bake - May 2018 - 3

editor's note

May 2018 / Issue 5


why national bakery day?
If someone told you that a single day in September could

Lupo cites the incredible growth of Record Store Day to create

become a successful springboard that leads to higher sales

awareness - and drive higher sales - for the local independent

throughout the fall and winter season, you wouldn't want to

retail store. The RBA president and owner of Grandma's Bakery

miss out on this one-of-a-kind opportunity, correct?

in White Bear Lake, Minnesota, firmly believes that National
Bakery Day can accomplish similar results with the support of

Well, the biggest promotional event of the year will be upon

influential, hard-working bakers across the country.

us sooner than you can imagine because National Bakery Day
is back. This year's Sept. 14 event promises to be bigger and

There's never been a better opportunity to jump out and shout

better than its 2017 debut.

about why local bakeries matter.

"Millennials want to support local businesses, so we definitely

This year, the 100th anniversary of the RBA, Grandma's Bakery

want to use social media to promote National Bakery Day," says

and thousands more will join forces to promote the entrepre-

Bernadette Shanahan-Haas, director of operations for the Retail

neurial spirit and importance to their communities of local

Bakers of America. "Do something special for National Bakery

bakeries - #KeepYourDoughLocal - for National Bakery Day.

Day. Connect with us."
The RBA is celebrating its centennial throughout the year with
Retail bakeries, says John Lupo, the RBA's new president, "play

new and improved roadshows, new certification designations,

such an important part of the fabric of their community." And

a huge celebration later in the year, and National Bakery Day

there's a formula for success here.

2018. You don't want to miss out.

JOHN UNREIN | MAY 2018 > 03

Table of Contents for the Digital Edition of bake - May 2018