bake - June 2018 - 6
management Learning from PEERS Deluxe Corporation has launched an online service center offering hundreds of free resources for small business owners, including the new "Small Talks" video series, which features advice from successful entrepreneurs across America. Deluxe's Small Business Resource Center, which was launched in conjunction with National Small Business Week, is available at Deluxe.com/SBRC. More than 400 free resources include Amanda Brinkman brings actionable tips to small business owners. everything from how-to guides to webinars to educational videos from experts at Deluxe. They cover a wide range of so that they can get back to doing what they love. In fact, helpful tools for starting a business, marketing your busi- that was what led us to create the "Small Business Revolution ness, managing finances and more. Deluxe also features its - Main Street" series, in which we show how investing in a new "Small Talks" video series as part of the Small Business community's small businesses helps the entire community Resource Center. In each episode, Deluxe's chief brand thrive as a whole. and communications officer Amanda Brinkman interviews successful small business owners, who share actionable tips to Since creating the Small Business Revolution series, we've help small business owners overcome common challenges. heard time and again that small business owners love hearing advice from fellow entrepreneurs. Small business owners are so The first wave of Small Talks videos features prominent entre- passionate about what they do, but they have to wear a lot of preneurs from Minneapolis and Chicago, including Salty Tart hats in order to keep up with the daily operations of running a Bakery owner Michelle Gayer, one of the country's most lauded business, and they like to hear from people who have overcome pastry chefs, earning nine James Beard nominations and the those same challenges. So we hit the road to create Small Talks, title of Bon Appetit's "Best Pastry Chef." In the video, she going straight to the source and interviewing successful small discusses how to hire new employees and grow, while main- business owners to get actionable advice. taining the quality that your business is known for. Several videos are now available at www.deluxe.com/sbrc/small-talks. What is your background in the business world? Additional episodes will be released in coming weeks. I started my career in marketing agencies, working on some Bake reached out to Amanda Brinkman for her thoughts on of the world's biggest, most successful brands, from Sony to this exciting new project and how it can help independent BMW. I then carved out a niche in the corporate role as what I retail bakeries and other small businesses across the country. call an "intrapreneur," cultivating creativity from the inside out Along the way, I've held a philosophy that all companies can video series. Why are you passionate about small business? "Do Well by Doing Good." Instead of focusing only on selling products, they can take true "brand action" that improves the Great question! Throughout my entire career, and especially lives of their consumers, while improving their own bottom in my current role at Deluxe, I've been passionate about small lines. At Deluxe, I've had the honor to truly prove that philos- businesses and the inspiring people who run them. Every day, ophy through projects like Small Talks and Small Business my team gets to help small business owners with marketing, Revolution-Main Street. 06 < JUN 2018 | bakemag.com DELUXE CORPORATION at companies like General Mills, Allianz, and UnitedHealthGroup. Amanda, you bring a ton of energy to the new Small Talks