bake - April 2018 - 26

dessert to

go

Prepare yourself for a new generation
of shoppers who demand delivery.
BY JOHN UNREIN AND BRIAN AMICK
Consumers are slowly shifting away from the traditional

bring its signature donuts to recipients this past

Left: Dot.Box crate

view of dessert as a post-meal occasion and are increas-

Valentine's Day. There were only a select number

liners are a new in-

ingly deﬁning dessert as an anytime occasion, according

of spots available, so the winged, diaper-wearing

novation designed

to Technomic's 2017 Dessert Consumer Trend Report.

individuals were in high demand in several cities. The

delivery containers.

"Portable desserts like milkshakes, smoothies and fruit

box of donuts featuring such ﬂavors as a chocolate-

Right: CakeSafe

are increasingly popular for anytime occasions like

covered strawberry donut.

offers a new ver-

snacking and replacing meals," explains Kelly Weikel,

sion of its shipping

director of consumer insights at Technomic. "Greater

Prices for the donut deliveries ranged from $20 to

boxes speciﬁcally

opportunity exists to drive off-peak traffic by positioning

$25 depending on the city. Last Halloween, Hurts

for cupcakes.

desserts as craveable, stand-alone occasions throughout

Donut made headlines when it used costumed evil

the day or by emphasizing the snackable nature of top

clowns to deliver donuts to customers, inspired by

desserts like fruit, cookies, brownies and ice cream."

last year's release of the horror movie "It."

What this trend means to bakeries and bakery cafes is

Demand is soaring for delivery

evident. A huge opportunity exists today to leverage

Remember that takeout service and delivery

signature desserts as a "carrot" to entice shoppers

are increasingly popular, especially for younger

to order dessert ahead of time for in-store pickup or

consumers who are accustomed to ordering every-

even home delivery, if your operation offers delivery

thing on their phones.

or is connected to a delivery service.
New convenience-enabling technologies, like mobile
More bakeries are doing exactly that. Springﬁeld,

ordering and delivery apps, are a bright spot in an

Missouri-based Hurts Donut stores hired "Cupid" to

otherwise slow period for the restaurant industry,

26 < APR 2018 | bakemag.com

POLAR THERMAL TECHNOLOGIES(LEFT)/CAKESAFE

deliveries came with a special pink Valentine's Day

to ﬁt into existing

http://www.bakemag.com

bake - April 2018

Table of Contents for the Digital Edition of bake - April 2018

Bake - April 2018
Editor's Note - THE DESIGN ISSUE: a profound influence
Contents
Management - Be Financially Fit
New Product Success Stories - Macarons That Pop
Technical Corner - All about Bagels
Practical Marketing - The Review Effect
Equipment Innovations - Spring Cleaning
Elevate your product line
Dessert to go
Inventive Displays
Chocolate & Decorating - National Donut Day
Cakes - Specialty Desserts
Sweet Goods - Seriously delicious donuts
Breads - The Best of Bread
Pastries - The finalists
Foodservice - Turkish Breads
Beverages - Shake it up
Product Showcase
Classifieds
Ad Index
Formula of the Month - Sorghum Whole Grain Banana Bread
bake - April 2018 - Bake - April 2018
bake - April 2018 - Bake - April 2018
bake - April 2018 - 2
bake - April 2018 - Editor's Note - THE DESIGN ISSUE: a profound influence
bake - April 2018 - 4
bake - April 2018 - 5
bake - April 2018 - Contents
bake - April 2018 - 7
bake - April 2018 - Management - Be Financially Fit
bake - April 2018 - 9
bake - April 2018 - New Product Success Stories - Macarons That Pop
bake - April 2018 - 11
bake - April 2018 - Technical Corner - All about Bagels
bake - April 2018 - 13
bake - April 2018 - Practical Marketing - The Review Effect
bake - April 2018 - 15
bake - April 2018 - Equipment Innovations - Spring Cleaning
bake - April 2018 - 17
bake - April 2018 - Elevate your product line
bake - April 2018 - 19
bake - April 2018 - 20
bake - April 2018 - 21
bake - April 2018 - 22
bake - April 2018 - 23
bake - April 2018 - 24
bake - April 2018 - 25
bake - April 2018 - Dessert to go
bake - April 2018 - 27
bake - April 2018 - 28
bake - April 2018 - 29
bake - April 2018 - Inventive Displays
bake - April 2018 - 31
bake - April 2018 - 32
bake - April 2018 - 33
bake - April 2018 - Chocolate & Decorating - National Donut Day
bake - April 2018 - 35
bake - April 2018 - Cakes - Specialty Desserts
bake - April 2018 - 37
bake - April 2018 - 38
bake - April 2018 - 39
bake - April 2018 - 40
bake - April 2018 - 41
bake - April 2018 - Sweet Goods - Seriously delicious donuts
bake - April 2018 - 43
bake - April 2018 - 44
bake - April 2018 - 45
bake - April 2018 - Breads - The Best of Bread
bake - April 2018 - 47
bake - April 2018 - Pastries - The finalists
bake - April 2018 - 49
bake - April 2018 - Foodservice - Turkish Breads
bake - April 2018 - 51
bake - April 2018 - Beverages - Shake it up
bake - April 2018 - Product Showcase
bake - April 2018 - 54
bake - April 2018 - Classifieds
bake - April 2018 - 56
bake - April 2018 - Ad Index
bake - April 2018 - Formula of the Month - Sorghum Whole Grain Banana Bread
bake - April 2018 - 59
bake - April 2018 - 60
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