bake - June 2018 - pan - 34
CAKES AND DECORATING
Having a cake showroom enables Panadería San
Miguel to showcase the latest designs in summer party
cakes for celebratory events such as quinceañeras
"In the summer, 80 percent of our business is cakes,"
says Stacey Romero, whose parents Victorino and
Beatriz Romero run the family-owned bakery, which has
store locations in Minneapolis and St. Paul, Minnesota.
"This location (in Minneapolis) is bigger, so we can
showcase our cakes."
The planning process is integral to success in
the wedding cake business because studies show that
wedding couples increasingly plan ahead for their
WeddingWire's new Millennial Engagement Survey
finds that young couples are planning more intently and
farther ahead compared to generations who were married
10 years ago. Couples dedicate hours researching vendors
online, with 87 percent reading reviews when searching,
to ultimately hiring a total of 13 professionals on average.
Communicating with those wedding professionals is key,
as 40 percent expect at least weekly correspondence and
57 percent follow their vendors on social media after
they've booked their services to confirm their quality of
work and get inspiration.
For Panadería San Miguel, helping couples plan
ahead is vitally important. The cake showroom in
the bakery's Minneapolis location features dozens of
wedding cake designs and creative stands.
"A lot of big cakes are still popular," Stacey Romero
says. "People come here to get a better idea of what they
are going to buy. It's been cool for people to let us be a
part of their celebrations. Celebrations are a big part of