contents 10 12 26 28 40 50 FEATURES 16 22 28 40 DOWN TO A SCIENCE NATIONAL BAKERY DAY Limited-time offers (LTOs) are one of the best marketing tools you can use to create excitement about your products. Plan your own LTO for National Bakery Day. NEW TAKE ON WEDDING CAKE PASTRY DISH OF THE YEAR The dough keeps rising at Kneaders Bakery & Cafe, a scratch baking operation that's grown to 60 locations and $110 million in annual sales. See coverage of its newest store. DEPARTMENTS Dessert donuts continue to soar in popularity, as retail bakeries report these sweet treats are more popular than ever at weddings and dessert tables. Grand Cafe chef Jamie Malone stirs up the restaurant scene with an extraordinary savory take on the classic French pastry Paris-Brest. Learn the secret to her success. COVER June 2018 06 Management 32 Sweet Goods 10 Technical Corner 36 Breads 12 Marketing 40 Pastries 14 Equipment 42 Foodservice 26 Chocolate & Decorating 44 Beverages 28 Cakes 50 Formula of the Month At the new Kneaders Bakery & Cafe in Overland Park, Kansas, franchise co-owner Shauna Smith and Kneaders chief operating officer Neil Checketts beam with pride, as customers flock to this trend-setting bakery cafe for scratch-made breads and pastries. Photo by John Unrein BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION. THE FOODSERVICE ISSUE: down to a science NEW TAKE ON WEDDING CAKE Dessert donuts continue to surge NATIONAL BAKERY DAY How to create your own LTOs PASTRY DISH OF THE YEAR Grand Cafe's savory Paris-Brest bakemag.com | JUN 2018 > 05http://www.bakemag.com