bake - June 2018 - 26

chocolate & decorating

Strategic Chocolate Production
Surging demand for chocolate in the United States is driving

Planning for future generations has been a hallmark of Guittard

up the need for expanded production capabilities among the

throughout its 150 years in the Bay Area.

largest chocolate companies in the nation.
"Foresight and thoughtful planning is how the company has
Guittard Chocolate Company has expanded chocolate

managed to thrive and continue creating jobs here in Northern

production, effective May 15, at its second facility in Fairfield,

California in 2018," says Gary Guittard, a member of the fourth

California. Guittard president and chief executive officer Gary

generation to own and manage the firm. "That the long-antici-

Guittard announced that the strategic decision to add a second

pated launch of chocolate production in Fairfield also coincides

facility with chocolate production capabilities results from the

with our 150th anniversary is sweet serendipity."

long-range thinking integral to 20 years of planning for growth
and innovation.

Guittard will commemorate its 150th anniversary throughout
the year and across the country with celebrations and pop-up

Guittard recognized years ago that the Bay Area's ever-

events, collaborations, and the unveiling of a limited edition

increasing technology and biotechnology sectors would chal-

150th anniversary chocolate blend for chefs.

lenge his company's ability to grow near its headquarters in
Burlingame, California. He located the Fairfield site 20 years

In addition to honoring the farmers, workers, retailers and chefs

ago and built the 300,000 square-foot facility in 2001, which is

who have supported Guittard throughout the years, Guittard

used for warehousing and high-speed packaging.

will also bring its 150th anniversary to the people through a
series of consumer events, historical society and restaurant

The addition of new, custom-designed proprietary chocolate

partnerships, industry leadership and new products.

production equipment allows Guittard to meet the growing
domestic and international demand for its unique premium

A limited-edition chocolate, Eureka Works 62%, was introduced

chocolate products from its three customer categories:

in the spring. It's a tribute to where Guittard began and is made

wholesale/manufacturing, professional/foodservice, and

with beans sourced from the same locations available to founder


Etienne Guittard: South America, Indonesia and Samoa. The
and reflects sourcing along the Pacific trade routes that has

60-year history, is among the makers of quality chocolate prod-

impacted the evolution of California-made chocolate.

ucts that the Fairfield facility will further support. The company
headquarters will remain at the Burlingame site, where propri-

The 150 years of Guittard serves as a snapshot of California

etary processes and vintage equipment for producing specialty

food and commerce history from its start as a manufacturer

and limited-edition products as well as some of the traditional

and merchant during the Gold Rush to its position today as a

products, will continue.

chocolate industry leader and innovator.

26 < JUN 2018 |


resulting chocolate demonstrates the West Coast flavor profile
The Bay Area's See's Candies, with which Guittard has a

Table of Contents for the Digital Edition of bake - June 2018