bake - May 2018 - 10

cakesproduct success stories
new

GOURMET

Marshmallows

Bite-sized treats have never been more in-demand, with customers seeking smaller portions that still satisfy their sweet
tooth. One company in Chicago understands this well.
XO Marshmallow opened its doors in June of 2017. The gourmet marshmallow company ﬁrst gained traction online, increasing its customer base from March 2016 until the following year,
when it launched a dedicated Kickstarter campaign that raised
nearly $10,000 to take it to the next level with a brick-andmortar location.
The ﬁrst-ever marshmallow cafe in Chicago provides gourmet
ﬂavors that can't be found anywhere else in the area. Popular mainstays like lavender honey, bourbon and green tea are
joined by other distinct ﬂavors like cookies and cream and
Champagne. One unique favorite appeals to Chicago's many
Harry Potter fans - butterbeer, which is made with a homemade butterbeer sauce swirled in. The ﬂavor is described as a
butterscotch and cream soda hybrid.
XO Marshmallow cycles in special monthly and seasonal offerings that keep its lineup fresh and exciting. A recent limitededition ﬂavor was Avocado Toast, a take on the popular brunch
trend. This marshmallow is made with real avocado, chia seeds,
pepper, and lemon juice for a savory and sweet treat. The
"toast" layer is buttery with a lightly toasted ﬂavor.
Continuing with the brunch theme, XO's May ﬂavor of the
month is Mimosa. Fruity, sweet, and made with real Champagne
and orange juice, this marshmallow can be enjoyed as a snack
on its own or can be used as a fun topping.
The dessert shop doesn't limit itself to marshmallows, however. It reimagines everything from the classic s'mores and
rice crispy treats to whoopie pies and the increasingly popular

Promising to make customers "feel like a kid again," XO Marshmallow has begun offering marshmallow decorating classes.
Guests learn how XO makes its marshmallows. Then, they get
to decorate a 6-inch by 6-inch slab of gourmet vanilla marshmallows and take home a special treat.

10 < MAY 2018 | bakemag.com

XO MARSHMALLOW

marshmallow ﬂuff available in many ﬂavors.

http://www.bakemag.com

bake - May 2018

Table of Contents for the Digital Edition of bake - May 2018

bake - May 2018
Editor's Note - Why National Bakery Day?
Contents
Management - Time Management
New Product Success Stories - GOURMET Marshmallows
Technical Corner - DONUT FRYING
Equipment Innovations - Gaining Efficiency
National Bakery Day
Tapping into Preferences
Chocolate & Decorating - Glamorize Your Line
Cakes - The Art of COMPETITION
Sweet Goods - A Fresh Take on Blueberries
Breads - Sandwich Breads
Pastries - Star Treatment
Beverages -The Toast of Milwaukee
Product Showcase
Classifieds
Ad Index
CAKENOMICS - May 2018
Fabulous & Fun Tips
Time Saving Tips
Supply Side Economics
Winning Promotions
bake - May 2018 - bake - May 2018
bake - May 2018 - bake - May 2018
bake - May 2018 - 2
bake - May 2018 - Editor's Note - Why National Bakery Day?
bake - May 2018 - 4
bake - May 2018 - 5
bake - May 2018 - Contents
bake - May 2018 - 7
bake - May 2018 - Management - Time Management
bake - May 2018 - 9
bake - May 2018 - New Product Success Stories - GOURMET Marshmallows
bake - May 2018 - 11
bake - May 2018 - Technical Corner - DONUT FRYING
bake - May 2018 - 13
bake - May 2018 - Equipment Innovations - Gaining Efficiency
bake - May 2018 - 15
bake - May 2018 - National Bakery Day
bake - May 2018 - 17
bake - May 2018 - 18
bake - May 2018 - 19
bake - May 2018 - 20
bake - May 2018 - 21
bake - May 2018 - 22
bake - May 2018 - 23
bake - May 2018 - 24
bake - May 2018 - 25
bake - May 2018 - 26
bake - May 2018 - CAKENOMICS - May 2018
bake - May 2018 - cake - 2
bake - May 2018 - Fabulous & Fun Tips
bake - May 2018 - cake - 4
bake - May 2018 - cake - 5
bake - May 2018 - cake - 6
bake - May 2018 - cake - 7
bake - May 2018 - Time Saving Tips
bake - May 2018 - cake - 9
bake - May 2018 - Supply Side Economics
bake - May 2018 - cake - 11
bake - May 2018 - Winning Promotions
bake - May 2018 - cake - 13
bake - May 2018 - cake - 14
bake - May 2018 - cake - 15
bake - May 2018 - cake - 16
bake - May 2018 - Tapping into Preferences
bake - May 2018 - 28
bake - May 2018 - 29
bake - May 2018 - 30
bake - May 2018 - 31
bake - May 2018 - Chocolate & Decorating - Glamorize Your Line
bake - May 2018 - 33
bake - May 2018 - Cakes - The Art of COMPETITION
bake - May 2018 - abm - 1
bake - May 2018 - abm - 2
bake - May 2018 - abm - 3
bake - May 2018 - abm - 4
bake - May 2018 - 35
bake - May 2018 - Sweet Goods - A Fresh Take on Blueberries
bake - May 2018 - 37
bake - May 2018 - Breads - Sandwich Breads
bake - May 2018 - 39
bake - May 2018 - 40
bake - May 2018 - 41
bake - May 2018 - Pastries - Star Treatment
bake - May 2018 - 43
bake - May 2018 - Beverages -The Toast of Milwaukee
bake - May 2018 - 45
bake - May 2018 - Product Showcase
bake - May 2018 - 47
bake - May 2018 - Classifieds
bake - May 2018 - Ad Index
bake - May 2018 - 50
bake - May 2018 - 51
bake - May 2018 - 52
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