bake - April 2018 - 38
with dairy. Donutology is always looking to experiment with
Those were among the many messages circulating at the
fried dough, as evidenced by its billing as a "modern donut
Specialty Food Association's annual Winter Fancy Food Show,
held Jan. 21-23 in San Francisco. The show drew more than
25,000 attendees and 1,400 exhibitors and featured a full slate
Wonderful wedding cake ideas
of educational programming - 20 hours overall, highlighted by
Scores of consumers use Pinterest to ﬁnd ideas for their
three "super sessions."
weddings. With that mind, the social media platform is attuned
to the rising trends in the wedding world.
Phil Kafarakis, the New York-based association's president,
opened one of the super sessions, a buyer panel dubbed
Each year, Pinterest releases a wedding trend report. Among
"Selling Specialty," by haling attendees as a "Food Innovation
the categories it covers are style, hair, makeup, décor, honey-
Nation." "People like you are turning the food business upside
moons, and most importantly (to us), food. For 2018, Pinterest
down," he said. "You are pioneers of a community that's taking
shares some of the delicious accompaniments that will be
the industry by storm."
enjoyed at wedding receptions.
The specialty food business, Kafarakis said, generates $138
Vegan Wedding Food: Couples will look to please the vegan
billion in annual sales and accounts for 15 to 16 percent of all
crowd by offering food that satisﬁes their dietary restrictions,
grocery sales. At this year's show, he said, attendees could
as mentions of vegan wedding food are up 186%.
explore "three football ﬁelds of new stuff" to inspire them and
help ensure that those numbers continue to grow.
Minimalize Cakes: This year, many wedding receptions will
feature cakes that keep it simple (+235%) with frosting.
The buyer panel's moderator, consultant Phil Lempert, "The
Supermarket Guru," told attendees they couldn't ask for a more
Metallic Cakes: Metallic decorations (+476%) have remained
exciting time to be working in the retail food industry. "For the
popular after bursting onto the scene years ago. They can
ﬁrst time in a long time, working in food and grocery is cool,"
adapt to many styles, making them a fashionable choice.
he said. "Innovation in the industry is attracting the attention
of people at Harvard and Stanford. The level of excitement is
unbridled. I've never seen it before."
among the food trends. Figs add a low-key elegance that
factors into the minimalize trend.
The Winter 2018 version of Fancy Food showcased more new
products than ever before, said Lempert, who has been a show
Specialty food insights
regular for decades. "When I started coming, there were a lot
The food world has always been hyper-competitive, and it's
of cheeses, sauces and snacks. Now, you see more stuff than
now in the midst of transformations that will create new stars
you can imagine."
but also leave many industry stalwarts behind.
Armed with predictions for 2018, the West Coast arm of the
Specialty food purveyors that connect with consumers, tell
Trendspotter Panel assessed and noted a variety of prod-
compelling stories, explore new ﬂavors, pioneer convenient and
ucts that either reﬂected the predictions or indicated new or
healthy solutions and provide a transparent link to the sources
emerging trends. Included in the "trending strong" category are
of their products should thrive in this new world.
38 < APR 2018 | bakemag.com
©IULIIA METKALOVA - STOCK.ADOBE.COM
Fig Cakes: These cakes are seeing the biggest rise (+575%)
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