bake - May 2018 - 16

Don't miss out on unique opportunity to
promote your local bakery on Sept. 14.
The biggest promotional event of the year will be

This year, the 100th anniversary of the RBA, Grandma's

upon us sooner than you can imagine. National Bakery

Bakery and thousands more will join forces to promote

Day is back, and this year's Sept. 14 event promises to

the entrepreneurial spirit and importance to their

be bigger and better than its 2017 debut. Mark your

communities of local bakeries - #KeepYourDoughLocal

calendars now and start planning creative promo-

- for National Bakery Day.

tions that are sure to convince bakery customers to
"keep your dough local" - the national campaign's

The RBA is celebrating its centennial throughout the

clever slogan.

year with new and improved roadshows, new certification designations, a huge celebration later in the

"Millennials want to support local businesses, so

year, and National Bakery Day.

we definitely want to use social media to promote
National Bakery Day," says Bernadette Shanahan-

"In 2018 the RBA is celebrating 100 years of serving

Haas, director of operations for the Retail Bakers of

the baking industry. It's more than fitting that the

America. "Do something special for National Bakery

inventor of National Bakery Day become our orga-

Day. Connect with us, and we'll repost it."

nization's next president. To have such a big-picture
thinker lead us into the next 100 years is very fitting,"

Retail bakeries, says John Lupo, the RBA's new

says Shanahan-Haas.

president, "play such an important part of the fabric
of their community." Lupo first opened Grandma's

Lupo is instrumental in the development of the first-

Bakery in 1978 in White Bear Lake, Minnesota,

ever National Bakery Day, which took place at inde-

where he has managed a bakery business that since

pendent retail bakeries throughout the country last

has grown to two retail locations with a thriving

September. The idea was inspired by the enormous

wholesale operation and more than 100 employees.

success of Record Store Day.

16 < MAY 2018 |

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