bake - June 2018 - pan - 36
the catering
opportunity
When El Burrito Mercado in St. Paul, Minnesota,
decided to branch out more than a decade ago into
catering and foodservice, Milissa Silva-Diaz, chief
executive officer and co-owner of the popular bakery
cafe and food market, saw a huge opportunity to take
their branding presence up a notch.
Her parents, Tomas and Maria Silva, started the
family business in 1979 and built it into a successful
neighborhood landmark that is beloved by many. SilvaDiaz recalls that when she returned to the business
about 12 years ago, she recognized the chance to build
higher sales through catering and foodservice to keep
pace with changing customer demand.
Today, El Burrito Mercado features a robust
catering menu for corporate clients and other accounts,
including breakfast burritos, dessert platters, appetizers,
Fiesta Box Lunches, and taco bars. The menu is perfect
for all types of "fiesta" occasions.
36
JUNE 18
|
PANADERIA
"My parents knew we were ready for that growth,"
Silva-Diaz says. "The drive for me is being able to
provide a Mexican experience for everybody and
keeping the menu authentic."
The catering side of their business serves many
purposes, including the ability to create more brand
awareness for El Burrito Mercado throughout the Twin
Cities of Minneapolis and St. Paul.
Catering has been so successful that the family
business earned a catering contract for the 2018 Super
Bowl in Minnesota, where guests at a special tailgate
event enjoyed esquites (cooked corn mixed with sour
cream, lime, chili powder and queso served in a cup)
prepared by El Burrito Mercado.
The bakery's everyday catering menu features such
authentic offerings as a Postre Sampler (flan, choco-flan
and tres leches cake), mini orejas dipped in chocolate,
churros with chocolate and cajeta sauce, and breakfast
bake - June 2018
Table of Contents for the Digital Edition of bake - June 2018
bake - June 2018
Editor's Note - Celebrating Bread
Contents
Management - Learning from PEERS
Technical Corner - Label-Friendly Ingredients
Practical Marketing - PICNIC opportunities
Equipment - The Shrinking Kitchen
Down to a Science
ORIGINS OF A BAKERY CAFE
The power of promotion
Chocolate & Decorating - Strategic Chocolate Production
Cakes - New Take on WEDDING CAKE
Sweet Goods - THE QUEEN OF KOUIGN AMANN
Breads - Fête du Pain
Pastries - Dish of the Year
Foodservice - BISCUIT TRANSPARENCY
Beverages - EYE-POPPING Presentation
Product Showcase
Classifieds
Ad Index
Formula of the Month
BAKEMARK'S Panaderia
CARTA DE INTRODUCCIÓN
INTRODUCTORY LETTER
PAN Y HORNEO - Panes y Pasteleria Rellena
PASTELES Y DECORACIONES - CELEBRACIONES DE VERANO
la oportunidad de catering
PERFILES - Super Mercado Loma Bonita
El Burrito Mercado
Panadería San Miguel
Marissa’s Bakery
La Espiga Panadería
El Mexicano Panadería
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD & BAKING - Filled Breads & Pastries
CAKES AND DECORATING - SUMMER CELEBRATIONS
The Catering Opportunity
PROFILES - Super Mercado Loma Bonita
El Burrito Mercado
Panadería San Miguel
Marissa’s Bakery
La Espiga Panadería
El Mexicano Panadería
FEATURED RECIPES
bake - June 2018 - bake - June 2018
bake - June 2018 - bake - June 2018
bake - June 2018 - 2
bake - June 2018 - Editor's Note - Celebrating Bread
bake - June 2018 - 4
bake - June 2018 - Contents
bake - June 2018 - Management - Learning from PEERS
