bake - June 2018 - 44
From the Crystal Ball Frappuccino at Starbucks to the Charcoal
Charcoal is made from coal, wood or other substances.
Latte at Werewolf Coffee Bar in Chicago, foodservice expert
It becomes "activated charcoal" when high temperatures
Nancy Kruse is witnessing a whole lot of inspirational activity
combine with a gas or activating agent to expand its surface
among retailers stirring up eye-popping presentations in the
area, according to WebMD.
Activated charcoal is a potent natural treatment used to trap
"Eye-popping presentation is very important," Kruse told
toxins and chemicals in the body, allowing them to be ﬂushed
attendees at the 2018 National Restaurant Association Show in
out so the body does not reabsorb them, according to the
Chicago. "It builds buzz and traffic."
"food is medicine" website Dr. Axe. It's made from a variety of
sources, but it's important to select activated charcoal made
Kruse shared key data points showing that despite high
from coconut shells or other natural sources.
incomes in America, restaurants continue to be stuck in reces-
Recent history of the charcoal latte trend appears to date to
sionary growth mode.
mid-2016 Melbourne, according to the Tribune. "But don't confuse
the charcoal latte with the black latte made with sesame seed
"We're in a rather challenging environment - a continued
state of disruption," she says. "For the last few years, the
consumer environment has been not necessarily positive. So,
the approaches to research and development need retooling,
including a new approach to menus. The objective is get
customers off their couches."
Starbucks is doing its part. Launched this spring as a limitedtime offering from Starbucks, the turquoise peach infusion
Frappuccino Crème blended beverage is topped with peach
ﬂavored whipped cream and one of three different candy gems
that reveal your fortune. "Order, gaze, then all will be told,"
according to Starbucks "And while we can't predict what your
gems will reveal, we can tell you this drink is only here for a few
The candy gems are made of colored sugar - blue for adventurous, green for luck and purple for wonder and enchantment.
Another trend that Kruse mentioned is capturing the imagination of young coffee drinkers in America is the charcoal latte.
"The whole premise of a charcoal latte is that it's a detoxifying
drink because charcoal itself is a detoxifying agent," Werewolf
Coffee Bar general manager Lindsey Reason told the Chicago
Tribune. "We take some charcoal, half a shot of espresso, honey
and lavender, to make it a little more ﬂoral and fragrant, and
pair that all with some steamed milk."
44 < JUN 2018 | bakemag.com
paste, created at a coffee shop there called White Mojo."
consumer conﬁdence and rising levels of disposable personal
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