contents 10 12 27 34 38 42 FEATURES 16 27 38 42 PLAN NOW FOR NATIONAL BAKERY DAY ON SEPT. 14 TAPPING INTO YOUNGER SHOPPER PREFERENCES HOW TO ADD EFFICIENCY FOR SANDWICH BREADS ASHLEY'S PASTRY SHOP GETS STAR TREATMENT Mark your calendars for the second annual National Bakery Day, a huge, nationwide event that promises to showcase the importance of local independent bakeries. To add appeal for customers under the age of 35, there's never been a better time to understand how convenience and food exploration influence how they look at bakery. Choosing a versatile dough divider is the first step to gaining efficiency in your sandwich bread production, ensuring that you are able to produce a wide range of breads. Oscar-winning actress Allison Janney celebrates her recent milestone victory by enjoying her favorite cookies, Sand Tarts made by Ashley's Pastry Shop in Dayton, Ohio. DEPARTMENTS COVER May 2018 08 Management 36 Sweet Goods 10 New Product Success 38 Breads 12 Technical Corner 42 Pastries 14 Equipment 44 Beverages 32 Chocolate & Decorating 50 Formula of the month 34 Cakes 06 < MAY 2018 | bakemag.com The upcoming National Bakery Day promotion on Sept. 14 presents an enormous opportunity for independent retail bakeries such as Creative Cakes in Tinley Park, Illinois, to turn up the volume on marketing events and to ecourage customers to "keep your dough local." Photo by John Unrein BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION. THE PROMOTION ISSUE: national bakery day TAPPING INTO PREFERENCES Insights on Millennial habits SANDWICH BREADS Improving production efficiencies STAR TREATMENT Ashley's Pastry shares the stagehttp://www.bakemag.com