bake - June 2018 - 22

the power of

promotion

National Bakery Day promises to lift the
independent retail bakery universe to new heights.
BY JOHN UNREIN
There has never been a more important campaign

Amanda Brinkman. "Small businesses have such an

for independent retail bakeries across the country to

enormous role in making each community across

rally around than National Bakery Day, which this year

America special. One thing small business owners can

arrives on Friday, Sept. 14.

do to keep building momentum around this movement is to support each other. By working together

This unique promotional event presents local bakeries

to share experience and ideas, individual owners can

the chance to shine and sparkle and, better yet,

add value to their businesses, as well as the local

proﬁt from the experience. So, you may ask, what

economy as a whole."

should I do to take full advantage of this enormous
There are tens of thousands of retail bakeries in the
United States, ranging from donut shops to artisan
It's the 100 anniversary of the Retail Bakers

bread stores to patisseries and cake shops. This is an

Association, and the ﬁrst step to achieving success

exciting industry, and the consumer world has never

is to understand that you are not alone. Reach out

been more fascinated with local food and supporting

to the RBA (www.retailbakersofamerica.org) and

the small business economy. So start planning now.

th

get involved.
By joining RBA in a Retail Level 1, 2 or 3 membership
"Every time people support a local business, that

category, your bakery will receive a free marketing

money gets reinvested into their community," says

kit for National Bakery Day. The kit will be sent to

Deluxe's chief brand and communications officer

your bakery and will include National Bakery Day

22 < JUN 2018 | bakemag.com

OKRASYUK - STOCK.ADOBE.COM

opportunity?

