contents 10 12 36 42 48 58 FEATURES 18 26 30 42 ELEVATE YOUR LINE DESSERT TO GO INVENTIVE DISPLAYS SERIOUSLY DELICIOUS At the highly successful WheatStalk 2018 conference, artisan bakers took their game up a notch by showcasing "elevated" breads and pastries. Prepare yourself for a new generation of bakery shoppers who want their favorite foods and drinks on the go or delivered. Learn from the experts, who advise that advanced display cases not only enhance your store image, but maximize freshness and boost sales. Find out how Rachel Crampsey turned her "bread bakery with a donut addiction" into a hit by making flavorful donut glazes with Nutella, beer and honey. DEPARTMENTS COVER April 2018 08 Management 42 Sweet Goods 10 New Product Success 46 Breads 12 Technical Corner 48 Pastries 14 Practical Marketing 50 Foodservice 16 Equipment 52 Beverages 34 Chocolate & Decorating 58 Formula of the Month 36 Cakes 06 < APR 2018 | bakemag.com Elevated pastries and breads at WheatStalk included this uniquely flavored product, Gateau Brioche Noix, a brioche dough mixed for a short time to limit gluten development. Japanese baker Tadashi Naruse notes this has a mouthfeel similar to pound cake. Photo by John Unrein BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION. THE DESIGN ISSUE: elevate your product line BE FINANCIALLY FIT Lessons from two progressive owners SERIOUSLY DELICIOUS DONUTS Rachel Crampsey innovates with flavor INVESTING IN YOUR IMAGE Inventive display cases set the tonehttp://www.bakemag.com