bake - May 2018 - 18

Retail bakeries across

"In the coming years our society will be affected by

opportunities to network, learn, and mentor; develop

the country took

disruptive changes," Lupo says. "As an organization

training and small business programs; and create

advantage of promo-

we need to continually reinvent ourselves to remain

industry standards through professional certification,

tional kits to promote

relevant and to deliver value to our members. I'm

industry research, and school programs.

National Bakery Day.

excited about the future and the challenges it
The RBA invites bakeries across the country to
celebrate the delicious success of your independent
bakery with a sweet new "holiday" that you can easily
bring to life through live events, fresh treats and the
signature tastes that make your local bakery a vital
part of your community.  
By joining RBA in a Retail Level 1, 2 or 3 membership
category, your bakery will receive a free marketing

"Facebook Live videos
are awesome. Share
anything that shows how
your bakery works, and
customers will love it."
Beth Fahey, co-owner of Creative Cakes

kit for National Bakery Day. The kit will be sent to
your bakery and will include National Bakery Day

Tune into the magic

marketing materials for you to use, as well as a

Independent retail bakeries across the country

how-to guide.

celebrated with customers for the first-ever National
Bakery Day in 2017. Discounts, special treats, contests,

Lupo, previously vice president of the RBA, succeeds

giveaways, and demonstrations were just a few of the

Beth Fahey of Creative Cakes in Tinley Park, Illinois, as

ways in which National Bakery Day was recognized.

Bakers of America was founded in 1918. It is a not-

The RBA, the organization tasked with spreading

for-profit trade association committed to the success

the word about the momentous occasion, received

of the retail baking industry. RBA works to connect

requests for scores of free marketing kits from

buyers and sellers; provide a forum for the exchange

bakeries. These kits included a box label, window

of ideas among industry professionals; create

decals, posters, table tents, and counter stands. The

18 < MAY 2018 |


president of the RBA for a two-year term. The Retail

Table of Contents for the Digital Edition of bake - May 2018