bake - April 2018 - 50

foodservice

Breads

TURKISH

James Beard award winner Anna Sortun of Sofra Bakery & Cafe
in Cambridge, Massachusetts, took the stage at WheatStalk
2018 to demonstrate how bakers and chefs can capitalize on
the unique flavors of Turkish and Lebanese flatbreads, including
a demonstration on how to make Turkish yufka dough.
Using red pepper paste, for example, adds a "vegetable
quality" to flatbreads, Sortun explains, which translates into
more appeal for America's growing numbers of vegetarians.
"Middle Eastern flatbread is used like a sponge to absorb
juices of chopped vegetables and roasted meats," she says.

Ana Sortun led a class on Turkish and Lebanese flatbreads at WheatStalk 2018.

"Non-yeasted doughs - yufka - are similar to a stretchy
tortilla. Yufka is the dough we prepare at Sofra for all of our

by executive chef Ana Sortun, together with business partner

flatbreads. We stuff the dough with vegetable or meat fill-

and executive pastry chef Maura Kilpatrick. While traveling

ings and carefully fold, roll, layer and assemble, so you get the

in Turkey, still deciding on the name for the bakery, Ana and

perfect rotation of flavored bread."

Maura would ask locals what the word "sofra" meant to them.
They were amazed at how the word instantly brought a smile

Carefully rolling the dough to capture the stuffing inside each

to people's faces. In modern Turkish language, sofra means a

delicious flatbread ensures that customers can enjoy an explo-

table prepared or set for eating a meal.

sion of flavor in each bite.
In its "Top Six Food Trends for 2018," Campbell's Culinary &
Yufka dough is made with ease, using all-purpose flour, kosher

Baking Institute predicts culinary heritage to be one of the

salt, warm water and two tablespoons of extra virgin olive oil.

most popular trends. With nearly one of three Americans now

This non-leavened dough is thinner than a tortilla, heartier than

consuming foods that contain multicultural flavors at least

phyllo dough, has substantial bite, but is very flaky, Sortun

once a week, food production companies have an opportunity

explains. It is used to make flatbreads, pastries and börek (a

to capitalize on "the personal stories that define our food" by

baked or fried pie in Turkey). Sofra Bakery offers a savory

bringing culinary traditions to life.

börek with fresh cheese and nigella seed at its bakery cafe.
Prince Castle used consumer data from foodservice research
In her 2016 book "Soframiz: Vibrant Middle Eastern Recipes

firm Technomic to determine the best way to satisfy people's

from Sofra Bakery and Café," Sortun shares 100 recipes that

desires for craveable flavors. Among the many consumer pref-

showcase Middle Eastern spices and flavors in a wide array of

erences regarding flavors, according to the report, there are

bakery products and meals.

two key factors to consider: spotlighting new flavors is essential at restaurants, and customization is now an expectation.

According to a report by the Vegetarian Resource Group, 37
percent of the US population always or sometimes eats vege-

x 65% of consumers like trying new flavors from time to time.

tion is vegetarian (including vegans) all the time, and about 5
percent always eat vegetarian or vegan meals when eating out.

x 66% of consumers are willing to spend more on a meal that
features new flavors.

Sofra Bakery is the second location created by the Oleana

Focusing on creative flavors helps bring in customers who are

Restaurant Group. The bakery cafe was established in 2008

increasingly seeking out globally inspired menu items.

50 < APR 2018 | bakemag.com

JOHN UNREIN

tarian meals when eating out. About 3 percent of the popula-


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bake - April 2018

Table of Contents for the Digital Edition of bake - April 2018

Bake - April 2018
Editor's Note - THE DESIGN ISSUE: a profound influence
Contents
Management - Be Financially Fit
New Product Success Stories - Macarons That Pop
Technical Corner - All about Bagels
Practical Marketing - The Review Effect
Equipment Innovations - Spring Cleaning
Elevate your product line
Dessert to go
Inventive Displays
Chocolate & Decorating - National Donut Day
Cakes - Specialty Desserts
Sweet Goods - Seriously delicious donuts
Breads - The Best of Bread
Pastries - The finalists
Foodservice - Turkish Breads
Beverages - Shake it up
Product Showcase
Classifieds
Ad Index
Formula of the Month - Sorghum Whole Grain Banana Bread
bake - April 2018 - Bake - April 2018
bake - April 2018 - Bake - April 2018
bake - April 2018 - 2
bake - April 2018 - Editor's Note - THE DESIGN ISSUE: a profound influence
bake - April 2018 - 4
bake - April 2018 - 5
bake - April 2018 - Contents
bake - April 2018 - 7
bake - April 2018 - Management - Be Financially Fit
bake - April 2018 - 9
bake - April 2018 - New Product Success Stories - Macarons That Pop
bake - April 2018 - 11
bake - April 2018 - Technical Corner - All about Bagels
bake - April 2018 - 13
bake - April 2018 - Practical Marketing - The Review Effect
bake - April 2018 - 15
bake - April 2018 - Equipment Innovations - Spring Cleaning
bake - April 2018 - 17
bake - April 2018 - Elevate your product line
bake - April 2018 - 19
bake - April 2018 - 20
bake - April 2018 - 21
bake - April 2018 - 22
bake - April 2018 - 23
bake - April 2018 - 24
bake - April 2018 - 25
bake - April 2018 - Dessert to go
bake - April 2018 - 27
bake - April 2018 - 28
bake - April 2018 - 29
bake - April 2018 - Inventive Displays
bake - April 2018 - 31
bake - April 2018 - 32
bake - April 2018 - 33
bake - April 2018 - Chocolate & Decorating - National Donut Day
bake - April 2018 - 35
bake - April 2018 - Cakes - Specialty Desserts
bake - April 2018 - 37
bake - April 2018 - 38
bake - April 2018 - 39
bake - April 2018 - 40
bake - April 2018 - 41
bake - April 2018 - Sweet Goods - Seriously delicious donuts
bake - April 2018 - 43
bake - April 2018 - 44
bake - April 2018 - 45
bake - April 2018 - Breads - The Best of Bread
bake - April 2018 - 47
bake - April 2018 - Pastries - The finalists
bake - April 2018 - 49
bake - April 2018 - Foodservice - Turkish Breads
bake - April 2018 - 51
bake - April 2018 - Beverages - Shake it up
bake - April 2018 - Product Showcase
bake - April 2018 - 54
bake - April 2018 - Classifieds
bake - April 2018 - 56
bake - April 2018 - Ad Index
bake - April 2018 - Formula of the Month - Sorghum Whole Grain Banana Bread
bake - April 2018 - 59
bake - April 2018 - 60
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