bake - May 2018 - 8


Time Management
The 80/20 rule applies to many circumstances, including time
management. Training consultant Renee Crews, chief executive officer and founder of Metamorphosis in Chicago, advises
managers to evaluate whether 20% of your time is spent on
the most important tasks of running your business, and if 80%
occupies the least important. If so, you probably need to make
some changes.
Speaking at the Retail Bakers of America Roadshow April 15 in
Chicago, Crews shared a notable quote from President Dwight
Eisenhower: "What is important is seldom urgent and what is
urgent is seldom important."
This quote refers to a now popular time management scheme
called the Eisenhower Matrix. Every task is evaluated based

You begin to identify some ways that you see employees are

on two axes: important/unimportant and urgent/not urgent.

wasting time and where you are wasting time, as well. Creating

There are different rules for each type of task. For example, if

a task checklist chart can help alleviate any problems by giving

a task is urgent but unimportant then it could be delegated to

yourself and/or your employees a more realistic picture of

someone else.

effective time management.

Crises and deadlines certainly fall into the important/urgent cate-

In one column, list each task one by one, followed by the

gory, while meetings and interruptions often are not important

estimated time it should take to complete each task and the

but urgent. The real culprit to managing your time most effec-

person responsible for it. Allow spaces to the side of each task

tively are time wasters, which are neither important nor urgent.

to list four additional columns: target start, actual start, target
finish, and actual finish.

So, ask yourself: What are your time wasters? How do you
either get these time wasters off your plate or eliminate them

"This holds the responsible person accountable," Crews says.

staff on what they consider to be the timeframe for each of

worksheet. List all your daily activities and rank them by

the following words: soon, now and ASAP. To one person, soon

priority. Daily activities may include such tasks as budgeting,

may mean tomorrow, while to another person it may mean this

payroll and scheduling.

week. Now could mean in the next 5 minutes or by the end of
today. ASAP is even tougher to pinpoint. Some people might

Now assign a number (1 = most important) to each daily

consider ASAP whenever they get around to it.

activity and then determine whether it's urgent for today, can
be completed within a week, or has a flexible deadline.

The important part of this exercise, Crews says, is to have a
healthy dialogue with your management team and employees

By using this exercise and assigning a priority value to each of

so that everyone has a clear idea of what is expected of them,

your daily activities, Crews says, you can begin to shed valuable

so they are not missing deadlines or failing to respond effec-

light on whether you are handling your tasks in the most effec-

tively to instructions. Effective time management can mean the

tive and efficient manners.

difference between profits and losses.

08 < MAY 2018 |


Another useful exercise involves communicating with your
The first step, Crews suggests, is to create your own priority

Table of Contents for the Digital Edition of bake - May 2018