http://www.retailbakersofamerica.org http://www.bakemag.com

bake - June 2018

Table of Contents for the Digital Edition of bake - June 2018

bake - June 2018
Editor's Note - Celebrating Bread
Contents
Management - Learning from PEERS
Technical Corner - Label-Friendly Ingredients
Practical Marketing - PICNIC opportunities
Equipment - The Shrinking Kitchen
Down to a Science
ORIGINS OF A BAKERY CAFE
The power of promotion
Chocolate & Decorating - Strategic Chocolate Production
Cakes - New Take on WEDDING CAKE
Sweet Goods - THE QUEEN OF KOUIGN AMANN
Breads - Fête du Pain
Pastries - Dish of the Year
Foodservice - BISCUIT TRANSPARENCY
Beverages - EYE-POPPING Presentation
Product Showcase
Classifieds
Ad Index
Formula of the Month
BAKEMARK'S Panaderia
CARTA DE INTRODUCCIÓN
INTRODUCTORY LETTER
PAN Y HORNEO - Panes y Pasteleria Rellena
PASTELES Y DECORACIONES - CELEBRACIONES DE VERANO
la oportunidad de catering
PERFILES - Super Mercado Loma Bonita
El Burrito Mercado
Panadería San Miguel
Marissa’s Bakery
La Espiga Panadería
El Mexicano Panadería
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD & BAKING - Filled Breads & Pastries
CAKES AND DECORATING - SUMMER CELEBRATIONS
The Catering Opportunity
PROFILES - Super Mercado Loma Bonita
El Burrito Mercado
Panadería San Miguel
Marissa’s Bakery
La Espiga Panadería
El Mexicano Panadería
FEATURED RECIPES
bake - June 2018 - bake - June 2018
bake - June 2018 - bake - June 2018
bake - June 2018 - 2
bake - June 2018 - Editor's Note - Celebrating Bread
bake - June 2018 - 4
bake - June 2018 - Contents
bake - June 2018 - Management - Learning from PEERS
bake - June 2018 - 7
bake - June 2018 - 8
bake - June 2018 - 9
bake - June 2018 - Technical Corner - Label-Friendly Ingredients
bake - June 2018 - 11
bake - June 2018 - Practical Marketing - PICNIC opportunities
bake - June 2018 - 13
bake - June 2018 - Equipment - The Shrinking Kitchen
bake - June 2018 - 15
bake - June 2018 - Down to a Science
bake - June 2018 - 17
bake - June 2018 - ORIGINS OF A BAKERY CAFE
bake - June 2018 - 19
bake - June 2018 - 20
bake - June 2018 - 21
bake - June 2018 - The power of promotion
bake - June 2018 - 23
bake - June 2018 - 24
bake - June 2018 - 25
bake - June 2018 - Chocolate & Decorating - Strategic Chocolate Production
bake - June 2018 - 27
bake - June 2018 - Cakes - New Take on WEDDING CAKE
bake - June 2018 - 29
bake - June 2018 - 30
bake - June 2018 - 31
bake - June 2018 - Sweet Goods - THE QUEEN OF KOUIGN AMANN
bake - June 2018 - 33
bake - June 2018 - 34
bake - June 2018 - 35
bake - June 2018 - Breads - Fête du Pain
bake - June 2018 - 37
bake - June 2018 - 38
bake - June 2018 - 39
bake - June 2018 - Pastries - Dish of the Year
bake - June 2018 - 41
bake - June 2018 - Foodservice - BISCUIT TRANSPARENCY
bake - June 2018 - 43
bake - June 2018 - Beverages - EYE-POPPING Presentation
bake - June 2018 - Product Showcase
bake - June 2018 - 46
bake - June 2018 - Classifieds
bake - June 2018 - 48
bake - June 2018 - Ad Index
bake - June 2018 - Formula of the Month
bake - June 2018 - 51
bake - June 2018 - 52
bake - June 2018 - 53
bake - June 2018 - 54
bake - June 2018 - BAKEMARK'S Panaderia
bake - June 2018 - pan - 2
bake - June 2018 - CARTA DE INTRODUCCIÓN
bake - June 2018 - INTRODUCTORY LETTER
bake - June 2018 - pan - 5
bake - June 2018 - PAN Y HORNEO - Panes y Pasteleria Rellena
bake - June 2018 - pan - 7
bake - June 2018 - PASTELES Y DECORACIONES - CELEBRACIONES DE VERANO
bake - June 2018 - pan - 9
bake - June 2018 - la oportunidad de catering
bake - June 2018 - pan - 11
bake - June 2018 - pan - 12
bake - June 2018 - pan - 13
bake - June 2018 - PERFILES - Super Mercado Loma Bonita
bake - June 2018 - pan - 15
bake - June 2018 - pan - 16
bake - June 2018 - pan - 17
bake - June 2018 - El Burrito Mercado
bake - June 2018 - pan - 19
bake - June 2018 - pan - 20
bake - June 2018 - pan - 21
bake - June 2018 - Panadería San Miguel
bake - June 2018 - pan - 23
bake - June 2018 - Marissa’s Bakery
bake - June 2018 - pan - 25
bake - June 2018 - La Espiga Panadería
bake - June 2018 - pan - 27
bake - June 2018 - El Mexicano Panadería
bake - June 2018 - pan - 29
bake - June 2018 - RECETAS DESTACADAS
bake - June 2018 - PRODUCTOS DESTACADOS
bake - June 2018 - BREAD & BAKING - Filled Breads & Pastries
bake - June 2018 - pan - 33
bake - June 2018 - CAKES AND DECORATING - SUMMER CELEBRATIONS
bake - June 2018 - pan - 35
bake - June 2018 - The Catering Opportunity
bake - June 2018 - pan - 37
bake - June 2018 - PROFILES - Super Mercado Loma Bonita
bake - June 2018 - pan - 39
bake - June 2018 - El Burrito Mercado
bake - June 2018 - pan - 41
bake - June 2018 - Panadería San Miguel
bake - June 2018 - pan - 43
bake - June 2018 - Marissa’s Bakery
bake - June 2018 - pan - 45
bake - June 2018 - La Espiga Panadería
bake - June 2018 - pan - 47
bake - June 2018 - El Mexicano Panadería
bake - June 2018 - pan - 49
bake - June 2018 - FEATURED RECIPES
bake - June 2018 - pan - 51
bake - June 2018 - pan - 52
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