bake - May 2018 - 29
"Most of our shoppers are harder to reach using
conventional methods," agrees Lynn Schurman,
owner of Cold Spring Bakery in Cold Spring,
Minnesota. "They are expecting more online
options. They are expecting more information
before they make their purchasing decision."
Still seeking human interaction
A new study from Culinary Visions Panel's Mindful
Dining Initiative highlights younger consumers' craving
for human connection when dining out. The study
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found that despite their love for technology, younger
consumers are using it not to replace human interaction but to enhance their social experiences.
"Our studies show younger adults, in particular, enjoy
the social aspects of dining out," says Sharon Olson,
executive director of Culinary Visions Panel. "Today's
Studies show that younger consumers want to use technology to
enhance the shopping experience.