bake - May 2018 - 3
May 2018 / Issue 5
THE PROMOTION ISSUE:
why national bakery day?
If someone told you that a single day in September could
Lupo cites the incredible growth of Record Store Day to create
become a successful springboard that leads to higher sales
awareness - and drive higher sales - for the local independent
throughout the fall and winter season, you wouldn't want to
retail store. The RBA president and owner of Grandma's Bakery
miss out on this one-of-a-kind opportunity, correct?
in White Bear Lake, Minnesota, ﬁrmly believes that National
Bakery Day can accomplish similar results with the support of
Well, the biggest promotional event of the year will be upon
inﬂuential, hard-working bakers across the country.
us sooner than you can imagine because National Bakery Day
is back. This year's Sept. 14 event promises to be bigger and
There's never been a better opportunity to jump out and shout
better than its 2017 debut.
about why local bakeries matter.
"Millennials want to support local businesses, so we deﬁnitely
This year, the 100th anniversary of the RBA, Grandma's Bakery
want to use social media to promote National Bakery Day," says
and thousands more will join forces to promote the entrepre-
Bernadette Shanahan-Haas, director of operations for the Retail
neurial spirit and importance to their communities of local
Bakers of America. "Do something special for National Bakery
bakeries - #KeepYourDoughLocal - for National Bakery Day.
Day. Connect with us."
The RBA is celebrating its centennial throughout the year with
Retail bakeries, says John Lupo, the RBA's new president, "play
new and improved roadshows, new certiﬁcation designations,
such an important part of the fabric of their community." And
a huge celebration later in the year, and National Bakery Day
there's a formula for success here.
2018. You don't want to miss out.
bakemag.com | MAY 2018 > 03