row features cakes covered in whipped topping, the next row with cakes in colorful icings, and the bottom row with round cakes drizzled with chocolate. Each cake is topped with six fresh strawberries covered in glaze. Great care is taken to produce cakes so they look consistent from one to the next. Branding is very important to the owners who are sticklers for every detail. One look at a tray of conchas freshly baked out of the oven tells it all. Each concha looks perfect. "Being able to offer a little bit of everything in a store that is very clean and organized" is their secret to success, says Gregorio Castillo, who believes in the importance of teamwork and humility. "Being able to work together is very important. Having a great customer relationship and giving them respect and authentic products is very important." JUNE 18 | PANADERIA 39