bake - June 2018 - pan - 36
When El Burrito Mercado in St. Paul, Minnesota,
decided to branch out more than a decade ago into
catering and foodservice, Milissa Silva-Diaz, chief
executive officer and co-owner of the popular bakery
cafe and food market, saw a huge opportunity to take
their branding presence up a notch.
Her parents, Tomas and Maria Silva, started the
family business in 1979 and built it into a successful
neighborhood landmark that is beloved by many. SilvaDiaz recalls that when she returned to the business
about 12 years ago, she recognized the chance to build
higher sales through catering and foodservice to keep
pace with changing customer demand.
Today, El Burrito Mercado features a robust
catering menu for corporate clients and other accounts,
including breakfast burritos, dessert platters, appetizers,
Fiesta Box Lunches, and taco bars. The menu is perfect
for all types of "fiesta" occasions.
"My parents knew we were ready for that growth,"
Silva-Diaz says. "The drive for me is being able to
provide a Mexican experience for everybody and
keeping the menu authentic."
The catering side of their business serves many
purposes, including the ability to create more brand
awareness for El Burrito Mercado throughout the Twin
Cities of Minneapolis and St. Paul.
Catering has been so successful that the family
business earned a catering contract for the 2018 Super
Bowl in Minnesota, where guests at a special tailgate
event enjoyed esquites (cooked corn mixed with sour
cream, lime, chili powder and queso served in a cup)
prepared by El Burrito Mercado.
The bakery's everyday catering menu features such
authentic offerings as a Postre Sampler (flan, choco-flan
and tres leches cake), mini orejas dipped in chocolate,
churros with chocolate and cajeta sauce, and breakfast