bake - June 2018 - 7
bake - June 2018 - 8
bake - June 2018 - 9
bake - June 2018 - Technical Corner - Label-Friendly Ingredients
bake - June 2018 - 11
bake - June 2018 - Practical Marketing - PICNIC opportunities
bake - June 2018 - 13
bake - June 2018 - Equipment - The Shrinking Kitchen
bake - June 2018 - 15
bake - June 2018 - Down to a Science
bake - June 2018 - 17
bake - June 2018 - ORIGINS OF A BAKERY CAFE
bake - June 2018 - 19
bake - June 2018 - 20
bake - June 2018 - 21
bake - June 2018 - The power of promotion
bake - June 2018 - 23
bake - June 2018 - 24
bake - June 2018 - 25
bake - June 2018 - Chocolate & Decorating - Strategic Chocolate Production
bake - June 2018 - 27
bake - June 2018 - Cakes - New Take on WEDDING CAKE
bake - June 2018 - 29
bake - June 2018 - 30
bake - June 2018 - 31
bake - June 2018 - Sweet Goods - THE QUEEN OF KOUIGN AMANN
bake - June 2018 - 33
bake - June 2018 - 34
bake - June 2018 - 35
bake - June 2018 - Breads - Fête du Pain
bake - June 2018 - 37
bake - June 2018 - 38
bake - June 2018 - 39
bake - June 2018 - Pastries - Dish of the Year
bake - June 2018 - 41
bake - June 2018 - Foodservice - BISCUIT TRANSPARENCY
bake - June 2018 - 43
bake - June 2018 - Beverages - EYE-POPPING Presentation
bake - June 2018 - Product Showcase
bake - June 2018 - 46
bake - June 2018 - Classifieds
bake - June 2018 - 48
bake - June 2018 - Ad Index
bake - June 2018 - Formula of the Month
bake - June 2018 - 51
bake - June 2018 - 52
bake - June 2018 - 53
bake - June 2018 - 54
bake - June 2018 - BAKEMARK'S Panaderia
bake - June 2018 - pan - 2
bake - June 2018 - CARTA DE INTRODUCCIÓN
bake - June 2018 - INTRODUCTORY LETTER
bake - June 2018 - pan - 5
bake - June 2018 - PAN Y HORNEO - Panes y Pasteleria Rellena
bake - June 2018 - pan - 7
bake - June 2018 - PASTELES Y DECORACIONES - CELEBRACIONES DE VERANO
bake - June 2018 - pan - 9
bake - June 2018 - la oportunidad de catering
bake - June 2018 - pan - 11
bake - June 2018 - pan - 12
bake - June 2018 - pan - 13
bake - June 2018 - PERFILES - Super Mercado Loma Bonita
bake - June 2018 - pan - 15
bake - June 2018 - pan - 16
bake - June 2018 - pan - 17
bake - June 2018 - El Burrito Mercado
bake - June 2018 - pan - 19
bake - June 2018 - pan - 20
bake - June 2018 - pan - 21
bake - June 2018 - Panadería San Miguel
bake - June 2018 - pan - 23
bake - June 2018 - Marissa’s Bakery
bake - June 2018 - pan - 25
bake - June 2018 - La Espiga Panadería
bake - June 2018 - pan - 27
bake - June 2018 - El Mexicano Panadería
bake - June 2018 - pan - 29
bake - June 2018 - RECETAS DESTACADAS
bake - June 2018 - PRODUCTOS DESTACADOS
bake - June 2018 - BREAD & BAKING - Filled Breads & Pastries
bake - June 2018 - pan - 33
bake - June 2018 - CAKES AND DECORATING - SUMMER CELEBRATIONS
bake - June 2018 - pan - 35
bake - June 2018 - The Catering Opportunity
bake - June 2018 - pan - 37
bake - June 2018 - PROFILES - Super Mercado Loma Bonita
bake - June 2018 - pan - 39
bake - June 2018 - El Burrito Mercado
bake - June 2018 - pan - 41
bake - June 2018 - Panadería San Miguel
bake - June 2018 - pan - 43
bake - June 2018 - Marissa’s Bakery
bake - June 2018 - pan - 45
bake - June 2018 - La Espiga Panadería
bake - June 2018 - pan - 47
bake - June 2018 - El Mexicano Panadería
bake - June 2018 - pan - 49
bake - June 2018 - FEATURED RECIPES
bake - June 2018 - pan - 51
bake - June 2018 - pan - 52
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