bake - May 2018 - 16
Don't miss out on unique opportunity to
promote your local bakery on Sept. 14.
BY JOHN UNREIN
The biggest promotional event of the year will be
This year, the 100th anniversary of the RBA, Grandma's
upon us sooner than you can imagine. National Bakery
Bakery and thousands more will join forces to promote
Day is back, and this year's Sept. 14 event promises to
the entrepreneurial spirit and importance to their
be bigger and better than its 2017 debut. Mark your
communities of local bakeries - #KeepYourDoughLocal
calendars now and start planning creative promo-
- for National Bakery Day.
tions that are sure to convince bakery customers to
"keep your dough local" - the national campaign's
The RBA is celebrating its centennial throughout the
year with new and improved roadshows, new certiﬁcation designations, a huge celebration later in the
"Millennials want to support local businesses, so
year, and National Bakery Day.
we deﬁnitely want to use social media to promote
National Bakery Day," says Bernadette Shanahan-
"In 2018 the RBA is celebrating 100 years of serving
Haas, director of operations for the Retail Bakers of
the baking industry. It's more than ﬁtting that the
America. "Do something special for National Bakery
inventor of National Bakery Day become our orga-
Day. Connect with us, and we'll repost it."
nization's next president. To have such a big-picture
thinker lead us into the next 100 years is very ﬁtting,"
Retail bakeries, says John Lupo, the RBA's new
president, "play such an important part of the fabric
of their community." Lupo ﬁrst opened Grandma's
Lupo is instrumental in the development of the ﬁrst-
Bakery in 1978 in White Bear Lake, Minnesota,
ever National Bakery Day, which took place at inde-
where he has managed a bakery business that since
pendent retail bakeries throughout the country last
has grown to two retail locations with a thriving
September. The idea was inspired by the enormous
wholesale operation and more than 100 employees.
success of Record Store Day.
16 < MAY 2018 | bakemag.com