bake - April 2018 - 30
inventive displays
Your store environment influences most
shoppers on whether to make impulse purchases.
BY JOHN UNREIN
What bakery shoppers see, smell and hear affects
your image and convince certain shoppers that your
Having display
what they decide to buy. Industry statistics show that
products are not worth the price.
cases that put
60% of food quality perception is based on the store
the focus on the
environment.
"It's all about freshness. Keeping the products fresh
products is crucial
But in today's ever-changing retail world, which is
fresh with the right lighting," says Luc Imberechts,
to success.
facing stiff competition from the continuous surge of
owner of Bakon USA Food Equipment. "An OCF
online shopping, it is more imperative than ever to put
display is beautifully built with high quality materials
your best image forward to create a memorable expe-
but, in fact, puts the focus on the products inside
rience for customers inside your retail stores.
the case."
One useful strategy that gets overlooked involves
Engineered with patented lighting and food preserva-
swapping out select items in your display cases
tion technology, OCF displays provide operators with
throughout the day. Adjusting your product presen-
a reliable solution for quality and visually appealing
tation to the occasion (breakfast, lunch, snacking,
presentation. The measured impact of effective food
dinner, late-night treats) can do wonders for trig-
presentations is a 25% and higher increase in impulse
gering higher impulse sales, a critical key to success
sales, according to Bakon USA Food Equipment.
in fresh bakery.
European-made OCF refrigerated display cases for
Be sure to invest in the top display cases your opera-
pastry and chocolate products are now available in
tion can afford. Skimping on costs here can damage
North America exclusively through Bakon USA.
30 < APR 2018 | bakemag.com
PHOTOS BY JOHN UNREIN
with the right technology and making sure they look
freshness of your
http://www.bakemag.com
bake - April 2018
Table of Contents for the Digital Edition of bake - April 2018
Bake - April 2018
Editor's Note - THE DESIGN ISSUE: a profound influence
Contents
Management - Be Financially Fit
New Product Success Stories - Macarons That Pop
Technical Corner - All about Bagels
Practical Marketing - The Review Effect
Equipment Innovations - Spring Cleaning
Elevate your product line
Dessert to go
Inventive Displays
Chocolate & Decorating - National Donut Day
Cakes - Specialty Desserts
Sweet Goods - Seriously delicious donuts
Breads - The Best of Bread
Pastries - The finalists
Foodservice - Turkish Breads
Beverages - Shake it up
Product Showcase
Classifieds
Ad Index
Formula of the Month - Sorghum Whole Grain Banana Bread
bake - April 2018 - Bake - April 2018
bake - April 2018 - Bake - April 2018
bake - April 2018 - 2
bake - April 2018 - Editor's Note - THE DESIGN ISSUE: a profound influence
bake - April 2018 - 4
bake - April 2018 - 5
bake - April 2018 - Contents
bake - April 2018 - 7
bake - April 2018 - Management - Be Financially Fit
bake - April 2018 - 9
bake - April 2018 - New Product Success Stories - Macarons That Pop
bake - April 2018 - 11
bake - April 2018 - Technical Corner - All about Bagels
bake - April 2018 - 13
bake - April 2018 - Practical Marketing - The Review Effect
bake - April 2018 - 15
bake - April 2018 - Equipment Innovations - Spring Cleaning
bake - April 2018 - 17
bake - April 2018 - Elevate your product line
bake - April 2018 - 19
bake - April 2018 - 20
bake - April 2018 - 21
bake - April 2018 - 22
bake - April 2018 - 23
bake - April 2018 - 24
bake - April 2018 - 25
bake - April 2018 - Dessert to go
bake - April 2018 - 27
bake - April 2018 - 28
bake - April 2018 - 29
bake - April 2018 - Inventive Displays
bake - April 2018 - 31
bake - April 2018 - 32
bake - April 2018 - 33
bake - April 2018 - Chocolate & Decorating - National Donut Day
bake - April 2018 - 35
bake - April 2018 - Cakes - Specialty Desserts
bake - April 2018 - 37
bake - April 2018 - 38
bake - April 2018 - 39
bake - April 2018 - 40
bake - April 2018 - 41
bake - April 2018 - Sweet Goods - Seriously delicious donuts
bake - April 2018 - 43
bake - April 2018 - 44
bake - April 2018 - 45
bake - April 2018 - Breads - The Best of Bread
bake - April 2018 - 47
bake - April 2018 - Pastries - The finalists
bake - April 2018 - 49
bake - April 2018 - Foodservice - Turkish Breads
bake - April 2018 - 51
bake - April 2018 - Beverages - Shake it up
bake - April 2018 - Product Showcase
bake - April 2018 - 54
bake - April 2018 - Classifieds
bake - April 2018 - 56
bake - April 2018 - Ad Index
bake - April 2018 - Formula of the Month - Sorghum Whole Grain Banana Bread
bake - April 2018 - 59
bake - April 2018 - 60
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