bake - June 2018 - 26
chocolate & decorating
Strategic Chocolate Production
Surging demand for chocolate in the United States is driving
Planning for future generations has been a hallmark of Guittard
up the need for expanded production capabilities among the
throughout its 150 years in the Bay Area.
largest chocolate companies in the nation.
"Foresight and thoughtful planning is how the company has
Guittard Chocolate Company has expanded chocolate
managed to thrive and continue creating jobs here in Northern
production, effective May 15, at its second facility in Fairﬁeld,
California in 2018," says Gary Guittard, a member of the fourth
California. Guittard president and chief executive officer Gary
generation to own and manage the ﬁrm. "That the long-antici-
Guittard announced that the strategic decision to add a second
pated launch of chocolate production in Fairﬁeld also coincides
facility with chocolate production capabilities results from the
with our 150th anniversary is sweet serendipity."
long-range thinking integral to 20 years of planning for growth
Guittard will commemorate its 150th anniversary throughout
the year and across the country with celebrations and pop-up
Guittard recognized years ago that the Bay Area's ever-
events, collaborations, and the unveiling of a limited edition
increasing technology and biotechnology sectors would chal-
150th anniversary chocolate blend for chefs.
lenge his company's ability to grow near its headquarters in
Burlingame, California. He located the Fairﬁeld site 20 years
In addition to honoring the farmers, workers, retailers and chefs
ago and built the 300,000 square-foot facility in 2001, which is
who have supported Guittard throughout the years, Guittard
used for warehousing and high-speed packaging.
will also bring its 150th anniversary to the people through a
series of consumer events, historical society and restaurant
The addition of new, custom-designed proprietary chocolate
partnerships, industry leadership and new products.
production equipment allows Guittard to meet the growing
domestic and international demand for its unique premium
A limited-edition chocolate, Eureka Works 62%, was introduced
chocolate products from its three customer categories:
in the spring. It's a tribute to where Guittard began and is made
wholesale/manufacturing, professional/foodservice, and
with beans sourced from the same locations available to founder
Etienne Guittard: South America, Indonesia and Samoa. The
and reﬂects sourcing along the Paciﬁc trade routes that has
60-year history, is among the makers of quality chocolate prod-
impacted the evolution of California-made chocolate.
ucts that the Fairﬁeld facility will further support. The company
headquarters will remain at the Burlingame site, where propri-
The 150 years of Guittard serves as a snapshot of California
etary processes and vintage equipment for producing specialty
food and commerce history from its start as a manufacturer
and limited-edition products as well as some of the traditional
and merchant during the Gold Rush to its position today as a
products, will continue.
chocolate industry leader and innovator.
26 < JUN 2018 | bakemag.com
resulting chocolate demonstrates the West Coast ﬂavor proﬁle
The Bay Area's See's Candies, with which Guittard has a