bake - April 2018 - 28
"Greater opportunity exists to drive off-peak traffic
by positioning desserts as craveable, stand-alone
occasions throughout the day."
Kelly Weikel, director of consumer insights at Technomic
according to a report by The NPD Group. Foodservice
Safe packaging options
traffic has been stuck between a 1 percent gain and
The surge in demand for bakery and food delivery is
ﬂat for several years now, but restaurant visits paid
resulting in a new wave of packaging options tailored
by mobile app increased by 50 percent over the past
for delivery service.
year, the report noted.
CakeSafe, developer of the patented CakeSafe
Among the top reasons consumers are using mobile
transportation box built to keep fully assembled
apps and other technologies are so they can order,
tiered cakes cool while safely moving them through
pay, and have their food ready when they arrive.
hazardous conditions, has introduced a new version
Other reasons include the ability to earn rewards
built for cupcakes. The CupCakeSafe features shelves
and loyalty points, receive specials and coupons,
with pins to keep cupcakes secure and tip-proof, as
and look up menu items, according to the report,
well as individual cups to add stability. It provides the
which explores awareness and use of digital services
same insulation and UV ray protection as CakeSafe.
including barriers, most- and least-liked features, and
demographic and geographic differences.
Juli Chapin, a professional baker, and her husband
Scott, an engineer, ﬁrst opened the company in 2009.
"Providing the ability to easily order food from a
According to the company, it has grown an average of
restaurant is no longer a nice-to-have, it is a need-
40 percent per year as more baking businesses have
to-have," says Warren Solochek, NPD's senior vice
needed stability in their cake deliveries.
president, industry relations. "Restaurant operators
seeking to gain more visits and grow the bottom line
In other recent developments, Polar Thermal
must decide which convenience enablers, digital or
Technologies reports that its Dot.Box crate liners
non-digital, are worth their investment."
complete the cold chain for fresh food and produce
home deliveries. Dot.Box can eliminate the need
New technology is helping customers add convenience to the
for expensive, refrigerated delivery vans for long to
fresh bakery ordering and delivery process.
medium stop/start trips in town and country.
Delivery drivers can leave the crates for up to ﬁve
hours without breaking the 8ͼC barrier, according to
tests with a national farm delivery service that show a
large margin of safety.
Dot.Box inserts ﬁt neatly into existing food totes.
Made from lightweight, washable and recyclable PP
foam, the insert and lid which holds two (optional)
cool blocks, is locked into place with the crate
handles. Internal dividers can segregate frozen from
chilled if required.
The arrival of Dot.Box reﬂects the growing movement
delivery work, according to the company, with its
requirement for multiple stop and starts. For organic
producers Dot.Box reports that it will ﬁrmly establish
28 < APR 2018 | bakemag.com
from diesel to non-polluting electric vehicles for city
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